Make Marketing Easier Tip #1 – Using My Word FF Plug In

Firefox 3.5 logo Make Marketing Easier Tip #1   Using My Word FF Plug In

Remember to send your tips to be posted here! If we have 1 or 2 a week, we all may just be able to truly make life easier!

Tips #1

I think my first tips would be that I recommend Mozilla Firefox over Internet Explorer. Occasionally you may have a bug with something and then try IE and it works, but usually it’s the other way around. I made the switch about a year ago and life has been so much easier! Hardly any crashes, and when FF does crash, it doesn’t close down all of my programs.

But my true first tip is a plug in that is built to use in Firefox.

Go into firefox, and click Tools>Add Ons>Get Add Ons, then search for an application called MyWords.  (No space in MyWords).

This little application is FABULOUS and I use it dozens of time every day – literally!

Anything  you type in a browser you can save it to use in the future.

I have about 30 of these. They include:

  • Forms where I need to put a 5 sentence bio, a description of my book, etc. I have a few with different language, as well as shorter ones and longer ones.
  • Message I need to send over and over, like when I confirm people’s orders for my store or the order was not completed.
  • I even use it for code such as “target=”_blank”> when I am working in my blog with HTML.
  • I use it to store keywords, so when I post a blog on different topics I have pre-set keywords with one click.

Can you imagine how you could use this?

Any time you are on the internet and want to fill something in you just right click, scroll to “MyWords” and insert it.

Below is a screen shot.

mywords Make Marketing Easier Tip #1   Using My Word FF Plug In

The first time, you type what you want, right click and choose, “Add my words”

If you choose “organize” you can choose the order of where you want each thing to go.

I used to try to use back up signature files in my email for things I typed frequently, or text files on my desktop.

Now I use this application for things I used  to type over frequently and it’s much faster than having a file you have to open and cut and paste each time.

I hope this was helpful and will help you make marketing your book easier!

 Make Marketing Easier Tip #1   Using My Word FF Plug In

Why do I Need More Than One Web Site?

They call it “concentration” but it’s the addictive little game I play with my son where you turn 2 cards over and try to match. Check out the computer version over at LinkTiles where our button “You Can Sell More Books” was chosen as one of the Tiles today!

LinkTiles is a catchy little site where you are able to create a “tile” (a little square) that represents whatever you want to be promoting and then it links to ALL of your web sites. If you just have one site, you may soon have more. I would have laughed had I heard that a few years ago, but I have about 12 web sites hosted and about 5 other networks like Ning and MySpace.  This one is a blog, and it’s my entire site so far.

 Others are more extensive like Rest Ministries, which also has Rest Ministries Publishers, HopeKeepers Magazine, National Invisible Chronic Illness Awareness Week and soon-to-be Hope Endures Podcast. Each of these have their very own web site design and are individual sites.

Why so many? As you are marketing you will find that your niche area can be broken down into even smaller niche areas, and then you are able to target those keywords for that individual site, hence, more people will be able to find you on the world wide web.

You should also purchase the URL (the www.___________) for your book titles. If the name is already taken just use You may have noticed that movies often do this; when the URL is taken they just buy one and put “” at the end of it.

This gives you the chance to increase people being able to find the book (and you, the author, for those guest appearances!) but also is an easy way to give your web site on the radio. When I’ve done radio shows talking about my book, Beyond Casseroles: 505 Ways to Encourage a Chronically Ill Friend, the host will say, “Where can people find that on your web site, Lisa?” and I say, “” and the host says, “Oh! Wow! Great!”

(Remember the other golden rule to always make other people’s lives easier! That’s a few phone calls the radio station won’t have to take because people driving around will actually remember the URL. If it had been they would not have remembered that and I would have felt pretty silly giving that URL.)

But what happens when your web sites start to multiply and you don’t know exactly where to send people? That’s where LinkTiles can come in handy. Check it out and see if it’s for you. So far, I’ve not used it extensively, like putting it in my email signatures and all of that. But today’s exposure alone being featured in the Concentration Game was worth the 15 minutes it took for me to set up the page.


Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

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