A Refreshing Time-Lapse Video of a Bookstore Being Built!

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build a bookstore 300x215 A Refreshing Time Lapse Video of a Bookstore Being Built!

If sales of e-books is getting you down, take 1 minute and 17 seconds to say, “Yes, now that’s what I love to see!” Half Price Books  opened their 113th store last Thursday, and as a way to say thanks to their customers (that they are opening stores, not closing them) they put together this fun video demonstrating all the hard work that goes on behind the scenes to open a new bookstore.

 A Refreshing Time Lapse Video of a Bookstore Being Built!

Where Will the E-Reader “Book” Go From Here?

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kindle Where Will the E Reader Book Go From Here?I recently returned from a writers conference back-to-back with the International Christian Retail Show. Throughout the panels that I had the chance to sit in on as well as the many blogs I have read from editorial agents and others who returned from the retail show, I am happy to see that the Christian market is jumping in on the advancement of technology in e-readers–in my opinion, much faster than they originally decided to build their web site presence in the last ten years.

They are definitely aware that these “trends” of technology in the book business are not all short-term gimmicks, but a revolutionary moment in the history of book selling. And they are determined to be in on it, perhaps. .  . even leaders.

I just read a very interesting article that I wanted to point out to you to go and read called, What are the next radical eReader features?

It lists a lot of great perks about e-readers and a lot of things that e-reader will (or should) do to remain a viable competition to those old paperbacks. One thing that is mentioned i:

Add on great support for writing. The first thing it does is it lets eReaders (or the eReader+eWriter version) replace paper in more and more situations. The second thing it does is kill multi-purpose devices’ ability to compete – phones and Tablets just don’t have very good writing or data entry capabilities and it’s highly unlikely they’d cut down on their ability to do 1 million different things to support both better reading and better writing.

I agree completely, as for those of us who use Kindle as a tool for our collection of information and knowledge, as well as a tool in writing our own next book, the ability to quickly add notes more than a sentence long. One thing I would add to the abilities of my Kindle, which I have owned now for nearly 2 years (1st generation) and have read over 300 books on is actually a feature that it had that I can no longer seem to locate (if you know where it is, please let me know!)

Bring back the “search your library” feature. When I first got my Kindle one of the features that was in the experimental phase was the ability for a reader to search a word or phrase to find out where it appeared in ALL OF THE BOOKS she had ever purchased on Kindle. This is not only handy for a reader who wishes to locate differing opinions from a variety of authors and sources on a topic rather fast; but as an author myself, when I am doing research for my own book I am writing, the ability to scan quickly through my library to see what other authors have said on this topic is invaluable. And I may even refer to these other authors, quote from their books, etc. so it benefits not only myself, but other authors, and eventually the reader, as my research may in fact be more thorough and from a variety of sources.

I don’t know exactly when this featured disappeared as an option, but it was one of the reasons, as an author, I was so excited to get my Kindle.

I would love to hear your feedback as an author. Where are you at in the e-reader timeline? Do you have an e-reader? If not, do you think “it’s just a matter of time before I get one” or are you holding tightly to your paper and binding and waiting for what may or may not be a phase to pass? Has the ability to easily publish books on an e-reader encouraged you to think more broadly about what you may write since you could bypass a publisher?  I’m eager to hear your feedback!

Lisa


 Where Will the E Reader Book Go From Here?

I Love My Kindle

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kindle I Love My KindleAfter saving money little by little for over a year for Kindle: Amazon’s Wireless Reading Device I Love My Kindle (and wondering if I would ever get to that $350 mark) I was very surprised to get it as a birthday gift from my husband mid-September. I was scheduled to have wrist surgery a few days after my 40th birthday, so was even more thrilled that I would still be able to read easily with a cast on my arm. Due to an infection, the surgery was postponed, but I have read about 7 books and am in the middle of a few more.

My advice would be (1) If your book is not yet available for the Kindle, ask your publisher to do it. It’s a 3-minute step to request your book to be made available.

HOWEVER, that said, I’ve been trying numerous times in the last week to create an account to upload the books and Amazon says, “try back later.” After visiting multiple forums I see that many people have been having this problem and Amazon’s answer has been “just keep trying until it works.” I have better things to do right now than fill out a form over and over to be told they are having technical difficulties, so my faith in their customer support is lacking at the moment.

That said, the Kindle has been easy to use. With my rheumatoid arthritis and painful hands, it’s been a blessing physically. I’ve also loved having one book-size gadget to carry and it includes my bible (purchased for about $5 on Kindle), the 550-page fiction novel I am reading, and numerous non-fiction.

The ability to be able to highlight text, write notes near it and then export it all into a text file will make my writing and researching for my future books and articles so much easier. And I plan to get rid of some of the boxes of books I’ve saved for years and buy the Kindle version so I can use the search feature and scan all my books for a particular word.

I am still discovering all the functions of this handy gadget, but am pleased. The screen is easy to read (no glare) and I’ve found as I am getting tired, I just make the font larger!

The price of the KIndle may or may not make it worthwhile to you as a writer. But if you do a lot of reading and researching for your own books and find yourself highlighting text and then typing in your notes later, definately consider it!

Lisa

 I Love My Kindle

5 Way Authors Sabotage Their Internet Sales

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Image via CrunchBase

Despite all the work we put into marketing our books, little things count the most. Here are 5 ways I’ve seen many author sabotage their best efforts for online sales.

[1] They don’t take advantage of Amazon‘s programs. Amazon wants to make money off of you so they give you a lot of ideas to improve your sales. Tags, listmania, “So You” Guides, Author Connect Blogs, and much more all were developed to help you sell more books. And don’t forget to check back at least every few months to see what new things they’ve developes.

04 st whycanti item2c 5 Way Authors Sabotage Their Internet Sales[2] Poor cover art. Visuals count! I think every author should invest the $97 into Cover Action Pro. This software (which works with Photoshop) will create 3-d images of all your books (softcover, hardcover) CDs, DVDs in boxes, magazines and more. My sales have gone up considerably since using this software and it’s the only one I can find that makes the images in 300 dpi resolution, meaning you can use it in printed documents and (See an example to the right – this took about 30 seconds to make. I puchased Photoshop 7 off of Ebay for about $15 since I didn’t have it and it was required to run the software.)

[3] No “buy now” button. Make it EASY for people to find a button to actually purchase the book. Some of the most beautiful web sites lead you through three pages of more and more information about the book before you can finally locate a place to actually buy the book.

[4] No “sign up” box with a special offer. Even if you don’t have a newsletter authors should be collecting the emails and first names (and city/state is helpful too) of people who visit their web site so that you can send them information about your next book, signings you may be doing, publicity, etc. And don’t say, “To receive more information sign up here…” You need to offer them some little nugget for free. This could be a Top 10 list, a “special report” about 5 things not to do, a checklist, an essay, whatever you think would interest your readers.

[5] No links. Though you may not want to clog up your site with information other than your book, what list of links and resources would be helpful for your reader? Author web sites are not typically the kind of sites people bookmark. So make sure you have some kind of content that has to do with your book topic that is so worthwhile visitors won’t want to lose track of where it is at.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books 5 Way Authors Sabotage Their Internet Sales by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Way Authors Sabotage Their Internet Sales

Where Do Authors Fit In The Trends of Marketing and Publishing?

In a recent survey sponsored by the organizers of the 2007 Frankfurt Book Fair in October the industry was asked where the major areas of growth are for the industry in the coming years. They responded with the following:

  1. 44 percent of respondents identified the use of e-books
  2. 41 percent identified audiobooks, many of which are now available as downloads
  3. As the world becomes increasingly globalized, 27 percent of respondents saw books in translation (much of the business of the Frankfurt Book Fair) as a growth area.
  4. 27 percent identified educational publishing

You can view the entire survey on the Frankfurter BuchMesse site.

Tom Masters, of Future Perfect Publishing makes the following predictions. Although these are just personal opinions, as an author who is promoting his or her own books, each opinon should be taken into consideration and how it does or could impact you. I’ve highlighted some important facts authors should be aware of, in my opinion.

  • More publishing will not undermine the market for books.  To the contrary, it will expand it into new areas.  Though the market will continue to fragment into ever finer niches and sub-niches, we will find ever more efficient ways to aggregate the fragments.

>>>> I agree whole-heartedly! People are much more able to find exactly the kind of information they want quickly and then expand to broaden their vision and needs. In the past, one had to find the general subject and try to adapt it to your situation.

  • e-books will continue to in sales, but like audio books, will remain a small part of the overall publishing market.

>>>> Ebooks give people a different kind of information. I buy a lot of informational ebooks. Some are amazing and stuffed full of information that would have taken me years to compile if I even had the time. Some are a waste of money. But the average book-buyer is a different audience than the ebook buyer. As internet marketing increases and everyone tries to figure out how to get rich, ebook sales will continue to grow. Audio books likely will stay in the loop due to all our digital gadgets like ipods.

  • The printed book, far from being eclipsed by digital media, will become a type of digital media itself – think e-paper and conductive ink – and attain a new coolness factor.

>>>> I never had a desire for an iphone. But as someone who reads 2-3 books per week, I am trying to tell myself I want the new Amazon Kindle because it’s practical. Okay, I’ll admit it. I want to be the cool one too. One of the first authors to show it to my friends and say, “See how easy this is? You can carry 300 books at once!” (Like they’d ever want 300 books.)

I think the sales of Amazon’s Kindle (and their “out of stock status” despite the $399 price factor) backs this up! I know I want one. And after seeing Sony’s version at Borders today and realizing how amazing the non-glare screen is, I’m sold! I just need to budget for it now.

  • The hand-wringing over literacy will turn out to be misguided, much as each generation’s hand-wringing over evolving language usage patterns of younger generations.

>>>>They say text messaging actually helps kids spell better. I haven’t figured out this methodology yet, but was it a 16-year-old who did the research? We’ll see…

  • Authors will become more important than publishers and the various elements of the traditional book marketing machine.  Savvy authors will use the Internet both as a vehicle to build an audience while they develop their work, and  as a tool to generate low cost, but highly effective market buzz and book sales.

>>>> Did you see that key word there? SAVVY authors… that’s what it’s all about, friends. There are millions of authors, but the savvy ones will sell books, the others will give them to grandma to pass out to her friends. That’s why blogs like this are so important–so we can all share and compare what works and what doesn’t. We want to make the Internet work for us, not the other way around.

  • During the next decade or two, we will see the end (or the substantial diminshing) of physical book distribution and the end of book returns.  In combination with better analytics for selecting and managing titles, this will make book publishing a highly profitable business.

>>>> Good news for all those authors who have boxes of books in their garages, closets, storage units.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Where Do Authors Fit In The Trends of Marketing and Publishing? by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Where Do Authors Fit In The Trends of Marketing and Publishing?

Get A Free Amazon Sales Rank Tracking Widget

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Want to keep up to date of the sales rank of your book on Amazon? Or to encourage people to head on over and buy it or write/read a review? Now you can get a free Amazon sales rank tracking widget and set it up on your blog in about 5 minutes.

Aaron Shepherd, author of Aiming At Amazon (which has 44 reviews by the way) designed the S.R.E. Web Widget. It adds a small portion of the power of Sales Rank Expressto your own blog or web site. It also shows the customer ranking and other info for books, CDs, DVDs, or anything else on Amazon.com. You can even include a link to the item’s page on that site with your Amazon affiliate ID for commissioned sales.It’s easy to use with his wizard form, just replacing some of the code with the ISBN numbers or other data. Then you add the Widget to your blog.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Get A Free Amazon Sales Rank Tracking Widget by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Get A Free Amazon Sales Rank Tracking Widget

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