Creative Promotional Tip for Branding Your Book

Those of us who write books love books. Am I right? When someone asks you what book is on your nightstand do you try to not laugh because it’s more a question of how many stacks you are trying to balance?

But for many people, the idea of reading a book is great effort. They have to be really “into” the book to finish it (not like myself who is determined to finish it regardless). Most people read a chapter or two and if it’s not working for them, they are done.

DR%20inside%20car%20rear%20view1%20placing Creative Promotional Tip for Branding Your BookYou’ve probably heard all kinds of branding ideas, but here is a fresh one that you may want to consider. I found “Driving Reflections” at the Christian Retail Show last summer.  To quote the web site, “Driving Reflections are windshield biblical passages, Bible verses, and messages for your car to see while driving.  They offer powerful affirmations based on the truth of God’s Word.” Go to the web site to see the whole idea.

They are also branching out into many other topics than just the faith market, so regardless of your book topic (money, counsel, weight loss, thankfulness, etc.) there is one that would compliment your book.

And here is the good part… you can order them customized with your own words! What message are you trying to send in your book? What affirmation? Encouragement? Knowledge? The site says…

  • Minimum quantities start at 50 units, 16 messages per unit, includes card holder with non-slip pads, package insert and clear bag.
  • Set-up Fee to convert your messages and art set up – as low as $100
  • Consulting available to create your messages – quote upon request

The driving reflections that are already designed resale for $10 and are about half that for wholesale. I gave them to all my family this year as Christmas gifts and everyone loves them. And when friends ride in the cars they always ask about them.

Or if customizing them is a bit too spendy yet, there are many topics, with more being created all the time from peace of mind, love and relationships, and courage and faith.

So… I know I sound like a commercial for them. Truth is I don’t get anything out of this deal except for the fact that I (1) met the owner and loved her and saw her vision; (2) loved the product; (3) have customers that love the product.

I think these are great to have available at your book table when you do signings or “back of the room sales.” Include one with your book when you give your book away in a drawing. And definately consider creating your own custom messages with quotes directly from your book that people can put into practise when they read it on their way to work each day.

Don’t you just love promotional ideas? Do you have any to share?


Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

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  1. Jane Brown says:

    Hi Lisa!
    Thanks for sharing Driving Reflections with your friends! The ministry of Driving Reflections to our thought life is so important and has been blessing so many people!

    Don’t let negative self-talk hold you back from finding and fulfilling your purpose in life! We do so much thinking and planning and contemplating while driving in our cars. Driving Reflections are an interactive new way to be uplifted from negative thinking and Get It In Your Soul! The sets of affirmations lay on your dashboard and reflect off your windshield for you to read as you drive. With 12 Bible based themes or the new 12 Inspirational themes to choose from, it’s easy to make having a positive attitude a habit. What’s driving your thoughts? Get Inspiration for the Road! or call 952-828-6897 to order. Ask about custom Driving Reflections – a great way to add to your marketing collateral beyond books, CDs and DVDs.

    Blessings on your day,
    Jane Brown
    Get It In Your Soul, Inc.

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