32 Ways to Irritate a Radio Host

woman-interview

woman interview 32 Ways to Irritate a Radio Host

You’ve spent a great deal of time getting an actual interview on a radio program. But could some of your actions be not only preventing you from returning to the show, but also being known among other hosts as a guest to avoid? Here are 25 ways that guests can irritate a radio host.

Make sure none of these reflect your actions!

  1. Ask the host directly, “Have you read my book?” –especially while on the air.
  2. Don’t confirm the interview until 3 AM the morning of interview, on the host’s voice mail.
  3. Confuse time zones so that you are actually at the grocery store when the host calls you for the interview.
  4. Don’t return phone calls from the host or her assistant. Instead, just e-mail her. If she wants to hear your voice, she can look up your interviews on your web site.
  5. Turn down any opportunities to be on the show unless they are broadcast during prime time. Your time is important after all!
  6. Avoid sending any press information. If they want it, they could look it up on your website.
  7. Allow your dogs to lie on the floor of your office when you’re conducting the interview and talk baby talk to them during the commercial breaks.
  8. Insist on using a Bluetooth headset. The convenience is worth a little bit of buzz on the interview.
  9. Don’t worry about being home in time for the interview. You can always call from the side of the road on your cell phone.
  10. The odds of someone calling or ringing your doorbell are minor, so don’t waste time turning off call waiting or hanging up a sign on your front door.
  11. Instead of actually answering the questions the callers have, keep telling the listeners, “If you buy my book, you’ll find the answer to this question in there.”
  12. Name drop. Every time you have a story it involves someone who is famous.
  13. Speak about your topic as though anyone who doesn’t know the lingo is uninformed.
  14. When a caller is completely off topic, go ahead and cut them off and get back to the point you were trying to make.
  15. Interrupt the host. You are the guest after all!
  16. Mention your website over and over again. You want people to be able to find you later and the host doesn’t seem to be helping you out.
  17. Tell a story that is not appropriate for the audience, making some listeners change the station. They need a little controversy for more buzz.
  18. Badmouth a former guest from the show. Surely, the host thought the same thing, right?
  19. Just talk and talk and talk. It is a talk show, right?
  20. Break out into song. . . when you are not a singer. You just felt led to do so, so why not follow your intuition?
  21. Ignore the host’s guidance of the program. You are there to spice it up after all!
  22. Insist on telling a really good story even though it has no real purpose. People need to laugh.
  23. Make comments about the host’s personality, such as “You are always so perky, but let’s get real. . . most of us don’t live that way.”
  24. Don’t look up the web site of the show or listen to past guests. You want your interview to be fresh after all!
  25. Make your offers for listeners really complicated. For example, send the audience to three different websites depending on which book they want.
  26. Talk really, really fast. If listeners missed what you say, they will buy the book.
  27. If it’s a Christian show just throw in a lot of “Christian-ese” so you sound like you are spiritually deep.
  28. Throw in a curse word or two so people know you’re human
  29. Never say thank you, after all, you are doing the host a favor by being on her show!
  30. Have a long web address, such as http://freesite.com/books/buyitnow.com . If listeners don’t get it they could just call the radio host’s assistant later.
  31. When the interview is done, call the host immediately to ask “Why didn’t you mention my book more?”
  32. Send a quick email to the host afterwards that says, “Thanks tons, all good!”

Though some of these may sound like things you would never do, many of us have slipped up and done something along that spectrum just because we didn’t take the time to think about our actions before acting on them. Take the time to prepare, be humble, gracious, and informed so that you can be the best guest possible.

facebook profile small 100x100 32 Ways to Irritate a Radio HostLisa Copen is the founder of Rest Ministries, a national nonprofit Christian organization for people who live chronic illness or pain. Through her grassroots efforts in learning to market effectively on the Internet, her ministry which began 1996 with a small website has grown to reach millions of people and she enjoys sharing these steps with others through her website http://YouCanSellMoreBooks.com .

 32 Ways to Irritate a Radio Host

A Refreshing Time-Lapse Video of a Bookstore Being Built!

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build a bookstore 300x215 A Refreshing Time Lapse Video of a Bookstore Being Built!

If sales of e-books is getting you down, take 1 minute and 17 seconds to say, “Yes, now that’s what I love to see!” Half Price Books  opened their 113th store last Thursday, and as a way to say thanks to their customers (that they are opening stores, not closing them) they put together this fun video demonstrating all the hard work that goes on behind the scenes to open a new bookstore.

 A Refreshing Time Lapse Video of a Bookstore Being Built!

8 Ways To Be a Radio Guest Who is Invited To Return

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mic2 300x200 8 Ways To Be a Radio Guest Who is Invited To ReturnMany people put a great deal of effort into becoming a guest on a radio show, however, it is easy to cross that particular radio show program off our list once we have been on the program and not focus on continuing to build a relationship with the host. Once you have been on a program and are considered a “successful guest” hosts are eager to have you back in the future. They know more about you, they understand your platform, and they know what speaking style you have so they can make their program flow even better in future interviews.

Here are some steps to help you be invited to return as a guest:

[1]. Be an organized guest

Have a template ready that you can use once a host confirms you as a guest. Be as brief as possible, and put the following items in a bullet list, so a host can scan it quickly and use it as a reference during the program.

Include a sentence or two thanking the host; a confirmation of the time of the program including the time zone of both the host and the guest; a confirmation of the time you are to call the program or the time the host will be calling you; the phone numbers for your landline which you will be using, and your cell phone as a backup; your area of expertise and a separate sheet with sample questions for the host to ask you; the name of your book and where is available (an image of your cover is nice); the website that you would like to host to mention– in a large font and bold; a brief mention of areas where be will be announcing the program online.

[2]. Let your audience know you will be on the program through your social media channels.

Find out the host’s twitter address, the radio station’s twitter address or facebook page, and use these when announcing your upcoming appearance. Include a link back to the radio station’s website, particularly if they have online broadcasting. Announce your appearance a week in advance, a day in advance, five minutes in advance, a thank you to the host after the program is over, a link to your archived program when it’s available, and a couple more mentions of the archived program in the next six months. This is easy to do in less than 10 minutes with software such as Hootsuite.com where you can schedule tweets and postings on Facebook in advance.

[3]. Make the host’s job as easy as possible

Format all of your promotional material in a clear, concise format to read, without a lot of rambling or heavy self-promotion. Listen to the program in advance and get to know the host’s style, speaking speed, and how frequently commercials are broadcast. The night before the program review your book, make sure your phones are charged. If the program is extremely early in the morning, give yourself time to get up and feel awake. Prepare 20 minutes before the program begins to calm yourself, turn off your phone’s call waiting features, take care of animals and children, put a note on your front door for UPS or salespeople, get a glass of water (no ice, it clinks), etc.

[4]. Be available

When the radio station contacts you, always respond to them as quickly as possible. If you are unable to reply to them in depth for some reason, contact them in some way to let them know you’ve received their call or e-mail and that you are very interested and will respond within a couple of hours. Also, let them know if you are frequently available for last-minute radio interviews. After the program let them know that you would be happy to step in at a moment’s notice if a guest cancels. Provide them with the best way to reach you for emergency situations when they need a guest.

[5]. Be exceptionally nice to the host’s assistant

For many programs you will never speak to the host until you are on the air. Instead, you will be working with the assistant. Always treat him or her with as much respect as you would the host. When you have questions, say “Thank you so much for taking the time to answer a few of my questions. I know you’re very busy and I appreciate it.” Few assistants hear this. The assistant may be the person who goes through the stacks of potential guests’ books, who reminds the host about interesting people who would make a good guest, who answers the calls from listeners who want more information about the guest that was recently on the air, who requests a CD of the program to be sent to you from the technical department. When writing a thank you note to the host, include one for his or her assistant as well.

[6]. Take note of topics that could be of interest to the audience when you return

Was there a direction in a conversation the host wanted to take, but ran out of time? Did a topic raised by callers surprise you? What is a point you thought worthwhile to make that didn’t get addressed? Is there an important event or an awareness day that a future program of yours could tie into? For example, if your book is on prodigal children, you could cover the topic of grief around the time of Mother’s Day. In August or September you could speak about the back-to-school days when you have a rebellious teenager. Hosts appreciate it when you provide some interesting angles on a story that they had not yet considered.

[7]. Say thank you

This may seem obvious, but many radio hosts never receive a thank you note. Although it is easy to zip off an e-mail that says “thank you so much” the old-fashioned handwritten card carries a great deal more value in the eyes of the recipient. You can also include some future topics as mentioned above for potential programs. Present these ideas, however, as simple suggestions in a way that may be helpful to the host and not as a way to sell yourself.

[8]. Stay in touch

Make note of things that you found the host was particularly interested in. What seemed to touch his or her core that you had to share? Has the host had a personal experience with one of the things you are speaking of? What other kinds of guests do they have on their program? Keep their contact information on hand so when you come across someone who you believe would make a great guests for their show, an article, or other information or resources, you can send off a short friendly e-mail. Let the host know you are thinking of her and thought this may be of use to her program. This is not the time to sell yourself, but rather just continue to nurture a relationship.

Remember that every host is just a person who is trying to do her job to the best of her ability. Too many authors view radio show hosts as a gatekeeper who can make or break their book sales. The relationships you build with each individual will not only help you as an author, but also as a person who establishes a network of people where each one can help us do our job better. And then, collectively, we can reach more people with the information we think they can use to improve their lives.

facebook profile small 100x100 8 Ways To Be a Radio Guest Who is Invited To ReturnLisa Copen is the founder of Rest Ministries, a national nonprofit Christian organization for people who live chronic illness or pain. Through her grassroots efforts in learning to market effectively on the Internet, her ministry which began 1996 with a small website has grown to reach millions of people and she enjoys sharing these steps with others through her website http://YouCanSellMoreBooks.com .

 8 Ways To Be a Radio Guest Who is Invited To Return

Writing Brings Healing to the Soul – Free Ebook of Tips

By Lisa Saunders, Special Guest Writer

lisa saunders daughter Writing Brings Healing to the Soul   Free Ebook of Tips

Lisa and her daughter

The moment I gave birth to my daughter Elizabeth in December of 1989, I felt a stab of fear—her head was so small, so deformed. Within 12 hours, I was told she had been profoundly disabled by congenital CMV (cytomegalovirus). The neonatologist said, “If she lives, she will never roll over, sit up, or feed herself.”

He was right.

Writing (and Scripture) was how I dealt with my initial shock and grief–organizing my thoughts of despair by getting them down on paper stopped them from endlessly swirling around and overwhelming me. Getting my revelations and stories inspired by Elizabeth published made me feel less alone as I connected with others. Sharing my story with others not only healed my own soul, but according to the letters I received from readers, my candid thoughts were also bringing some healing to them. Eventually, even my sense of humor returned and I found that I was able to start writing about other things.

Many writers have asked me, “How can I get my story published?” In order to share what has (and has not) worked for me, I’ve written a FREE e-book, “How to Publish and Promote Your Work,” to help others find the same satisfaction I felt when publicly sharing my thoughts. To download it visit the web site post, Free “How to Get Published” E-Booklet and click on the “Get Published” button.

When trying to get a non-fiction book published, it is required to submit a book proposal. The publisher for my recently released book, “Anything But a Dog! The Perfect Pet for a Girl with Congenital CMV,” which is about a big, homeless dog’s devotion to my disabled daughter, gave their permission for me to include my book proposal in my free e-book. Readers can use it as a guide for their own proposals.

Share your soul!
Lisa Saunders

Note from Lisa Copen of You Can Sell More Books: I had the opportunity to read this ebook and it’s a gem. Lisa writes it from the heart, but also provides some special stories and examples that will help you piece together your own story for a book, an article or more. It’s a wonderful tool I recommend.

 Writing Brings Healing to the Soul   Free Ebook of Tips

How to Write an Effective Book Review

Have you ever asked someone to write a review for you and then you read it and realized they didn’t know exactly what you had in mind? There are various kinds of book reviews: those from a professional, those from an average reader, the short “snippet” that gives it a thumbs up or down with a brief explanation, or the review that goes into great depth of the book content and why it was liked or not liked. just spend a few minutes at Amazon to see all the varieties. And it’s interesting to look at the button that says, “x number of people found this review HELPFUL” because not all reviews are actually helpful.

Here is an article that reminds us of some of the key elements to book reviews.

_______________________________

By Redmond Kaniel

The Internet has changed publishing, making it possible for more people to write published book reviews for the large audience of web surfers looking for perspective before they purchase a book. With more visibility for book reviewers comes the opportunity for them to make money doing what they love to do. Even seasoned book reviewers can always improve their skills. Here are some basic tips for writing a good book review, whether for print or for the Internet. There is no perfect format for writing book reviews, but there are some tried and true methods you can use to structure your work with quality. You want people to read your review and you want to make money at your craft, so whether you review romances, self-help books or classic literature, here are some guidelines.

Before you even start reading the book you are reviewing, ask yourself some basic questions. Consider the type of audience you are appealing to. What will the potential reader think of the book title and what does the title suggest? Be sure to scan the preface or introduction to get a general feel for the book. Sometimes the introduction and the book might not seem to connect or maybe the introduction illuminates the meaning of the book. Use the Table of Contents as an overall map of the book, to help you focus on key developments.

While you read the book, consider certain things. What is the genre of the book? How do you experience the author’s point of view? Is the style and language formal or informal? What concepts or ideas are either developed or left out. Is the book stronger for leaving out or including certain points? Consider footnotes and accuracy of information. What did the book accomplish? Does it compare to other books like it?

Don’t forget, people reading your book review are not curled up with the Sunday Times. They are on the internet. Grab the reader’s attention from the start. Provide information which you might appreciate reading. You do not have to necessarily summarize the plot. Sometimes that ruins it for the reader. You also do not have to state whether you recommend the book or not. Think about what is most useful for the reader. When ending your review, summarize rather than introduce more new topics.

The more you work to refine your book reviewing skills, the more money you can make. The Internet provides a viable venue for people who love books and love writing about them. Book reviewing is an art, which takes time to refine, but the most basic tips will have you writing reviews worth raving about.

About the Author:
Redmond Kaniel is an authority on writing book summaries, working with Shvoong Summaries and Short Reviews. To make money online review information is at Shvoong.

 How to Write an Effective Book Review

New Christian Radio Show Starts 6/10 with Jerry Jenkins

Jerry Jenkins
jerry jenkins New Christian Radio Show Starts 6/10 with Jerry Jenkins

Jerry Jenkins

Co-hosted by award-winning author Kathi Macias and world-renowned artist Ron DiCianni will kick off their new radio talk show with an interview with best-selling author, Jerry Jenkins on “Communicating the Vision”. This is a Blog Talk Radio program, you can listen to. It “focuses on using every facet of the arts to communicate the beauty and message of God.”

Jerry Jenkins will discuss the various ways he has used his God-given gifts in the arts to promote the cause of Christ–including his upcoming movie. The program airs pacific time but can be listened to at any time as an archived file.

According to www.titletrakk.com

Jerry B. Jenkins, former vice president for publishing at Moody Bible Institute of Chicago and currently a member of the board of trustees, is the author of more than 175 books, including the best-selling Left Behind series. Twenty of his books have reached the New York Times best-seller list (seven in the number-one spot) and have also appeared on the USA Today, Publishers Weekly, and Wall Street Journal best-seller lists. Desecration, book #9 in the Left Behind series, was the best-selling book in the world in 2001. His books have sold nearly 70 million copies.

 New Christian Radio Show Starts 6/10 with Jerry Jenkins

Book Signing Blues

Have you ever been all excited about a book signing and then no one came?

This is a video you have to watch! A great sense of humor and I think, at one time or another, most of us have “been there.”

Thanks to Chip MacGregor for posting this on his Facebook page.

What Will Be the Lifespan of Your Book? Plan While You Are Writing It!

489343960 364daa0308 m What Will Be the Lifespan of Your Book? Plan While You Are Writing It!
Image by Billie Hara via Flickr

Is your book dated? As you are writing, ask yourself:

  • Is this a book I can sell forever?
  • Am I jumping on a trend and expect it to be over in 2-5 years (and that is okay)?
  • Is this a book that will be dated, but I can do revisions and continue to resell it?

The goal as an author, I believe, should be to aim for number 1 or 3 if possible.  I had actually planned to do a revised version of So You Want to Start a Chronic Illness Pain Ministry, but as I flipped through it and started planning, it turned into an entirely different book, How to Start a Chronic Illness Small Group Ministry. It went from 70 pages to over 300 and is much more thorough, based on my years of experience between the two books and the hundreds of emails I’d answered with people’s questions. It just made sense to write a new book, not revise the older one.

Is your material going to quickly be dated? If you are writing on the topic of using Facebook to market your business, realize that if you are going with a traditional publisher, by the time the book is published, it may be outdated. And the people who would typically be your best consumers will realize this. As they are doing an Amazon.com search for books on this topic, they will sort by “date published.”

You may also be eater to do a revised version in five or ten years, but write about topics where you are the expert and will always be referred to as such in that field.

One example is, the originally self-published, “What Color is Your Parachute?” Obviously, how one looks for a job has changed considerably since the book was originally written in 1978, but people are still looking for jobs! So author, Richard Nelson Bolles, recently put out a newly revised edition. (Visit Amazon here to see just how many revisions!)

If you decided to write something like “chick lit” that talks about watching American Idol and hanging out at Starbucks, it may appear very dated in just five years (Okay, Starbucks will always be around, but they’ll probably be much more than a coffee house in five years, right?) And with Simon Cowell leaving AI this week, well, that season of interest has long since passed by.

It’s a general consensus that you make more money with a good back-list title than you can be as a best-seller. A backlist book can sell for decades.  This is a good thing to consider while writing your book. Do you want or expect to rewrite it in a few years, and what is your publisher’s expectations?

 What Will Be the Lifespan of Your Book? Plan While You Are Writing It!

Writing for Your Audience – For Example, How Do Moms Use the Internet?

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mom Writing for Your Audience   For Example, How Do Moms Use the Internet?Whenever we are writing or it’s vital to know our audience. And we should always be thinking of our marketing plan as we are writing as well. Book marketing is as simple as remembering to ask yourself, “What do people want to read and how can I get it into their hands?” at all times you are writing.

It’s a good idea to start a blog, a social network, or get involved in a social network with your own grop (such as a group on Ning.com) to build your readership before the book is even released.

Marketing Charts has a special article base on a study called Gen X and Gen Y Moms Use Internet Differently.

Some findings include Gen Y Moms spend more time reading blogs, participating in an online community of moms, and creating and sharing their own videos. Meanwhile, Gen X prefers to shop online and upload photos.

I Loved Promoting Authors Books During Invisible Illness WeeK

180x60 ihaveatalkshow I Loved Promoting Authors Books During Invisible Illness WeeK

At last Invisible Illness Week’s 20 Blog Talk Radio programs are completed. I was the host for 20 shows, 4 per day, featuring guests on topics about chronic illness. You may wonder how I dug up 20 topics?

The truth is I could have easily had 40. Topics ranged from going back to college when you have an illness, finding the right career within your limitations, blogging for a living when you are ill, conquering the daily challenges of illness when you are in your 20s or 30s. I’ve included the code here to some of our programs and if someone you know or love deals with illness there is sure to be some topics they can relate with.

The amazing thing was I got to play “host” for these radio programs. And it was refreshing to get to be on the “other side” of things and get to promote authors who I really believed in. I raved about Laurie Edward’s new book, Life Distrupted, and told people that I so liked Maureen Pratt’s book, Peace in the Storm that I always turned it face out. I even passed along that “secret” to our listeners that if they love a book and see it at the bookstore, just how much authors appreciate readers turning the books face side out. 

There were many others, but I hope those who had books sell the books. Over at Blog Talk Radio when you enter the program information you are allowed to feature up to 3 books (or any items) over at Amazon.com. There isn’t any compensation if you are part of the Amazon Affiliate program (a bit of a bummer) but it’s also nice for the authors to know you are doing it purely for the joy of supporting them and saying “Thank you for taking the time to be on my show.”

It also keeps the program description colorful and is easy for the listener to see you are providing easy access to a resource you believe in.

So for everyone involved out there who participated as a speaker, “Thank you for being a part of our show this week.” I hope you sell lots of books.

And a reminder, to those of you who decided not to be involved because you simply didn’t see the value in it, you missed out!

As authors we must remember that though some of these “little weeks” with “little programs” seem small and not worth the investment, your presence, involvement and support of such events can make a huge boost in your sales. Over at Invisible Illness Week we have a niche area of people looking for resources that pertain to help them cope better with their illness. Most of our shows had 50-100 live listeners, but in less than 12 hours, over 400 people had listened to the archived show.

Nearly everyone I’ve spoken with said the next week or two they will be listening to the rest of the programs. And with 20 speakers putting the code on their web page, people like me posting it around, etc. I will be curious to see how much those numbers will multiple within the next year when we do this again.

Programs featured on services such as Blog Talk Radio may seem like a small piece of the promotional pie, but the fact that an audience will listen to these programs, sometimes a few times, download them all onto their ipods (through an easy itunes feature); will email the audio links to friends, and will continue to share about them… well, I can’t think of anything better!

In some ways, it’s better promotion than being on a regular radio program where someone can’t order the book in one click, can’t listen to the program again so easily, and where dozens of people don’t archive the programs on their own web sites. People usually listen to radio programs while driving around in their car and even if they want to buy the book, think how difficult it is even for you! I know when I hear a book on the radio, I hope I have a napkin and working pen to scribble the info out on, I have to find that when I get home, log on to the computer, look up the book and then order it.

While people are listening to online programs they can literally make 1 or 2 clicks and have that book in their cart, or at least on their wish list so they don’t have to remember the title later (which I do all the time).

Take a second look at what annual events are available and what they are doing that you may wish to participate in. How you can help them out?  You may find your own self and sales blessed more than you can imagine.

Lisa

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