Book Signing Blues

Have you ever been all excited about a book signing and then no one came?

This is a video you have to watch! A great sense of humor and I think, at one time or another, most of us have “been there.”

Thanks to Chip MacGregor for posting this on his Facebook page.

Snaz Up Your Book Display

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer.

We’ve all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my favorite companies I use is Beemak Plastics, Inc. at www.bemake.com  .I don’t make any money from telling you their name, I just like them. As you look through their web site or flip through the paper catalog, it wil start the brainstorming process.

What would you like to announce to anyone who is glancing at your book?

  • Maybe a favorite quote?
  • A special on the sale price?
  • You are a local author?
  • A percentage of the sales goes to support a charity?
  • A suggestion of people who your book would be a great gift idea?
  • What about a flyer with a tips sheet on the topic of your book?
  • Maybe your book on CD?
  • Or even a box where people can drop their business cards to win a free prize?

Appearance can make all the difference, so don’t forget to take the time to think beyond the book itself so you can present it in the best way possible. And nothing against your local supply store, but a plastic stand really doesn’t have to cost $8. With the money you will save ordering from a specialty store, you can buy book holders for all the shops in town who want to promote your book on their countertop!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Snaz Up Your Book Display

Book Signing Tip – Stand up!

Sit as little as possible at your book signing. It’s funny that after we go to all this work writing a book, promoting it and then we think a book event is a good time to sit down and rest. You can rest later!

Walk around and talk with people. Stack up your books on a pile on the table so that you can sign the top one comfortably. Then you will save your nekc while talking to people one-on-one too!

Smile and offer them something they can’t turn down… like a flyer with an excerpt of your book on it… as well as a piece of chocolate taped to the corner! Who could resist that?

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

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