Make Life Easier Tip: Learning Internet Marketing Terms

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cordless mouse Make Life Easier Tip: Learning Internet Marketing TermsWhile you are wandering around the internet participating in social networking groups, reading about ideas for marketing on the internet and discussing marketing opportunities with other groups of authors, you may hear a lot of terms that you aren’t familiar with. Don’t despair.

Most authors who are just becoming familiar with the internet gradually learn the terms and acronyms as they are necessary to their work.

You’ll never be able to keep up with everything, but knowing a few basics will help you market your book better. You may even be able to help a few fellow author friends when they are saying, “What on earth is a blog and why do I want one?”

Plus, you may be aware of many icons (little tiny pictures) on the Internet, but not know what they are called. So how you can you figure out how to make one, if you don’t even know what it’s called? For example, if you are on a WordPress blog that is hosted by WordPress if you look in the URL address bar you will see a little “W” with a circle around it. This is the “favicon” of WordPress and you can make your own. (See favicon.com to make one for your own web site!)

Here are some other terms you may want to become familiar with. If you click on it, you’ll be taken to the web site.

For example, here are a few acronyms:

  • AJ – Ask Jeeves
  • AOL – America Online
  • ASP – Application Service Provider
  • AV – AltaVista
  • B2B – Business to Business
  • B2C – Business to Consumer
  • CPA – Cost Per Action
  • CPC – Cost Per Click
  • CPS – Cost Per Sale
  • CTR – Click-Through Rate

Find all kinds of definitions here: http://www.marketingterms.com

Internet Marketing Dictionary: http://www.marketingterms.com/dictionary/

 Make Life Easier Tip: Learning Internet Marketing Terms

Post Your Book For Free!

Think there is no such thing as a free book listing? Think again! For absolutely no fee of any kind self-publishers may display their book’s cover, a blurb and a link to their own website.

Mark Landsberg, founder of http://www.selfpublishersplace.com , says, “Book lovers deal directly with authors cutting out the expensive middlemen. We have a unique sales plan and work tirelessly to help authors promote their books. Our international forum is open to all. Whether you are a writer or a reader please check out our new site and let us know what you think. We value your input.”

Go list your book!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Post Your Book For Free!

Study that Junk Mail for Direct Mail Ideas

300px Junk mail collection Study that Junk Mail for Direct Mail Ideas

Feeling overwhelmed with junk mail? As the new year begins your mailbox may be filling up with everything from weight loss offers to (ironically) pizza coupons; home improvement to “free” checks from all those credit cards.

Rather than dumping it all throw it all into a bin. Then pull that bin out at then end of the month and look at it from a marketing viewpoint. A few hours of reviewing it can give you a big jump in your competitors (other authors) direct mail efforts by making your promotional paperwork most effective.

What is it that made the company use this piece of mail? Why did they design it that way? What form of mailing is it? (A postcard, flyer, letter, etc.)  Study your junk mail. What can you learn from it? What caught your attention? What made you immediately want to toss it? How does the font impact you? What about the paper weight?

Start keeping any junk mail that comes in a folder that makes you want to respond to it. As you are designing your own mailings you can go back and have some ideas to brainstorm from. Plus, if you are taking ideas to a designer and a printer you will have some specific examples of what you ae looking for. Companies spend thousands of dollars of research in finding what mailings work for them best. Feel free to borrow their ideas and knowledge!
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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Study that Junk Mail for Direct Mail Ideas by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Study that Junk Mail for Direct Mail Ideas

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