A Refreshing Time-Lapse Video of a Bookstore Being Built!

build-a-bookstore

build a bookstore 300x215 A Refreshing Time Lapse Video of a Bookstore Being Built!

If sales of e-books is getting you down, take 1 minute and 17 seconds to say, “Yes, now that’s what I love to see!” Half Price Books  opened their 113th store last Thursday, and as a way to say thanks to their customers (that they are opening stores, not closing them) they put together this fun video demonstrating all the hard work that goes on behind the scenes to open a new bookstore.

 A Refreshing Time Lapse Video of a Bookstore Being Built!

How to Write an Effective Book Review

Have you ever asked someone to write a review for you and then you read it and realized they didn’t know exactly what you had in mind? There are various kinds of book reviews: those from a professional, those from an average reader, the short “snippet” that gives it a thumbs up or down with a brief explanation, or the review that goes into great depth of the book content and why it was liked or not liked. just spend a few minutes at Amazon to see all the varieties. And it’s interesting to look at the button that says, “x number of people found this review HELPFUL” because not all reviews are actually helpful.

Here is an article that reminds us of some of the key elements to book reviews.

_______________________________

By Redmond Kaniel

The Internet has changed publishing, making it possible for more people to write published book reviews for the large audience of web surfers looking for perspective before they purchase a book. With more visibility for book reviewers comes the opportunity for them to make money doing what they love to do. Even seasoned book reviewers can always improve their skills. Here are some basic tips for writing a good book review, whether for print or for the Internet. There is no perfect format for writing book reviews, but there are some tried and true methods you can use to structure your work with quality. You want people to read your review and you want to make money at your craft, so whether you review romances, self-help books or classic literature, here are some guidelines.

Before you even start reading the book you are reviewing, ask yourself some basic questions. Consider the type of audience you are appealing to. What will the potential reader think of the book title and what does the title suggest? Be sure to scan the preface or introduction to get a general feel for the book. Sometimes the introduction and the book might not seem to connect or maybe the introduction illuminates the meaning of the book. Use the Table of Contents as an overall map of the book, to help you focus on key developments.

While you read the book, consider certain things. What is the genre of the book? How do you experience the author’s point of view? Is the style and language formal or informal? What concepts or ideas are either developed or left out. Is the book stronger for leaving out or including certain points? Consider footnotes and accuracy of information. What did the book accomplish? Does it compare to other books like it?

Don’t forget, people reading your book review are not curled up with the Sunday Times. They are on the internet. Grab the reader’s attention from the start. Provide information which you might appreciate reading. You do not have to necessarily summarize the plot. Sometimes that ruins it for the reader. You also do not have to state whether you recommend the book or not. Think about what is most useful for the reader. When ending your review, summarize rather than introduce more new topics.

The more you work to refine your book reviewing skills, the more money you can make. The Internet provides a viable venue for people who love books and love writing about them. Book reviewing is an art, which takes time to refine, but the most basic tips will have you writing reviews worth raving about.

About the Author:
Redmond Kaniel is an authority on writing book summaries, working with Shvoong Summaries and Short Reviews. To make money online review information is at Shvoong.

 How to Write an Effective Book Review

Snaz Up Your Book Display

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer.

We’ve all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my favorite companies I use is Beemak Plastics, Inc. at www.bemake.com  .I don’t make any money from telling you their name, I just like them. As you look through their web site or flip through the paper catalog, it wil start the brainstorming process.

What would you like to announce to anyone who is glancing at your book?

  • Maybe a favorite quote?
  • A special on the sale price?
  • You are a local author?
  • A percentage of the sales goes to support a charity?
  • A suggestion of people who your book would be a great gift idea?
  • What about a flyer with a tips sheet on the topic of your book?
  • Maybe your book on CD?
  • Or even a box where people can drop their business cards to win a free prize?

Appearance can make all the difference, so don’t forget to take the time to think beyond the book itself so you can present it in the best way possible. And nothing against your local supply store, but a plastic stand really doesn’t have to cost $8. With the money you will save ordering from a specialty store, you can buy book holders for all the shops in town who want to promote your book on their countertop!

——————————

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Snaz Up Your Book Display

5 Way Authors Sabotage Their Internet Sales

22130v7 max 450x450 5 Way Authors Sabotage Their Internet Sales
Image via CrunchBase

Despite all the work we put into marketing our books, little things count the most. Here are 5 ways I’ve seen many author sabotage their best efforts for online sales.

[1] They don’t take advantage of Amazon‘s programs. Amazon wants to make money off of you so they give you a lot of ideas to improve your sales. Tags, listmania, “So You” Guides, Author Connect Blogs, and much more all were developed to help you sell more books. And don’t forget to check back at least every few months to see what new things they’ve developes.

04 st whycanti item2c 5 Way Authors Sabotage Their Internet Sales[2] Poor cover art. Visuals count! I think every author should invest the $97 into Cover Action Pro. This software (which works with Photoshop) will create 3-d images of all your books (softcover, hardcover) CDs, DVDs in boxes, magazines and more. My sales have gone up considerably since using this software and it’s the only one I can find that makes the images in 300 dpi resolution, meaning you can use it in printed documents and (See an example to the right – this took about 30 seconds to make. I puchased Photoshop 7 off of Ebay for about $15 since I didn’t have it and it was required to run the software.)

[3] No “buy now” button. Make it EASY for people to find a button to actually purchase the book. Some of the most beautiful web sites lead you through three pages of more and more information about the book before you can finally locate a place to actually buy the book.

[4] No “sign up” box with a special offer. Even if you don’t have a newsletter authors should be collecting the emails and first names (and city/state is helpful too) of people who visit their web site so that you can send them information about your next book, signings you may be doing, publicity, etc. And don’t say, “To receive more information sign up here…” You need to offer them some little nugget for free. This could be a Top 10 list, a “special report” about 5 things not to do, a checklist, an essay, whatever you think would interest your readers.

[5] No links. Though you may not want to clog up your site with information other than your book, what list of links and resources would be helpful for your reader? Author web sites are not typically the kind of sites people bookmark. So make sure you have some kind of content that has to do with your book topic that is so worthwhile visitors won’t want to lose track of where it is at.

——————————

For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books 5 Way Authors Sabotage Their Internet Sales by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Way Authors Sabotage Their Internet Sales

How To Create A Book Marketing Plan (The Smart Way)

107326142 590ed83e22 m How To Create A Book Marketing Plan (The Smart Way)

Guest Article: How To Create A Book Marketing Plan (The Smart Way)

Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s).

Consider these six areas when developing your marketing plan.

  1. The Audience: Who did I write this book for? Make sure you narrow your focus and target specific groups. Try to network with networks instead of one-on-one.
  2. The Product: What kind of book is this? Check out your competition; see what the latest trends are with books similar to yours. One current trend is to sell your how-to book at the end of free how-to teleseminars.
  3. The Price: How will I price my book? Make sure you don’t price your book too high. Again research your competition (and/or your friends!) to find out what books like yours sell for. I’ve seen lots of POD (print on demand) books outrageously priced because of the high cost per book to the author. I can’t imagine they are selling many books when their competitors are selling similar books at half the price. Remember that printing larger quantities on your own allows you to achieve higher profits per book.
  4. The Packaging: How will I design and package my book? Packaging makes all the difference and is the most fun to plan! This is where I get creative and try to incorporate what I love most about the different books that I buy. Make your packaging passionate!
  5. The Promotion and Publicity: What promotional methods will I use to sell my book? This is another fun and creative area to plan. A few words of advice: Be unusual and different because this creates buzz and free publicity. Make sure to combine your unusual promotional techniques with steadfast long-term tactics too. I love to do seasonal off-the-wall stuff, yet I always have ads running consistently where I know my customers will see me.
  6. The Distribution: How will my customer purchase my book? You must have a website that features you and your book(s). Writers try to tell me all the time that they just don’t need a website. That maintaining it takes time away from their creativity. If you aren’t networking with networks (in this case the entire world) then you are working much harder than you have to. Of course you can distribute via traditional markets such as bookstores and gift stores, but what sounds more efficient to you? Don’t think of having a website as an option. Consider it a great way to connect with your customers and really have control over your marketing plan.

Sheri McConnell is the President of the National Association of Women Writers (http://www.NAWW.org). She helps women writers and entrepreneurs discover, create, and profit from their intellectual knowledge! Free reports for writers available with subscription to NAWW Weekly. Sheri lives in San Antonio, Texas with her husband Seth and their four children. Contact her at naww@onebox.com or her toll free number at 866-821-5829.


——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books How To Create A Book Marketing Plan (The Smart Way) by John Kremer.
Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 How To Create A Book Marketing Plan (The Smart Way)

Here we go! Blog #1

sale

sale Here we go! Blog #1

Yes… you CAN sell more books. I look forward to starting this blog in, encouraging authors or dreamers that marketing books can be:

[1] fun! (really, it can be, you’ll find out how)

[2] possible on a small budget (or if you’re like me… budget? what budget?)

If you took years off your life to get some words between the covers of a book, you want others to actually read it, right? We all love grandmothers, but we’d like our readership to move beyond immediate family. And no more using those boxes in your spare bedroom for guests to use as luggage racks! It’s time to open those boxes up and start getting busy!

I look forward to our time together and your input too!

Lisa

 Here we go! Blog #1

© 2017 You Can Sell More Books All Rights Reserved