Understanding How Statistics Can Help You Build a Better Website

stats

stats Understanding How Statistics Can Help You Build a Better Website

Recently, I tried to explain to some writers for one of my web sites that the titles of some web posts were having significant impact on the percentage of people who were opening and/or reading e-mails from our organization (or not!), as well as the click through rate from the web site. One of the writers responded that this was just a “notion” of mine and that all writing should be written from the heart.

I realized then that there are many people who are authors or writers online, who do not actually understand the amazing ability we have to track statistics of the visitors of our website. Although we do want to write from the heart, we also want to reach people with our writing, correct? If you are writing an article on how to get over a broken heart, would you like to reach an extra 500 people today with your tips by using the term “brokenhearted” rather than “broken-hearted”? Simple changes by understanding keywords can have a dramatic impact on how many people you reach.

Looking at our recent posts on my organization’s website the graph of the “reading rate” looked something like a roller coaster, with large ups and downs. And I was able to track that some of this was due to the fact that titles were not specific enough to gain the interest of our readers.

If you have a website you have the ability to receive statistics that will give you a treasure chest of information. Depending if you want free statistics or are willing to pay a price for more specific information, statistics can easily be set up for any website.

They can tell you:

  • How many people are visiting your website
  • How many people are visiting a particular page on your website
  • How long those people spent on a specific webpage
  • Where in the world people live who visited your webpage
  • The trail of their visitation, meaning the order of the pages they visited
  • What page they came to first on your website
  • What page they left your website and link to someone else’s website
  • Is this the visitor’s first visit or have they been here before?
  • Is this the visitor’s first visit today or have they been here more times than once today?

With other sources you can find out what people are searching for on your webpage and if they receive results. For this with my WordPress site I use the plug-in Search Meter.

With most newsletter programs such as Get Response or AWeber you can find:

  • How many people receive your newsletter (it did not balance, their e-mail is correct)
  • How many people opened your newsletter
  • How many people clicked on the links in your newsletter
  • What links they clicked on in your newsletter
  • Sometimes it can tell you if the sale was made due to a link that was clicked on in your newsletter

One of the best sources for thorough, free, and easy-to-install statistics is Google Analytics .

One of the amazing things about using the Internet and reaching people through its channels is that very little has to be based were wrong on our gut instinct. As web designers we are given the ability to have a generous source of statistics that tell us a lot about where our site is or is not meeting the needs of the visitor.

Do you use statistics? Do they change how or what you write about? For example, if many people are searching for a particular term on your website and not finding it, are you encouraged to write an article on this topic? Have you ever used statistics to help you decide what chapters or content to write for a book, what to title it, or how to best market it? I look forward to your input on this as well!

 Understanding How Statistics Can Help You Build a Better Website

Promotional Ideas for September

Wondering what slant you could give your book marketing for September? Well, I have to at least give my own awareness week plug and then list some more!

National Invisible Chronic Illness Awareness Week is Sept 8-14, 2008 and you can find more information here http://www.invisibleillness.com and daily updates and guest bloggers here: http://www.invisibleillness.wordpress.com And I’ve found tons of people who are interested in being our guest bloggers each day through Sept 14th… so much so that I think I will keep it going after the week is over, even if just once per week or so.

Other weeks you may find interesting?

Well, Shameless Promotion Month - Debbie Allen created Self-Promotion Month after writing her book on the subject of “shameless self-promotion.” She has assisted thousands of people learn the “art” of promoting one’s self (with style!)  

There are also some like…

National Singles Week
Be Late for Something Day
National Grandparent’s Day
International Chocolate Day
Wife Appreciation Day
Women’s Friendship Day

See more here and start getting creative!

What can you learn from American Idol?

This was sent to me and I thought some of you may be interested in calling in. The call is free, but I’m sure there will be some kind of pitch at the end. Still, the information may be helpful.

Lisa

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 Dear Friends,

I was one of those people who prided myself on the fact that I’d never watched American Idol.

That is, until I did.

Then I was hooked liked the rest of America.

I loved the singing. I loved the drama. I loved the nail biting anticipation on “Results Night.” But most of all, I loved watching people’s dreams come true right before my eyes – and I loved that the dreamers were everyday people like you and me. No Idol was stick thin or model gorgeous. Few were the children of the rich and famous. None had their success handed to them on a silver platter.

They did have talent but there are a lot of talented people out there who never make it beyond community theater. These Idols had something else.

Now you have the chance to learn how to tap into that “something else” for yourself by listening in to our free Passion interview with Debra Poneman, co-author of Chicken Soup for the American

Idol Soul on Tuesday, January 22.

http://www.healthywealthynwise.com/cmd.asp?Clk=2240267 Debra is an internationally renowned teacher and president of Yes to Success Seminars, Inc. She spent 6 months interviewing Idols o co-author this book which unveils the secrets that have made dreams come true for so many on the #1 show in television history. On January 22 she will share the stories and principles that will allow you to make your own dreams come true.

Debra is not only my first mentor, but mentor to many of today’s top transformational leaders such as Marci Shimoff and Deepak Chopra.

“For the last 25 years I’ve taught techniques for creating lasting success and deep fulfillment to tens of thousands of people around the world,” says Debra.

“It was amazing to me how each Idol I interviewed instinctively knew what they needed to do to rise to the top. When I finished the book, I realized that every story illustrated a different principle of success. Chicken Soup for the American Idol Soul may be an unlikely vehicle but it is a very powerful testimony to the value of

these timeless principles.”

http://www.healthywealthynwise.com/cmd.asp?Clk=2240267 On Tuesday, January 22, it will be my pleasure to personally interview Debra Poneman as she shares with you the principles of success that she has taught over the last 25 years – and she will show us how these principles guided the success of some of these top entertainers of our time.

In this interview you’ll learn:

  • The principle that many Idols used to turn seemingly insurmountable obstacles into the impetus that propelled them to success
  • The law of success that guided Idols like Clay Aiken and Mandissa to be willing to risk everything – and the resulting miracles
  • The process that Idols used to know when to speak up and when to let go
  • The role that passion played in guiding them on their paths to success
  • The technique Debra taught Jordin Sparks that Jordin felt was instrumental to her being chosen the 2006 American Idol

Please join me on Tuesday, January 22nd for this free teleconference.

You will discover that Debra is not only a brilliant speaker but a living example of the principles she teaches.

Register now to be part of this event that I promise, will profoundly impact your life.

http://www.healthywealthynwise.com/cmd.asp?Clk=2240267

Looking forward to being with you,

Janet Attwood

P.S. We have just 400 seats on this call for our partner’s members, so be sure to register and claim you spot today. Then call in 5-10 minutes early to make sure you secure your line. Register at no charge here:

http://www.healthywealthynwise.com/cmd.asp?Clk=2240267

5 Way Authors Sabotage Their Internet Sales

22130v7 max 450x450 5 Way Authors Sabotage Their Internet Sales
Image via CrunchBase

Despite all the work we put into marketing our books, little things count the most. Here are 5 ways I’ve seen many author sabotage their best efforts for online sales.

[1] They don’t take advantage of Amazon‘s programs. Amazon wants to make money off of you so they give you a lot of ideas to improve your sales. Tags, listmania, “So You” Guides, Author Connect Blogs, and much more all were developed to help you sell more books. And don’t forget to check back at least every few months to see what new things they’ve developes.

04 st whycanti item2c 5 Way Authors Sabotage Their Internet Sales[2] Poor cover art. Visuals count! I think every author should invest the $97 into Cover Action Pro. This software (which works with Photoshop) will create 3-d images of all your books (softcover, hardcover) CDs, DVDs in boxes, magazines and more. My sales have gone up considerably since using this software and it’s the only one I can find that makes the images in 300 dpi resolution, meaning you can use it in printed documents and (See an example to the right – this took about 30 seconds to make. I puchased Photoshop 7 off of Ebay for about $15 since I didn’t have it and it was required to run the software.)

[3] No “buy now” button. Make it EASY for people to find a button to actually purchase the book. Some of the most beautiful web sites lead you through three pages of more and more information about the book before you can finally locate a place to actually buy the book.

[4] No “sign up” box with a special offer. Even if you don’t have a newsletter authors should be collecting the emails and first names (and city/state is helpful too) of people who visit their web site so that you can send them information about your next book, signings you may be doing, publicity, etc. And don’t say, “To receive more information sign up here…” You need to offer them some little nugget for free. This could be a Top 10 list, a “special report” about 5 things not to do, a checklist, an essay, whatever you think would interest your readers.

[5] No links. Though you may not want to clog up your site with information other than your book, what list of links and resources would be helpful for your reader? Author web sites are not typically the kind of sites people bookmark. So make sure you have some kind of content that has to do with your book topic that is so worthwhile visitors won’t want to lose track of where it is at.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books 5 Way Authors Sabotage Their Internet Sales by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Way Authors Sabotage Their Internet Sales

Update Your Author Profile at Good Reads

2677v1 max 450x450 Update Your Author Profile at Good Reads

Visit www.goodreads.com and update your author information. Do a search for your name and you will likely see a “blank” photo where your photo should be. Below it is a link to “email us if you are the author” and then they quickly set up an account for you to log in to. (They responded to my request in less than a couple of hours.) This web site seems to get their “feed” from Amazon. Good Reads describes itself as “A place where you can see what your friends are reading and vice versa. You can create ‘bookshelves’ to organize what you’ve read (or want to read). You can comment on each other’s reviews. And on this journey with your friends you can explore new territory, gather information, and expand your mind.”

This web site reminds me of a very small Amazon book site, with the ability to add reviews, see other people’s reviews, etc. An author can add articles, news, comments, book excerpts, reviews, etc. so it’s worth taking twenty minutes to set up all of the information on your book. I found this web site while doing a search on my own name and a topic I’d been writing articles on. Though their Alexa traffic ranking is just 12,803, if I found my own author profile on this web site without even looking for it, others will too and it’s important to always have your photo, contact information and additional reviews about your book wherever it can be found. See http://www.goodreads.com .

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Update Your Author Profile at Good Reads by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Update Your Author Profile at Good Reads

Testimonials From "Real" People Count!

When collecting your testimonials or “blurbs” for your book make sure to not have all of them be from experts.  Yes, a well-known celebrity can add a bit of sparkle to your sales sheet.  For example, who wouldn’t want a quote about your new adoption scrapbook album from Angelina Jolie?

Testimonials from experts and celebrities catch the attention of both media like radio producers as well as your audience of potential readers. They will think, “Wow! That’s nice that she was able to get a recommendation from her. That took some effort. Must be a decent book.”

And it will add credibility that the book isn’t a real flop.

But in my opinion, it’s the average reader who will influence a person to buy the book.

Which blurb would make you want a book?

One by Stephen King that says…

“Intriguing. Excellent read.”

Or a testimonial from Suzy that says…

“Your book completely turned my life upside down—or should I say, ‘right side up?’ I’ve made so many changes in both my actions and my attitudes and it’s improved my health, my relationships—everything! Thank you for helping me get my life back!”

Stephen King’s remark is nice, but it doesn’t make me think I need this book. Suzy’s review makes me think “I need this book so I can get my life back too!”

Don’t cover your books front and back covers with just vague endorsements from celebrities. Be sure to add at least one “real person’s” testimonial that will make the shopper think, “This person sounds just like me and if this book helped her (or entertained her) it will help me too.”

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Testimonials From "Real" People Count! by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Testimonials From "Real" People Count!

"Swap" Your Book

Sign up for a book swap web site and give your books away in return for book credits. Many of these web sites have a listing of “most recently added” so even if you are not a well-known author, you may just find some extra readers. I use www.paperbackswap.comOther authors have said that they purchase books at a low cost that are a similar style to their own. When someone “buys” it, the author also includes a copy of her book for free. When people receive the books they have the option to write you a note. You may want to mention that you’d appreciate any review they can offer, especially on Amazon.com.
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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books "Swap" Your Book by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 "Swap" Your Book

Autograph Those Books for Unique Web Site

Give away an autographed book for great publicity! For $29.95 you can sign up with Autographed by Author www.autographedbyauthor.com and they will send readers to your web site to buy the autographed book directly from you.

They have great search engine rankings so the price for publicity seems like a good investment. Recently, Autographed By Author was #1 (and #4 for Great Gifts) at Google for autographed gifts, #1 at AOL for “autographed books”, and #1 at Google for author signed books.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Autograph Those Books for Unique Web Site by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Autograph Those Books for Unique Web Site

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