Make Life Easier Tip: Learning Internet Marketing Terms

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cordless mouse Make Life Easier Tip: Learning Internet Marketing TermsWhile you are wandering around the internet participating in social networking groups, reading about ideas for marketing on the internet and discussing marketing opportunities with other groups of authors, you may hear a lot of terms that you aren’t familiar with. Don’t despair.

Most authors who are just becoming familiar with the internet gradually learn the terms and acronyms as they are necessary to their work.

You’ll never be able to keep up with everything, but knowing a few basics will help you market your book better. You may even be able to help a few fellow author friends when they are saying, “What on earth is a blog and why do I want one?”

Plus, you may be aware of many icons (little tiny pictures) on the Internet, but not know what they are called. So how you can you figure out how to make one, if you don’t even know what it’s called? For example, if you are on a WordPress blog that is hosted by WordPress if you look in the URL address bar you will see a little “W” with a circle around it. This is the “favicon” of WordPress and you can make your own. (See favicon.com to make one for your own web site!)

Here are some other terms you may want to become familiar with. If you click on it, you’ll be taken to the web site.

For example, here are a few acronyms:

  • AJ – Ask Jeeves
  • AOL – America Online
  • ASP – Application Service Provider
  • AV – AltaVista
  • B2B – Business to Business
  • B2C – Business to Consumer
  • CPA – Cost Per Action
  • CPC – Cost Per Click
  • CPS – Cost Per Sale
  • CTR – Click-Through Rate

Find all kinds of definitions here: http://www.marketingterms.com

Internet Marketing Dictionary: http://www.marketingterms.com/dictionary/

 Make Life Easier Tip: Learning Internet Marketing Terms

Post Your Book For Free!

Think there is no such thing as a free book listing? Think again! For absolutely no fee of any kind self-publishers may display their book’s cover, a blurb and a link to their own website.

Mark Landsberg, founder of http://www.selfpublishersplace.com , says, “Book lovers deal directly with authors cutting out the expensive middlemen. We have a unique sales plan and work tirelessly to help authors promote their books. Our international forum is open to all. Whether you are a writer or a reader please check out our new site and let us know what you think. We value your input.”

Go list your book!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Post Your Book For Free!

Finding Museums That Would Sell Your Book

300px Polynesian Cultural Centre Canoe Ride Finding Museums That Would Sell Your Book

What museums have gift shops where your book would sell well? There are museums on nearly every topic you can think of. To find some odd and interesting museums visit MuseumLink’s Museum of Museums at U.S. Museums by State or the newly started Canadian Museums.”

They also have links to “Virtual Museums” online. To find others do a Google search on “the museum of” and your topic. Although what you are searching for may not come up in the results, it may spur some fresh ideas. Some of the more interesting museums include:

  • The Toaster Museum – A site devoted to the bread toaster.
  • Toilet Museum – Celebrity bathrooms and more
  • Museum of Hoaxes – A good site with great links about hoaxes
  • Museum of Pocket Calculating Devices
  • The Museum of the American Cocktail

As for the museum gift shops, check out the Museum Store Association at http://www.museumdistrict.com. If what you’re publishing is perfect for museum shops, you may want to join this association so you can get and use its directory of members. Cost is about $275 to be an Exhibitor Affiliate.

Also, try Event Network: Cultural Attraction Retail, www.eventnetwork.com a company based in San Diego which runs about forty-five museums and other cultural attractions such as the Polynesian Cultural Center in Hawaii.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Finding Museums That Would Sell Your Book by John Kremer.

Joel and Lisa Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Finding Museums That Would Sell Your Book

Donating Books – Charities a Great Option!

300px SteacieLibrary Donating Books   Charities a Great Option!

The end of the year is coming. If you’re looking to move some of those books out of your bedroom office, or just want to spread some holiday cheer, donating some books to charities is a wonderful option.

You can also offer them at a discount to charities all year round, by asking your current readers to help cover some of the wholesale costs of the book itself.

Offer additional copies of your book to a local charity at a discounted price

For example, in the back of Mosaic Moments: Devotionals for the Chronically Ill by Lisa Copen people can send in a check for 50% off the $12 price of the book and asked that a copy of the book be sent to a charitable organization of their choice, such as a
nursing home, prison library, or doctor’s office. Where would your book make
inspirational reading?

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Donating Books   Charities a Great Option! by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Donating Books   Charities a Great Option!

Book Signing Tip – Stand up!

Sit as little as possible at your book signing. It’s funny that after we go to all this work writing a book, promoting it and then we think a book event is a good time to sit down and rest. You can rest later!

Walk around and talk with people. Stack up your books on a pile on the table so that you can sign the top one comfortably. Then you will save your nekc while talking to people one-on-one too!

Smile and offer them something they can’t turn down… like a flyer with an excerpt of your book on it… as well as a piece of chocolate taped to the corner! Who could resist that?

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Book Signing Tip   Stand up! by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

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