You Never Know Where Your Book May Sell

you-never-know-gas

you never know gas You Never Know Where Your Book May Sell

We just returned from a road trip and out in the middle of the desert we stopped at the one and only gas station. It was part food mart, part fast food joint and the only civilization for miles and miles. And right up front stood a kiosk for “Choice Books.”

I recognized most of the books; a couple of them by friends of mine; a few I’ve read and even recommended. I’ve even seen Choice Books kiosks in the past and have bought books off of them!

But what surprised even me was that:

(1) this “hole in the wall” carried Christian books;

(2) They had 2 full kiosks of books–one in English and one in Spanish

(3) There were books on surviving panic attacks, high blook sugar, and dealing with depression–all books reaching the same people I try to reach with books on illness.

Their web site states:

Choice Books sells over 5 million books annually. The organization purchases books from over 80 publishers and sells them from more than 9,000 displays in retail locations (i.e. supermarkets, mass merchandisers, airports, drug stores, travel centers, gift shops, etc.) scattered across the continental United States, Hawaii, and Puerto Rico.

Worth pursuing, huh?

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 You Never Know Where Your Book May Sell

Creative Promotional Tip for Branding Your Book

Those of us who write books love books. Am I right? When someone asks you what book is on your nightstand do you try to not laugh because it’s more a question of how many stacks you are trying to balance?

But for many people, the idea of reading a book is great effort. They have to be really “into” the book to finish it (not like myself who is determined to finish it regardless). Most people read a chapter or two and if it’s not working for them, they are done.

DR%20inside%20car%20rear%20view1%20placing Creative Promotional Tip for Branding Your BookYou’ve probably heard all kinds of branding ideas, but here is a fresh one that you may want to consider. I found “Driving Reflections” at the Christian Retail Show last summer.  To quote the web site, “Driving Reflections are windshield biblical passages, Bible verses, and messages for your car to see while driving.  They offer powerful affirmations based on the truth of God’s Word.” Go to the web site to see the whole idea.

They are also branching out into many other topics than just the faith market, so regardless of your book topic (money, counsel, weight loss, thankfulness, etc.) there is one that would compliment your book.

And here is the good part… you can order them customized with your own words! What message are you trying to send in your book? What affirmation? Encouragement? Knowledge? The site says…

  • Minimum quantities start at 50 units, 16 messages per unit, includes card holder with non-slip pads, package insert and clear bag.
  • Set-up Fee to convert your messages and art set up – as low as $100
  • Consulting available to create your messages – quote upon request

The driving reflections that are already designed resale for $10 and are about half that for wholesale. I gave them to all my family this year as Christmas gifts and everyone loves them. And when friends ride in the cars they always ask about them.

Or if customizing them is a bit too spendy yet, there are many topics, with more being created all the time from peace of mind, love and relationships, and courage and faith.

So… I know I sound like a commercial for them. Truth is I don’t get anything out of this deal except for the fact that I (1) met the owner and loved her and saw her vision; (2) loved the product; (3) have customers that love the product.

I think these are great to have available at your book table when you do signings or “back of the room sales.” Include one with your book when you give your book away in a drawing. And definately consider creating your own custom messages with quotes directly from your book that people can put into practise when they read it on their way to work each day.

Don’t you just love promotional ideas? Do you have any to share?

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

Snaz Up Your Book Display

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer.

We’ve all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my favorite companies I use is Beemak Plastics, Inc. at www.bemake.com  .I don’t make any money from telling you their name, I just like them. As you look through their web site or flip through the paper catalog, it wil start the brainstorming process.

What would you like to announce to anyone who is glancing at your book?

  • Maybe a favorite quote?
  • A special on the sale price?
  • You are a local author?
  • A percentage of the sales goes to support a charity?
  • A suggestion of people who your book would be a great gift idea?
  • What about a flyer with a tips sheet on the topic of your book?
  • Maybe your book on CD?
  • Or even a box where people can drop their business cards to win a free prize?

Appearance can make all the difference, so don’t forget to take the time to think beyond the book itself so you can present it in the best way possible. And nothing against your local supply store, but a plastic stand really doesn’t have to cost $8. With the money you will save ordering from a specialty store, you can buy book holders for all the shops in town who want to promote your book on their countertop!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Snaz Up Your Book Display

Is Your Marketing on Fire?

One of the best marketing books I’ve read is Pyro Marketing.

Author Greg Stielstra says,

I believe the best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of it as fire. I explain the process in PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life.

PyroMarketing is a new way to think about marketing—one that acknowledges and accommodates human nature and society’s new realities. But more importantly, it takes the mystery out of word-of-mouth by reducing it to a systematic approach anyone can follow. PyroMarketing involves four simple steps:

Imagine that you are lost in the freezing wilderness (the marketplace), must start a fire to survive (actual sales of your product or service), and that you have only one match (the finite nature of your marketing resources). You may get only one shot at building your fire. So make it count.

PyroMarketing involves four simple, but effective steps.

Perhaps nothing shows the author’s committment to spreading the word than the fact that you can listen or download the entire book at his website as a podcast. This is an excellent book, and though it has some examples of Christian marketing, it’s a book for anyone to read… and learn from!

Lisa

Squidoo Lens for Your "Best Ever"

What do you have that is the “best ever” that is related to your book or web site? Head on over to Squidoo and quickly create a “lens” to let the world know at The Ever Project: at http://www.squidoo.com/ever/hq .

This project allows you to create your best ever collection on any subject. You could do the best recipe books ever, best quotes ever, best authors ever. I created a lens on the best Adoption Scrapbook Album ever (which happens to be my book…)

Squidoo continues to have a very high page rank for Google, so your book’s information may just pop up on top of Google from a Squidoo site when it doesn’t elsewhere, so it’s definately worth the 30 minutes or so it takes to set up.

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Squidoo Lens for Your "Best Ever"

Looking for Deals on Internet Marketing Software, Tips & More?

128px Feed icon.svg Looking for Deals on Internet Marketing Software, Tips & More?

I would never tell you about something that I haven’t personally tried without telling you I’ve not tried it. Well, I’ve used DealDotCom.com and they are the real thing! You will find a deal of all kinds of software at this site, but every deal lasts just 24 hours and then it’s gone.

Software that will help you with good ebook covers, blog promotional tips, SEO ideas, article marketing and much more! You never know what you will find and these guys that run this have a great sense of humor that will make you actually want to read the description!

I’ve purchased a few different softwares and they’ve been great! One package had more technology info than I wanted to deal wtih and I asked for a refund. It was issued promptly!

So click here to find out morre and check out today’s deals. And yes… it’ is an affiliate link. A few little affiliate links like this help me keep this site going, so I hope you won’t mind.

There have been a number of software packages I have purchased in the past and then they’ve shown up on Dealdotcom.com for about half the price. Ooooo. Hate it when that happens. But that also shows me they are getting people with quality products to participate and that increases my trust of their other products.

You can read more about products they’ve had in the past… and you’ll be wishing you were a member last week!

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Looking for Deals on Internet Marketing Software, Tips & More? by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Looking for Deals on Internet Marketing Software, Tips & More?

Why do I Need More Than One Web Site?

They call it “concentration” but it’s the addictive little game I play with my son where you turn 2 cards over and try to match. Check out the computer version over at LinkTiles where our button “You Can Sell More Books” was chosen as one of the Tiles today!

LinkTiles is a catchy little site where you are able to create a “tile” (a little square) that represents whatever you want to be promoting and then it links to ALL of your web sites. If you just have one site, you may soon have more. I would have laughed had I heard that a few years ago, but I have about 12 web sites hosted and about 5 other networks like Ning and MySpace.  This one is a blog, and it’s my entire site so far.

 Others are more extensive like Rest Ministries, which also has Rest Ministries Publishers, HopeKeepers Magazine, National Invisible Chronic Illness Awareness Week and soon-to-be Hope Endures Podcast. Each of these have their very own web site design and are individual sites.

Why so many? As you are marketing you will find that your niche area can be broken down into even smaller niche areas, and then you are able to target those keywords for that individual site, hence, more people will be able to find you on the world wide web.

You should also purchase the URL (the www.___________) for your book titles. If the name is already taken just use MyBooksNameBOOK.com. You may have noticed that movies often do this; when the URL is taken they just buy one and put “movie.com” at the end of it.

This gives you the chance to increase people being able to find the book (and you, the author, for those guest appearances!) but also is an easy way to give your web site on the radio. When I’ve done radio shows talking about my book, Beyond Casseroles: 505 Ways to Encourage a Chronically Ill Friend, the host will say, “Where can people find that on your web site, Lisa?” and I say, “Beyondcasseroles.com” and the host says, “Oh! Wow! Great!”

(Remember the other golden rule to always make other people’s lives easier! That’s a few phone calls the radio station won’t have to take because people driving around will actually remember the URL. If it had been www.restministries.org/comfortzone/item3.htm they would not have remembered that and I would have felt pretty silly giving that URL.)

But what happens when your web sites start to multiply and you don’t know exactly where to send people? That’s where LinkTiles can come in handy. Check it out and see if it’s for you. So far, I’ve not used it extensively, like putting it in my email signatures and all of that. But today’s exposure alone being featured in the Concentration Game was worth the 15 minutes it took for me to set up the page.

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

Sharpen Up Your YouTube Videos in Seconds

08 videoontv Sharpen Up Your YouTube Videos in Seconds

 Do you have a video on YouTube? Want to dress it up? Jump on over to Slide.com for some amazingly free tools to make your videos stand out. Plus, this is where you can find those cool “slide show” tools that places like Amazon.com uses to have their books rotate in a little circle. You’ll know what I mean when you see it, so be sure to check it out and you’ll definately be standing out from the crowd.

 

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

Post Your Book For Free!

Think there is no such thing as a free book listing? Think again! For absolutely no fee of any kind self-publishers may display their book’s cover, a blurb and a link to their own website.

Mark Landsberg, founder of http://www.selfpublishersplace.com , says, “Book lovers deal directly with authors cutting out the expensive middlemen. We have a unique sales plan and work tirelessly to help authors promote their books. Our international forum is open to all. Whether you are a writer or a reader please check out our new site and let us know what you think. We value your input.”

Go list your book!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Post Your Book For Free!

Get Listed as a Radio Guest in New Publication

Did you know there is a new glossy, 4-color magazine called Best Guest Digest? It was launched by Michael Carruthers, host of the syndicated radio show, Something You Should Know, in October 2007. It goes out to about 5,700 radio and TV hosts and producers.

If you mention Mike’s name, you are entitled to 25% off your first ad.

You can see the first issue online at www.bestguestdigest.com. Click on “Current Issue.”Approximate rates are: Full page $950; half page $575 and ¼ page $390. For a free media kit email mikec@bestguestdigest.com

You may also submit a pitch for a section called ”Guests At A Glance.” This is a free editorial listing. Space is limited but it’s worth a shot. See here for details. Send to: info@bestguestdigest.com.

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Get Listed as a Radio Guest in New Publication

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