Make Marketing Easier Tip #4 – Mashapedia

Mashpedia.com defines itself as a “web encyclopedia enhanced with cutting-edge functionalities and sophisticated features such as multimedia content, social media tools and real-time information.” Okay, so, deep breath. What in the world does that mean exactly?

If you are looking for a one-stop website to find out what people are saying about your topic in which you specialize, and/or write a book on, I strongly recommend this web site.

It is free to use and you can quickly glance at it to see what people are saying across the Internet about your topic. Mashpedia is unique in the way that it integrates different online services and applications which include blog posts, Wikipedia, YouTube, Twitter, Flickr, Google News, Books, and more. And the best part of all? It is all in one page with a simple to read interface providing live feeds (such as twitter).

Each time you visit the content will be different and you are able to see what kinds of articles, photos, and blog posts are feeding into the stream of content online and gaining attention. For example, you may see a trend with your particular topic if there are blog posts about it, new stories, videos, and tweets.

You can also see the value of having photos in Flickr with your images titled with specific keywords that describe not only their content but may also come up in the feed.

Stick a keyword into the search engine and see what you get. I randomly put in the word “popsicles” and received a ton of information including a lot of fun photos, a book recommendation called “Always Have Popsicles: The Handbook to Help You Be the Best Grandparent…” by Rebecca Harvin, and an article “‘Popsicle Pastor’ returns home.” It’s no surprise that there are many people actually treating about eating or making popsicles and there are tons of videos on how to make an effective great tasting popsicle.

You can also see on the right-hand side of the articles that are most popular on this topic that has been “Dugg” repeatedly. What would it take for you to have an article here? What topic within your topic could gain the attention of these folks who are actively discussing it online already? Things to ask yourself…

In just a glance you can see who is tweeting about your topic, what books are highly recommended on your topic, who is making videos about your topic, and new stories and more.

 Make Marketing Easier Tip #4   Mashapedia

Resources to Check Out

These are a couple of new resources my author friends have:

How I Got Book Published in 20 Tweets! Interesting idea for using Twitter and to keep people coming back to your blog. #3 is –Joined writers’ group online, learned from those who’d been there. Huge! her Facebook profile | Her Twitter

Kathy Carlton Willis Communications – She shares “Recently I asked bloggers to share their tips for driving traffic to their sites. Everyone wants more readers to stop by and read their blog posts. I recommend these tips especially for authors and for blog tour hosts, but they would work for anyone. Since we received so many excellent ideas, we’ll be devoting all week to covering this topic, so stop back in every day.” Her Web Site

I Loved Promoting Authors Books During Invisible Illness WeeK

180x60 ihaveatalkshow I Loved Promoting Authors Books During Invisible Illness WeeK

At last Invisible Illness Week’s 20 Blog Talk Radio programs are completed. I was the host for 20 shows, 4 per day, featuring guests on topics about chronic illness. You may wonder how I dug up 20 topics?

The truth is I could have easily had 40. Topics ranged from going back to college when you have an illness, finding the right career within your limitations, blogging for a living when you are ill, conquering the daily challenges of illness when you are in your 20s or 30s. I’ve included the code here to some of our programs and if someone you know or love deals with illness there is sure to be some topics they can relate with.

The amazing thing was I got to play “host” for these radio programs. And it was refreshing to get to be on the “other side” of things and get to promote authors who I really believed in. I raved about Laurie Edward’s new book, Life Distrupted, and told people that I so liked Maureen Pratt’s book, Peace in the Storm that I always turned it face out. I even passed along that “secret” to our listeners that if they love a book and see it at the bookstore, just how much authors appreciate readers turning the books face side out. 

There were many others, but I hope those who had books sell the books. Over at Blog Talk Radio when you enter the program information you are allowed to feature up to 3 books (or any items) over at Amazon.com. There isn’t any compensation if you are part of the Amazon Affiliate program (a bit of a bummer) but it’s also nice for the authors to know you are doing it purely for the joy of supporting them and saying “Thank you for taking the time to be on my show.”

It also keeps the program description colorful and is easy for the listener to see you are providing easy access to a resource you believe in.

So for everyone involved out there who participated as a speaker, “Thank you for being a part of our show this week.” I hope you sell lots of books.

And a reminder, to those of you who decided not to be involved because you simply didn’t see the value in it, you missed out!

As authors we must remember that though some of these “little weeks” with “little programs” seem small and not worth the investment, your presence, involvement and support of such events can make a huge boost in your sales. Over at Invisible Illness Week we have a niche area of people looking for resources that pertain to help them cope better with their illness. Most of our shows had 50-100 live listeners, but in less than 12 hours, over 400 people had listened to the archived show.

Nearly everyone I’ve spoken with said the next week or two they will be listening to the rest of the programs. And with 20 speakers putting the code on their web page, people like me posting it around, etc. I will be curious to see how much those numbers will multiple within the next year when we do this again.

Programs featured on services such as Blog Talk Radio may seem like a small piece of the promotional pie, but the fact that an audience will listen to these programs, sometimes a few times, download them all onto their ipods (through an easy itunes feature); will email the audio links to friends, and will continue to share about them… well, I can’t think of anything better!

In some ways, it’s better promotion than being on a regular radio program where someone can’t order the book in one click, can’t listen to the program again so easily, and where dozens of people don’t archive the programs on their own web sites. People usually listen to radio programs while driving around in their car and even if they want to buy the book, think how difficult it is even for you! I know when I hear a book on the radio, I hope I have a napkin and working pen to scribble the info out on, I have to find that when I get home, log on to the computer, look up the book and then order it.

While people are listening to online programs they can literally make 1 or 2 clicks and have that book in their cart, or at least on their wish list so they don’t have to remember the title later (which I do all the time).

Take a second look at what annual events are available and what they are doing that you may wish to participate in. How you can help them out?  You may find your own self and sales blessed more than you can imagine.

Lisa

Creative Promotional Tip for Branding Your Book

Those of us who write books love books. Am I right? When someone asks you what book is on your nightstand do you try to not laugh because it’s more a question of how many stacks you are trying to balance?

But for many people, the idea of reading a book is great effort. They have to be really “into” the book to finish it (not like myself who is determined to finish it regardless). Most people read a chapter or two and if it’s not working for them, they are done.

DR%20inside%20car%20rear%20view1%20placing Creative Promotional Tip for Branding Your BookYou’ve probably heard all kinds of branding ideas, but here is a fresh one that you may want to consider. I found “Driving Reflections” at the Christian Retail Show last summer.  To quote the web site, “Driving Reflections are windshield biblical passages, Bible verses, and messages for your car to see while driving.  They offer powerful affirmations based on the truth of God’s Word.” Go to the web site to see the whole idea.

They are also branching out into many other topics than just the faith market, so regardless of your book topic (money, counsel, weight loss, thankfulness, etc.) there is one that would compliment your book.

And here is the good part… you can order them customized with your own words! What message are you trying to send in your book? What affirmation? Encouragement? Knowledge? The site says…

  • Minimum quantities start at 50 units, 16 messages per unit, includes card holder with non-slip pads, package insert and clear bag.
  • Set-up Fee to convert your messages and art set up – as low as $100
  • Consulting available to create your messages – quote upon request

The driving reflections that are already designed resale for $10 and are about half that for wholesale. I gave them to all my family this year as Christmas gifts and everyone loves them. And when friends ride in the cars they always ask about them.

Or if customizing them is a bit too spendy yet, there are many topics, with more being created all the time from peace of mind, love and relationships, and courage and faith.

So… I know I sound like a commercial for them. Truth is I don’t get anything out of this deal except for the fact that I (1) met the owner and loved her and saw her vision; (2) loved the product; (3) have customers that love the product.

I think these are great to have available at your book table when you do signings or “back of the room sales.” Include one with your book when you give your book away in a drawing. And definately consider creating your own custom messages with quotes directly from your book that people can put into practise when they read it on their way to work each day.

Don’t you just love promotional ideas? Do you have any to share?

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

Raise Your Hand if You Care

So the latest news today is…

  • Britney in Psych Ward for Two More Weeks…Though the 72-hour hold on Britney Spears is up, the pop star will be remaining in the psych…
  • More proof Angelina Jolie is pregnant
  • Eva Mendes enters rehab

[I won't do these headlines justice by giving you the links to the stories. You will have to do your own homework.]

This week as I watched the evening news I heard various stories that were not newsworthy!

  • Like the fact that there are now nude airline trips available (What? I don’t even like to share an armrest!)
  • A cat that took his own airline ride in a suitcase
  • More silly criminals that got caught
  • Life on Mars? It looks like Big Foot in the photos is wandering around the planet.

The newscasters had this look like… “This is what I went to journalism school for?”

Even the presidential race has turned into who said something insincere, rude, or with a hidden message. It’s a race to see what radio stations can dig up dirt on tantrums that all the candidates have had at one time or another in the past twenty years (Literally! I heard it!)

So, do we care?

The answer may surprise you… because YES… we should care (at least a little bit).

As an author we often get our heads stuck in books–if not writing our own, then devouring others. We hang out with reasonable people who share our passions and maybe even our faith. When was the last time you bought “OK” magazine or anything that had the word Alien on the cover? Did you get flustered when you had to pay for it and try to offer an explanation to the cashier of “I’m a writer doing research”? (Been there, done that.)

For many of us, however, we are writing books for people who do buy these magazines (gasp!) and do care that Angelina is pregnant again. And consider your book topic closely.

At a writers conference I recently attended a woman shared how she couldn’t seem to create any buzz about her book which was on the topic of morals for teen girls. I can’t think of a better time in our culture than now for selling this book. But who is going to buy it? The tween girls? No, their mothers, maybe even their grandmothers.

I told this author to go and buy all the tacky magazines she could find for women and girls and study them a few days. Saturate your brain a bit so you start thinking like the readers of these magazines think (Plan a time to detox later!) Look at the headlines. Do they say, “10 Ways to Raise a Moral Girl in 2008″? Nah…

With Nicole Richie and Paris Hilton being the “it” girls, I think there are loads of mothers out there desperately searching for some answers on how to avoid their daughters thinking of these girls as role models.

And why shouldn’t are daughters think we approve of these gals as role models? When our basic network television show stops the programming to see Paris walk out of jail, it’s obvious that even adults consider this news and something noteworthy.

So how could you pitch, say, radio programs? Change your pitching titles, but consider the audience. If I was pitching a Christian radio show my my titles would be a little softer than it I was trying to get on a secular morning show.

Think of topics one couls slant a book on morals for girls: How about:

  • “5 Ways to Get Your Daughter Out the Door Without Showing Her Belly Button”
  • “6 Secrets Teens Girls Don’t Want You to Know About Their Clothes and Self Esteem”
  • “I Was a Slutty Teen. Now I’m a Moral Mom. How to Get Your Teen to Gain Morals Early in Life”
  • “Is Your Tween Hannah Montana or Brittney Spears? How to Teach Teens to Think For Themselves and be Smart Before It’s too Late!”
  • “Too Much Skin on Aisle Four! How Can Moms Expect Their Kids to Cover Up When Even They Can’t Go to the Grocery Store Without a Tank Top Two Sizes Too Small?” 

And then remember… prom season is coming up! 

  • “How to Convince Your Teen to Dress Like a Princess for the Prom, Not a Slut”
  • “How to Go Prom Dress Shopping With Your Daughter–Fight Free!”

And consider the fact that all of these would be a bit controversial which would mean callers could call in! You could even provide the hosts with some call-in ideas like, “What was the funniest thing your mom wouldn’t allow you to wear?” “When Mom says no! What did you sneak to school to wear that your mom wouldn’t have let you out of the house with?”

If you wanted to go all the way, you could design a shirt and throw it up for sale over at CafePress.com or have a few that go along with your theme like  http://www.teesforchange.com or http://www.jensideas.com which have positive sayings.

One book that I picked up at Costco hit this theme, Stop Dressing Your Six-Year-Old Like a Skank: A Slightly Tarnished Southern Belle’s Words of Wisdom. Sadly, the chapter on dressing six-year-olds was “laugh out loud funny” because it was to true! Believe it or not, I didn’t even get to wear the color black until I was thirteen– and then I got my first pair of black slacks. My mom and her mom both considered black an “adult color.” Sometimes I think they had the right idea.

As an author, we have to read these publications, Time Magazine, sure but Soap Digest too. If these magazines were not giving their audience what they wanted they would not still exist. And if you have a message in your book that needs to be heard, you may have to package it a bit creatively so that people want to read it.

So! Go buy the magazines! No apologies necessary. Just pick up some Fiddle Faddle and a root beer while your there and consider it all reasearch.

 

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

Is Your Marketing on Fire?

One of the best marketing books I’ve read is Pyro Marketing.

Author Greg Stielstra says,

I believe the best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of it as fire. I explain the process in PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life.

PyroMarketing is a new way to think about marketing—one that acknowledges and accommodates human nature and society’s new realities. But more importantly, it takes the mystery out of word-of-mouth by reducing it to a systematic approach anyone can follow. PyroMarketing involves four simple steps:

Imagine that you are lost in the freezing wilderness (the marketplace), must start a fire to survive (actual sales of your product or service), and that you have only one match (the finite nature of your marketing resources). You may get only one shot at building your fire. So make it count.

PyroMarketing involves four simple, but effective steps.

Perhaps nothing shows the author’s committment to spreading the word than the fact that you can listen or download the entire book at his website as a podcast. This is an excellent book, and though it has some examples of Christian marketing, it’s a book for anyone to read… and learn from!

Lisa

Squidoo Lens for Your "Best Ever"

What do you have that is the “best ever” that is related to your book or web site? Head on over to Squidoo and quickly create a “lens” to let the world know at The Ever Project: at http://www.squidoo.com/ever/hq .

This project allows you to create your best ever collection on any subject. You could do the best recipe books ever, best quotes ever, best authors ever. I created a lens on the best Adoption Scrapbook Album ever (which happens to be my book…)

Squidoo continues to have a very high page rank for Google, so your book’s information may just pop up on top of Google from a Squidoo site when it doesn’t elsewhere, so it’s definately worth the 30 minutes or so it takes to set up.

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Squidoo Lens for Your "Best Ever"

URL Tips for Writers and Authors

Here’s a tip for every person who owns a web site, especially authors and writes. Never use a hyphen in your URL (that’s the www._____.com) unless it’s strictly   used as “secondary site” to point search engines to and not used in any of your   publicity materials. If your name is already taken add on a phrase or name such  as www.greatbooksbymyfirstnamelastname.com.

In my magazine, HopeKeepers, we featured an article and at the end of the article gave the author’s bio and web site. Unfortunately, her web site was www.myfirstname-mylastname.com.

When the paragraph was justified, unfortunately her bio appeared to say:

Visit her web site at www.myfirstname
  mylastname.com for updated readings.

Now… the hyphen was actually in the correct place, but a reader believed the hyphen was there because of the page break (makes sense, someone on my staff should have caught that!) and she typed in the URL www.myfirstnamemylastname.com  and bought one of the books from the web page, believing it to be Christian material. Needless to say, this was not our writer’s web site.

I received an email from the reader, who visited the author’s web site believing
it to be Christian material, bought the book and started reading. She was then
appalled that the woman who “supposedly had written for our Christian audience
had written a filthy, nearly-pornographic book.” Thankfully, I discovered the
error, but I wondered about the many times this must happen when people use a
hyphen in their name and it’s forgotten by the time people get to their computer.

Another reason is that as an editor and someone who is looking for authors who may be interested in being chat guests for our web site community, it’s easier for me to locate you. When
I type in your name to a search engine I am going to get nearly ever place online that sells your book. The first place I always try to locate an author is by typing
his or her name into the URL.

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

Sharpen Up Your YouTube Videos in Seconds

08 videoontv Sharpen Up Your YouTube Videos in Seconds

 Do you have a video on YouTube? Want to dress it up? Jump on over to Slide.com for some amazingly free tools to make your videos stand out. Plus, this is where you can find those cool “slide show” tools that places like Amazon.com uses to have their books rotate in a little circle. You’ll know what I mean when you see it, so be sure to check it out and you’ll definately be standing out from the crowd.

 

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

What can you learn from American Idol?

This was sent to me and I thought some of you may be interested in calling in. The call is free, but I’m sure there will be some kind of pitch at the end. Still, the information may be helpful.

Lisa

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 Dear Friends,

I was one of those people who prided myself on the fact that I’d never watched American Idol.

That is, until I did.

Then I was hooked liked the rest of America.

I loved the singing. I loved the drama. I loved the nail biting anticipation on “Results Night.” But most of all, I loved watching people’s dreams come true right before my eyes – and I loved that the dreamers were everyday people like you and me. No Idol was stick thin or model gorgeous. Few were the children of the rich and famous. None had their success handed to them on a silver platter.

They did have talent but there are a lot of talented people out there who never make it beyond community theater. These Idols had something else.

Now you have the chance to learn how to tap into that “something else” for yourself by listening in to our free Passion interview with Debra Poneman, co-author of Chicken Soup for the American

Idol Soul on Tuesday, January 22.

http://www.healthywealthynwise.com/cmd.asp?Clk=2240267 Debra is an internationally renowned teacher and president of Yes to Success Seminars, Inc. She spent 6 months interviewing Idols o co-author this book which unveils the secrets that have made dreams come true for so many on the #1 show in television history. On January 22 she will share the stories and principles that will allow you to make your own dreams come true.

Debra is not only my first mentor, but mentor to many of today’s top transformational leaders such as Marci Shimoff and Deepak Chopra.

“For the last 25 years I’ve taught techniques for creating lasting success and deep fulfillment to tens of thousands of people around the world,” says Debra.

“It was amazing to me how each Idol I interviewed instinctively knew what they needed to do to rise to the top. When I finished the book, I realized that every story illustrated a different principle of success. Chicken Soup for the American Idol Soul may be an unlikely vehicle but it is a very powerful testimony to the value of

these timeless principles.”

http://www.healthywealthynwise.com/cmd.asp?Clk=2240267 On Tuesday, January 22, it will be my pleasure to personally interview Debra Poneman as she shares with you the principles of success that she has taught over the last 25 years – and she will show us how these principles guided the success of some of these top entertainers of our time.

In this interview you’ll learn:

  • The principle that many Idols used to turn seemingly insurmountable obstacles into the impetus that propelled them to success
  • The law of success that guided Idols like Clay Aiken and Mandissa to be willing to risk everything – and the resulting miracles
  • The process that Idols used to know when to speak up and when to let go
  • The role that passion played in guiding them on their paths to success
  • The technique Debra taught Jordin Sparks that Jordin felt was instrumental to her being chosen the 2006 American Idol

Please join me on Tuesday, January 22nd for this free teleconference.

You will discover that Debra is not only a brilliant speaker but a living example of the principles she teaches.

Register now to be part of this event that I promise, will profoundly impact your life.

http://www.healthywealthynwise.com/cmd.asp?Clk=2240267

Looking forward to being with you,

Janet Attwood

P.S. We have just 400 seats on this call for our partner’s members, so be sure to register and claim you spot today. Then call in 5-10 minutes early to make sure you secure your line. Register at no charge here:

http://www.healthywealthynwise.com/cmd.asp?Clk=2240267

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