Free Web Ranking SEO Resources for Authors

seo-tips-for-authors

seo tips for authors Free Web Ranking SEO Resources for AuthorsWhat’s SEO? If you have to ask, that’s okay. It stands for “Search Engine optimization” and it basically means that you try to find all the ways to make your web page friendly and desired by the search engines so that people can easily find you.

There are many, many ways people will try to tell you they have all the answers to get your page up to #1 or #2 in Google. Some of these materials you will pay for will help your search engine ranking increase (but don’t count on #1!)

However, a lot of the skills can be learned with a few technical changes to your web site. And guess what… some of it’s free!

High Search Engine Ranking has a list of free tools to help you get started.

 Free Web Ranking SEO Resources for Authors

Make Life Easier Tip: Learning Internet Marketing Terms

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cordless mouse Make Life Easier Tip: Learning Internet Marketing TermsWhile you are wandering around the internet participating in social networking groups, reading about ideas for marketing on the internet and discussing marketing opportunities with other groups of authors, you may hear a lot of terms that you aren’t familiar with. Don’t despair.

Most authors who are just becoming familiar with the internet gradually learn the terms and acronyms as they are necessary to their work.

You’ll never be able to keep up with everything, but knowing a few basics will help you market your book better. You may even be able to help a few fellow author friends when they are saying, “What on earth is a blog and why do I want one?”

Plus, you may be aware of many icons (little tiny pictures) on the Internet, but not know what they are called. So how you can you figure out how to make one, if you don’t even know what it’s called? For example, if you are on a WordPress blog that is hosted by WordPress if you look in the URL address bar you will see a little “W” with a circle around it. This is the “favicon” of WordPress and you can make your own. (See favicon.com to make one for your own web site!)

Here are some other terms you may want to become familiar with. If you click on it, you’ll be taken to the web site.

For example, here are a few acronyms:

  • AJ – Ask Jeeves
  • AOL – America Online
  • ASP – Application Service Provider
  • AV – AltaVista
  • B2B – Business to Business
  • B2C – Business to Consumer
  • CPA – Cost Per Action
  • CPC – Cost Per Click
  • CPS – Cost Per Sale
  • CTR – Click-Through Rate

Find all kinds of definitions here: http://www.marketingterms.com

Internet Marketing Dictionary: http://www.marketingterms.com/dictionary/

 Make Life Easier Tip: Learning Internet Marketing Terms

Book Signing Blues

Have you ever been all excited about a book signing and then no one came?

This is a video you have to watch! A great sense of humor and I think, at one time or another, most of us have “been there.”

Thanks to Chip MacGregor for posting this on his Facebook page.

Make Marketing Easier Tip #1 – Using My Word FF Plug In

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Firefox 3.5 logo Make Marketing Easier Tip #1   Using My Word FF Plug In

Remember to send your tips to be posted here! If we have 1 or 2 a week, we all may just be able to truly make life easier!

Tips #1

I think my first tips would be that I recommend Mozilla Firefox over Internet Explorer. Occasionally you may have a bug with something and then try IE and it works, but usually it’s the other way around. I made the switch about a year ago and life has been so much easier! Hardly any crashes, and when FF does crash, it doesn’t close down all of my programs.

But my true first tip is a plug in that is built to use in Firefox.

Go into firefox, and click Tools>Add Ons>Get Add Ons, then search for an application called MyWords.  (No space in MyWords).

This little application is FABULOUS and I use it dozens of time every day – literally!

Anything  you type in a browser you can save it to use in the future.

I have about 30 of these. They include:

  • Forms where I need to put a 5 sentence bio, a description of my book, etc. I have a few with different language, as well as shorter ones and longer ones.
  • Message I need to send over and over, like when I confirm people’s orders for my store or the order was not completed.
  • I even use it for code such as “target=”_blank”> when I am working in my blog with HTML.
  • I use it to store keywords, so when I post a blog on different topics I have pre-set keywords with one click.

Can you imagine how you could use this?

Any time you are on the internet and want to fill something in you just right click, scroll to “MyWords” and insert it.

Below is a screen shot.

mywords Make Marketing Easier Tip #1   Using My Word FF Plug In

The first time, you type what you want, right click and choose, “Add my words”

If you choose “organize” you can choose the order of where you want each thing to go.

I used to try to use back up signature files in my email for things I typed frequently, or text files on my desktop.

Now I use this application for things I used  to type over frequently and it’s much faster than having a file you have to open and cut and paste each time.

I hope this was helpful and will help you make marketing your book easier!

 Make Marketing Easier Tip #1   Using My Word FF Plug In

Don't Think Outside the Box?

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We hear it over and over: “think outside the box,” but what does it mean – and does it really work?

I was inspired to write this piece after reading a book called You, Inc.: The Art of Selling Yourself (by Harry Beckwith and Christine Clifford Beckwith/Business Plus). They address this in the book, but I’d like to take this a step further. First off, if the box you’re in works, well, it works for you. If it ain’t broke, don’t fix it, right? But here’s a twist. Don’t go outside the box, enhance it, add to it and infuse it with influences you wouldn’t normally have been exposed to.

Have you ever noticed that the minute you step outside of your “space,” like going on vacation or traveling a different way to work, that something pops? A creative solution emerges to a long-term problem, or you suddenly hit on a new story twist for your next book.

As authors, publishers, entrepreneurs, speakers, we are called upon to be creative. We want unique ideas to write about and unique messages to sell them. So we try and get creative and move out of our comfort zone. Now, while I’m all about moving out of your comfort zone, the out-of-the-box thinking that marketers love to tout isn’t really that effective or, for that matter, even possible.

If you’re struggling to be creative or to problem solve, you might want to take some time to add some new influences to your day. Sometimes if I need to flex my creative muscle I will try and find a correlation between something totally opposite what I am working on. Meaning I’ll try to find the common thread. It’s a fantastic exercise and again, it’ll help to stretch you and bring more influences into your box.

Do you remember the movie “Working Girl”? In it Melanie Griffith was trying to climb the corporate ladder but part of her never really fit in. She read all the wrong magazines, didn’t really dress the part, but in the end she came up with an idea that was the center story of the movie. A New York executive asked her where she came up with it and she said, “Reading W.” “W?” the exec questioned. “Yes,” Melanie’s character said, “you never know where the good ideas will come from.” And that’s my point exactly. You never know where and when inspiration will strike, but if you’re sticking to the same routine, it’ll be a lot tougher to find inspiration than if you shake up your day. Here are some ideas to help you get there. Consider one or all of them. You’ll be surprised what you learn!

1) Read a magazine you wouldn’t normally read: If you are in business and you read Business Week or Entrepreneur that’s great, but the likelihood of either of these magazines expanding your horizons is minimal. Why? Because they’re really telling you more of what you already know. I travel a good deal and whenever I’m in an airport I try and pick up a magazine I wouldn’t normally read. Try this, you’ll be surprised what you learn, and something outside of your normal scope of reading can trigger new ideas.

2) Watch a movie you would never normally watch: If you’re a western junkie, try watching a chick-flick or vice-versa. I know for you die-hard thriller watchers this might make your skin crawl, but trust me, a change of pace is always good to trigger the creative juices.

3) Listen to a different radio station: This is really fun, and even better, why not try listening to a station outside of your area? I grew up in Belgium and will sometimes listen to Belgian radio. I also love digging into the podcasts on NPR and other talk radio shows.

4) Go to a tractor pull instead of the opera: OK, maybe not exactly, but the idea here is to expose yourself to something new and again, try and find a creative way that it ties into your book or area of expertise. One year after watching the Tour de France I was inspired to write an article called, “Biking and Book Marketing: what the Tour de France can teach us about marketing our books.” Odd as it seems, this article got a lot of traction. We ran it in our newsletter and many bike-fan sites ran it too, no surprise because authors are everywhere.

5) Change your work surroundings: I’m not talking about moving offices, just try working somewhere else. Sometimes if I’m buried in minutia and struggling to be creative, I’ll pack up my netbook and go hang at my local Starbucks for an afternoon. Working on a plane does this for me, too, and knowing this, I save all my creative challenges for my next flight (fortunately, or unfortunately depending on how you look at it, I’ve been flying a lot these days). The point being, sometimes sitting at your same desk and same chair doesn’t do anything for your creativity; in fact, often it stagnates it. Just like standing water, every once in a while you have to drain your mind of the usual, input the unusual and see what happens.

The idea of “thinking outside the box” was coined by an advertising firm eons ago, and we’ve used it, and in many cases overused it. Yes, it means be creative, but as I pointed out earlier, if you’re doing well then clearly your box works for you. Instead of trying to move outside of it, try bringing new influences into it instead. You’ll not only find that your creativity is moving again, but the ideas, which before had seemed stuck behind a roadblock, are now more like free flowing traffic.

Where will your journey take you?

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

 Don't Think Outside the Box?

Spreading The Word About Your New Book

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salebags Spreading The Word About Your New Book

My new book “How to Start a Chronic Illness Small Group Ministry” is now completed and published.  I had a speaking engagement in April and a box of the books literally arrived at 6:45 or so the night before I was speaking and exhibiting.

So now I am back in the mode of marketing a book. . . one that is new–and in my opinion, needed. It is, however, needed only by a certain group of people. For the audience I serve with my ministry, Rest Ministries, I am it will meet a great need. I addressed 10 years worth of emails and questions I’ve received from people eager to start  a chronic illness small group or support group in their church or community.

It’s not a book that will be on the shelves at Borders. And that is okay.

I self-published the book under Rest Ministries Publishers. The books I have written over the years keep my organization financial afloat. The benefit is there is no “middle man” and my ministry financially benefits.

I’ve already began to receive questions about the book, the printer, t0 the cover design and marketing, so the next few months as I check things off my “marketing to do list” (which I have put together after my umpteenth time of reading John Kremer’s 1001 Ways to Market Your Book) I will do my best to keep a running list here of what I have done to market my book.

I hope it is helpful, and I am always eager to hear from you in the comments section about your own experiences, resources, etc.

Warmly,

Lisa

 Spreading The Word About Your New Book

More Marketing Resources

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In the world of all these social networks I can hardly keep up with what is the best information to share and what is not worth your time.

But I have found Tony Eldridge’s web site Marketing for Authors to be very helpful and I am sure you will find lots of tips here.

One post in particular that has some great resources is Marketing Tips Around The Net

Here we go with another quick trip around the net with some great marketing tips from others who know their stuff. Bookmark ‘em, file ‘em, or just come back here often to look ‘em up when you need them. And if you leave a comment, tell them that your friend Tony Eldridge over at Marketing Tips For Authors sent you by to say “Hey.”   >read more

Lisa

 More Marketing Resources

Do You Need Christian Resources for Promotional Efforts?

I am the founder of Christian Authors Connection over at John Kremer’s Book Marketing Network at Ning.com.

We are going to try to put our heads and our resources together to come up with more ways to reach our readers and the audience we want to get our book into the hands of!

If you’d like to be a part of this, come join us today!
Lisa

Writing for Your Audience – For Example, How Do Moms Use the Internet?

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mom Writing for Your Audience   For Example, How Do Moms Use the Internet?Whenever we are writing or it’s vital to know our audience. And we should always be thinking of our marketing plan as we are writing as well. Book marketing is as simple as remembering to ask yourself, “What do people want to read and how can I get it into their hands?” at all times you are writing.

It’s a good idea to start a blog, a social network, or get involved in a social network with your own grop (such as a group on Ning.com) to build your readership before the book is even released.

Marketing Charts has a special article base on a study called Gen X and Gen Y Moms Use Internet Differently.

Some findings include Gen Y Moms spend more time reading blogs, participating in an online community of moms, and creating and sharing their own videos. Meanwhile, Gen X prefers to shop online and upload photos.

The Power of Social Networking For Authors

 This article is compliments of Yvonne Perry, who has a new ebook out called Book Marketing in the Digital Age: Online Promotion Made Easy . I have not yet read it, but based on her web site, articles, reviews and more… I have no doubt she knows her stuff!

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The Power of Social Networking For Authors
By Yvonne Perry

Recently, I was asked, “What is the best tool for helping authors promote their books online?” Had you asked me that one year ago, I would have said blogging, and while that is still somewhat true, I have to admit that social networking is the best tool for helping authors promote their books online.

Social networking includes interacting or socializing with a number of people in a public chat-like setting except there is no live chat room. It retains the flavor of an email going back and forth the dialog ending at any time but a message being delivered. I’m referring to sites like Facebook, Twitter, Goodreads, Ning, Yahoo groups, and such online places where people share friendship and information. Twitter only allows 140 characters per post, so writers have to learn to be concise. That’s a good exercise to practice when one needs to tighten their writing.

I hate selling anything but I love sharing what I know and I enjoy interacting with people. I’m not sure that makes me an expert on any particular topic, but it does bring great response to whatever I’m promoting. After all, the only reason I’m promoting a book or author publicity service is because I have something valuable to offer but I can’t afford to give away all my time. I’m always researching and learning, asking questions and gathering information. I create books and eBooks as a way of dispersing some of the knowledge I have acquired. For example, my new eBook Book Marketing in the Digital Age Online Promotion Made Easy is a compilation of the material I crammed into an hour-long lecture I gave at Nashville Writers Meetup Group when I presented to the group earlier this year plus everything I presented in a three-hour intensive workshop at the Tennessee Writers Alliance 3rd Annual Conference; and it includes the most recent research I’ve done on SEO and social marketing.

I do give away a lot of information to help people see that I do have some idea of what I’m talking about. If an author tries my free marketing tips and has success with it, I figure they will come back for more. Perhaps they will buy my books or have me help them with their writing or editing needs. It’s a win-win for both of us, and that creates a nice balance-a zen sort of thing.

I met James Helms on Twitter and he made a post on his blog http://todaysbesttools.com about my new eBook. He didn’t ask anything in return for the favor, but I was more than happy to Tweet about his generosity. That’s the power of social networking.

Yvonne Perry is a freelance writer and the owner of Writers in the Sky Creative Writing Services (WITS). She recently released an eBook titled Book Marketing in the Digital Age, Online Promotion Made Easy. Read more about the eBook and find free tips for marketing your book online.

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