Make Life Easier Tip: Learning Internet Marketing Terms

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cordless mouse Make Life Easier Tip: Learning Internet Marketing TermsWhile you are wandering around the internet participating in social networking groups, reading about ideas for marketing on the internet and discussing marketing opportunities with other groups of authors, you may hear a lot of terms that you aren’t familiar with. Don’t despair.

Most authors who are just becoming familiar with the internet gradually learn the terms and acronyms as they are necessary to their work.

You’ll never be able to keep up with everything, but knowing a few basics will help you market your book better. You may even be able to help a few fellow author friends when they are saying, “What on earth is a blog and why do I want one?”

Plus, you may be aware of many icons (little tiny pictures) on the Internet, but not know what they are called. So how you can you figure out how to make one, if you don’t even know what it’s called? For example, if you are on a WordPress blog that is hosted by WordPress if you look in the URL address bar you will see a little “W” with a circle around it. This is the “favicon” of WordPress and you can make your own. (See favicon.com to make one for your own web site!)

Here are some other terms you may want to become familiar with. If you click on it, you’ll be taken to the web site.

For example, here are a few acronyms:

  • AJ – Ask Jeeves
  • AOL – America Online
  • ASP – Application Service Provider
  • AV – AltaVista
  • B2B – Business to Business
  • B2C – Business to Consumer
  • CPA – Cost Per Action
  • CPC – Cost Per Click
  • CPS – Cost Per Sale
  • CTR – Click-Through Rate

Find all kinds of definitions here: http://www.marketingterms.com

Internet Marketing Dictionary: http://www.marketingterms.com/dictionary/

 Make Life Easier Tip: Learning Internet Marketing Terms

Make Marketing Easier Tip #5 – Using Google Dashboard

google-dashboard

google dashboard Make Marketing Easier Tip #5   Using Google Dashboard

If you use a lot of Google products (and you may have more than you think!) here is an easy way to see what you have signed up for at the Google Dashboard. After many problems over the years with Google usernames and passwords, I now have a setting that says, “Google – MASS to everything!” and have never looked back.

Obviously I was not the only personal having issues with going in web circles between Gmail and Adwords! Here is a great video that explains how to see your Google Dashboard which now has everything listed that Google knows about you!

Click here for a video that describes the Google Dashboard.

 Make Marketing Easier Tip #5   Using Google Dashboard

Make Marketing Easier Tip #4 – Mashapedia

Mashpedia.com defines itself as a “web encyclopedia enhanced with cutting-edge functionalities and sophisticated features such as multimedia content, social media tools and real-time information.” Okay, so, deep breath. What in the world does that mean exactly?

If you are looking for a one-stop website to find out what people are saying about your topic in which you specialize, and/or write a book on, I strongly recommend this web site.

It is free to use and you can quickly glance at it to see what people are saying across the Internet about your topic. Mashpedia is unique in the way that it integrates different online services and applications which include blog posts, Wikipedia, YouTube, Twitter, Flickr, Google News, Books, and more. And the best part of all? It is all in one page with a simple to read interface providing live feeds (such as twitter).

Each time you visit the content will be different and you are able to see what kinds of articles, photos, and blog posts are feeding into the stream of content online and gaining attention. For example, you may see a trend with your particular topic if there are blog posts about it, new stories, videos, and tweets.

You can also see the value of having photos in Flickr with your images titled with specific keywords that describe not only their content but may also come up in the feed.

Stick a keyword into the search engine and see what you get. I randomly put in the word “popsicles” and received a ton of information including a lot of fun photos, a book recommendation called “Always Have Popsicles: The Handbook to Help You Be the Best Grandparent…” by Rebecca Harvin, and an article “‘Popsicle Pastor’ returns home.” It’s no surprise that there are many people actually treating about eating or making popsicles and there are tons of videos on how to make an effective great tasting popsicle.

You can also see on the right-hand side of the articles that are most popular on this topic that has been “Dugg” repeatedly. What would it take for you to have an article here? What topic within your topic could gain the attention of these folks who are actively discussing it online already? Things to ask yourself…

In just a glance you can see who is tweeting about your topic, what books are highly recommended on your topic, who is making videos about your topic, and new stories and more.

 Make Marketing Easier Tip #4   Mashapedia

Make Marketing Easier Tip #2 – Fiverr

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5 dollars2 Make Marketing Easier Tip #2   FiverrWhat would you do for $5? Evidently a whole lot of people would do a lot! This site Fiverr.com has some fluff and a few odd posts (“I will send you 7 hours, 53 minutes of vacuum cleaner sounds for $5″) and scary (“I will check the Chinese characters on your tattoo for $5″), or just not a good thing like “I will call and be your excuse to get out of work for $5″).

But with that disclaimer in mind, I hired someone the first day to have him install code I didn’t understand to get my web site posts to automatically post to my Facebook Fan Page (now called a “like” page). There were lots of easy instructions online about how to have them post to your personal page, but not your Fan page. At some point, when Facebook changed from Fan to Like it stopped working, but for 5 bucks I just hired the guy again. No big deal.

Now I did have to give him my password and username, so I sat and waited while he did it and then I changed it immediately. He also said he’d refund my money if I was not comfortable with it. So “buyer beware.”

I recently just hired someone who had the post, “I will promote your Youtube Channel to 85+ RSS Search Engines for $5.”

Here are some of the categories:

Be careful about people who say they will write 200 comments on blogs with your link, etc. A lot of these are spammers and your reputation is on the line, but there are  a lot of legitimate looking ones like, “I will create a 30 second movie advertising your website for $5.” For people who know how to do this and have the software, it can be a 5-10 minute job.

But go browse around see what people really will do for $5. Times are tough. Maybe there is something you’d do?

 Make Marketing Easier Tip #2   Fiverr

Make Marketing Easier Tip #1 – Using My Word FF Plug In

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Firefox 3.5 logo Make Marketing Easier Tip #1   Using My Word FF Plug In

Remember to send your tips to be posted here! If we have 1 or 2 a week, we all may just be able to truly make life easier!

Tips #1

I think my first tips would be that I recommend Mozilla Firefox over Internet Explorer. Occasionally you may have a bug with something and then try IE and it works, but usually it’s the other way around. I made the switch about a year ago and life has been so much easier! Hardly any crashes, and when FF does crash, it doesn’t close down all of my programs.

But my true first tip is a plug in that is built to use in Firefox.

Go into firefox, and click Tools>Add Ons>Get Add Ons, then search for an application called MyWords.  (No space in MyWords).

This little application is FABULOUS and I use it dozens of time every day – literally!

Anything  you type in a browser you can save it to use in the future.

I have about 30 of these. They include:

  • Forms where I need to put a 5 sentence bio, a description of my book, etc. I have a few with different language, as well as shorter ones and longer ones.
  • Message I need to send over and over, like when I confirm people’s orders for my store or the order was not completed.
  • I even use it for code such as “target=”_blank”> when I am working in my blog with HTML.
  • I use it to store keywords, so when I post a blog on different topics I have pre-set keywords with one click.

Can you imagine how you could use this?

Any time you are on the internet and want to fill something in you just right click, scroll to “MyWords” and insert it.

Below is a screen shot.

mywords Make Marketing Easier Tip #1   Using My Word FF Plug In

The first time, you type what you want, right click and choose, “Add my words”

If you choose “organize” you can choose the order of where you want each thing to go.

I used to try to use back up signature files in my email for things I typed frequently, or text files on my desktop.

Now I use this application for things I used  to type over frequently and it’s much faster than having a file you have to open and cut and paste each time.

I hope this was helpful and will help you make marketing your book easier!

 Make Marketing Easier Tip #1   Using My Word FF Plug In

Make Life Easier Tips Coming Soon

3328074451 29cdf54924 m Make Life Easier Tips Coming Soon

I am soon going to be doing a workshop at a Christian women’s writers conference on internet marketing and I asked them to email me what their biggest priorities would be to learn since we’ll just have less than an hour and I think I could talk for 6.

I hope to connect with what a good variety of writers are wondering about internet marketing.

All of these women have been published, many of them multiple times. And a good portion of them are over 50 years old and quite established in understanding internet marketing and the power of social networking.

The way I see it one of the biggest struggles is figuring out if we should be marketing ourselves at 11 PM one more time on Facebook by commenting on a few posts, or if it’d be better to go climb into bed and read a little (we owe at least 6 people reviews!) Or. . . should we go to bed and actually SLEEP. . . and maybe even be able to write the next day!

Hence, I’ve confessed my struggle at the moment.

My answer… write one more thing.

So watch for the tips and feel free to send me your own. They can be 100-350 words or so and be sure to include your own bio/resource box at the end!

 Make Life Easier Tips Coming Soon

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