A Refreshing Time-Lapse Video of a Bookstore Being Built!

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build a bookstore 300x215 A Refreshing Time Lapse Video of a Bookstore Being Built!

If sales of e-books is getting you down, take 1 minute and 17 seconds to say, “Yes, now that’s what I love to see!” Half Price Books  opened their 113th store last Thursday, and as a way to say thanks to their customers (that they are opening stores, not closing them) they put together this fun video demonstrating all the hard work that goes on behind the scenes to open a new bookstore.

 A Refreshing Time Lapse Video of a Bookstore Being Built!

I Love My Kindle

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kindle I Love My KindleAfter saving money little by little for over a year for Kindle: Amazon’s Wireless Reading Device I Love My Kindle (and wondering if I would ever get to that $350 mark) I was very surprised to get it as a birthday gift from my husband mid-September. I was scheduled to have wrist surgery a few days after my 40th birthday, so was even more thrilled that I would still be able to read easily with a cast on my arm. Due to an infection, the surgery was postponed, but I have read about 7 books and am in the middle of a few more.

My advice would be (1) If your book is not yet available for the Kindle, ask your publisher to do it. It’s a 3-minute step to request your book to be made available.

HOWEVER, that said, I’ve been trying numerous times in the last week to create an account to upload the books and Amazon says, “try back later.” After visiting multiple forums I see that many people have been having this problem and Amazon’s answer has been “just keep trying until it works.” I have better things to do right now than fill out a form over and over to be told they are having technical difficulties, so my faith in their customer support is lacking at the moment.

That said, the Kindle has been easy to use. With my rheumatoid arthritis and painful hands, it’s been a blessing physically. I’ve also loved having one book-size gadget to carry and it includes my bible (purchased for about $5 on Kindle), the 550-page fiction novel I am reading, and numerous non-fiction.

The ability to be able to highlight text, write notes near it and then export it all into a text file will make my writing and researching for my future books and articles so much easier. And I plan to get rid of some of the boxes of books I’ve saved for years and buy the Kindle version so I can use the search feature and scan all my books for a particular word.

I am still discovering all the functions of this handy gadget, but am pleased. The screen is easy to read (no glare) and I’ve found as I am getting tired, I just make the font larger!

The price of the KIndle may or may not make it worthwhile to you as a writer. But if you do a lot of reading and researching for your own books and find yourself highlighting text and then typing in your notes later, definately consider it!

Lisa

 I Love My Kindle

5 Reasons Every Writer Needs a Web Presence and Where to Start

I recently talked to a friend who was having an article published in a well-known, highly competitive magazine. She hasn’t yet taken the jump to have a web presence. I tend to forget that I spend thousands of hours online, receive hundreds of newsletters each month and answer over 1000 emails a month. I don’t realize that the words “blog,” “SEO,” “keywords,” “meta tags,” and even “book marketing” are not terms most people go to bed thinking about. Or get up at 2 a.m. when you can’t sleep and read articles from an online business school giving advice on internet article marketing.

As a writer, do you really need a web site, even if you are just writing articles offline? Yes!

Here are 5 simple reasons why and where to start:

(1) People need to be able to find you. If they like your article in a magazine they will often Google you or look online at the magazine’s web site to see how to contact you. It’s good if you have an email, but you don’t want that on the magazine’s web site or you will soon be bombarded with spam. And it may sound silly, but if you don’t have a web site and are trying to market yourself or your business in some ways, it’s assumed you just don’t know what you are doing.

Anyone who has a business either designs or hires someone to design a web site for them. Would you have a delivery service without a vehicle or a restaurant without a menu? That’s you without a web site. Just do it.

(2) The good news is that you really can do your own site. Gone are the times when we had to hire web designers at $75-$200 per hour (and yes, I was a web designer, so I am allowed to say that.) Now you can whip up a presence on a blogging service like wordpress.com – for free– and have the added benefit of being “pinged” and getting your fresh content out there. (FYI: If you don’t know what “ping” means, don’t worry about it. Just know when you hit the “publish” button WordPress will take care of letting the search engines know about you.)

(3) Create some profiles so people can find you. If you set up a blog or web site, that’s a great place to send people to who are looking for your fresh content, latest publications, profile and how to hire you. But if they just Google your name, the odds are that they may not find you on the first few pages, especially if you have a common name (and millions of names are “common” on the Internet.) So go to web sites like Amazon.com, Goodreads.com, Facebook.com, Squidoo.com, linkedin.com, and even Myspace.com and mess around to create a profile that at least sends people back to your site. The size of these social networks help them rank high and people will be able to find you more easily.

(4) Start writing articles to give away. Yes, I know, if you are a paid writer that sounds less than appealing. But there are some perks:

  • Magazine/newsletter editors often have extra space in their publications or online content and may put in some keywords to find an article or expert writer on that topic for the space they are trying to fit. I’ve been there and found articles/writers from their free articles online; I’ve also been a writer whom magazines have found because of my free articles.
  • You need to become known as an expert in your niche field, and that takes more than 2-3 articles on your topic each year in hard-copy magazines. Marketing on the web with articles can help make it impossible for people to get away from you when they type in keywords you have taken over. And there are thousands of keyword phrases no one is writing about, for example, “marketing in the catering business article” is a term that, according to an keyword service, not one web site has targeted. Same with “article on direct marketing personal selling” Hmmm…  With just a few clicks you can know what phrases in your niche aren’t being clicked on. See my blog “faves” for my favorite service where I get this info!
  • You can find what topics are most appealing by how many clicks they get and then query magazines on these topics. It seems it’s never the topics you would expect that have a lot of hits. Articles sites like www.ezinearticles.comand ideamarketers.com are great ways to get your content out there and then build on it for your queries.

(5) If you’re a writer you are assuming that there are a few other people out there who are interested in your topic. Find them! Go to social networks like Squidoo.com or Ning.com and find the groups. On Ning.com for example, each group you participate in you are given a “page” where you can also blog. Most Ning sites have it set up so YOUR blog posts to the main site of the web page automatically.

Once you get the hang of these, start your own social network and be the founder of the hub, creating the ability to be considered the expert. Plus, you can email all the members with a touch of a keystroke. (Gold!) Participating in these networks is great because you can also ask for feedback, quotes, anecdotes  dexamples from people, create a poll, etc. These are all helpful in writing new articles.

In the past, having a web site could seem overwhelming. Learning to program html, uploading via ftp, using meta tags and paying those monthly service fees whether you made 2-cents or not was draining–sometimes to your spirit of the project, sometimes to the pocketbook. Today, with blogs having great template, easy to use programs, and the ability to make them into Widgets and get them on people’s web sites all over… the possibilities for exposure are endless.

And the sooner you start, the better your odds will be over the next writer who specializes in your topic and finally decides to get online next year. One of the reasons my organization still ranks incredibly high on the major search engines is because I’ve been online since 1997.

Keep me posted on your progress!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Reasons Every Writer Needs a Web Presence and Where to Start

Update Your Author Profile at Good Reads

2677v1 max 450x450 Update Your Author Profile at Good Reads

Visit www.goodreads.com and update your author information. Do a search for your name and you will likely see a “blank” photo where your photo should be. Below it is a link to “email us if you are the author” and then they quickly set up an account for you to log in to. (They responded to my request in less than a couple of hours.) This web site seems to get their “feed” from Amazon. Good Reads describes itself as “A place where you can see what your friends are reading and vice versa. You can create ‘bookshelves’ to organize what you’ve read (or want to read). You can comment on each other’s reviews. And on this journey with your friends you can explore new territory, gather information, and expand your mind.”

This web site reminds me of a very small Amazon book site, with the ability to add reviews, see other people’s reviews, etc. An author can add articles, news, comments, book excerpts, reviews, etc. so it’s worth taking twenty minutes to set up all of the information on your book. I found this web site while doing a search on my own name and a topic I’d been writing articles on. Though their Alexa traffic ranking is just 12,803, if I found my own author profile on this web site without even looking for it, others will too and it’s important to always have your photo, contact information and additional reviews about your book wherever it can be found. See http://www.goodreads.com .

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Update Your Author Profile at Good Reads by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Update Your Author Profile at Good Reads

"Swap" Your Book

Sign up for a book swap web site and give your books away in return for book credits. Many of these web sites have a listing of “most recently added” so even if you are not a well-known author, you may just find some extra readers. I use www.paperbackswap.comOther authors have said that they purchase books at a low cost that are a similar style to their own. When someone “buys” it, the author also includes a copy of her book for free. When people receive the books they have the option to write you a note. You may want to mention that you’d appreciate any review they can offer, especially on Amazon.com.
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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books "Swap" Your Book by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 "Swap" Your Book

Get A Free Amazon Sales Rank Tracking Widget

22130v7 max 450x450 Get A Free Amazon Sales Rank Tracking Widget

Want to keep up to date of the sales rank of your book on Amazon? Or to encourage people to head on over and buy it or write/read a review? Now you can get a free Amazon sales rank tracking widget and set it up on your blog in about 5 minutes.

Aaron Shepherd, author of Aiming At Amazon (which has 44 reviews by the way) designed the S.R.E. Web Widget. It adds a small portion of the power of Sales Rank Expressto your own blog or web site. It also shows the customer ranking and other info for books, CDs, DVDs, or anything else on Amazon.com. You can even include a link to the item’s page on that site with your Amazon affiliate ID for commissioned sales.It’s easy to use with his wizard form, just replacing some of the code with the ISBN numbers or other data. Then you add the Widget to your blog.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Get A Free Amazon Sales Rank Tracking Widget by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Get A Free Amazon Sales Rank Tracking Widget

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