A Refreshing Time-Lapse Video of a Bookstore Being Built!

build-a-bookstore

build a bookstore 300x215 A Refreshing Time Lapse Video of a Bookstore Being Built!

If sales of e-books is getting you down, take 1 minute and 17 seconds to say, “Yes, now that’s what I love to see!” Half Price Books  opened their 113th store last Thursday, and as a way to say thanks to their customers (that they are opening stores, not closing them) they put together this fun video demonstrating all the hard work that goes on behind the scenes to open a new bookstore.

 A Refreshing Time Lapse Video of a Bookstore Being Built!

Connect with Magazines to Become an Expert

magazines

magazines Connect with Magazines to Become an Expert
Magazines can be an excellent way to get your name out there in the public eye and be seen as an expert. If you are a reader of a magazine, you may realize that you quickly jump over the credentials of many experts when you are reading. But when the expert’s web site is given, or book name, as in Mary Smith, founder of “www.greatsite.info” , if the reader is interested they will make a note of it. Plus, writers and editors of other magazines read and study the magazines. If you are being quotes as an expert, it’s assumed that the other magazine has done their homework and that you really are a useful source!

I subscribed to about 30 magazines, everything from Woman’s Day to Christian Retailing, US News to Arthritis Today. I splurge about once a month and buy a People Magazine. I recently found very useful information about a person’s chronic illness in People when no other magazine I’d read (or even the Today Show) had mentioned. Since I am in the illness field, this was information I definitely wanted!

It may sound like a fortune to subscribe to all these magazines but I use some great services like Best Deal Magazines and others. Just Google “discount magazine subscriptions” for all kinds of magazine subscriptions that are $4-$6 per subscription–Often the cost of just one issue at your store.

I stack them up and then I go through this like a whirlwind with a big pen and scissors. I am looking for a variety of information, such as

  • Articles on topics I write on. What magazines are covering my topic that I should contact with a different slant?
  • Where could I offer good sidebar information?
  • What editor would I contact to let him or her know that I can be called to comment on certain topics?
  • What articles could I query them for?

Since I also have my own magazine, HopeKeepers, I am also looking for

  • Possible advertisers. Who is advertising where?
  • Writers or experts I should make a note of for my own publication
  • What’s “hot” and what’s “not”
  • News I may have missed on different topics

Lastly, one of the best tips I can give is to get out your book. Go through it chapter by chapter, thinking like a magazine editor and recognize what areas could make good excerpts for a magazine, or what quotes could be pulled from it. What parts of it would make a good sidebar to an article the magazine may want one of their writers to do? Grab a stack of your books, one for each magazine you are targeting and go through it and put post it’s on the pages that would be a good fit. What different slants can you give it?

For my book Beyond Casseroles: 505 Ways to Encourage a Chronically Ill Friend I can pick out all kinds of slants, such as

  • How to encourage a chronically ill mom. Dad.
  • How to encourage the kids in the family
  • What can your kids do to help a family?
  • How to encourage a chronically ill co-worker
  • How to help a friend for uner $10
  • How to help a friend in less than 20 minutes

And this post wouldn’t be complete without mentioning a great magazine resource, MrMagazine.com – check it out for lots of ideas!

 

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receives over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Connect with Magazines to Become an Expert

You Never Know Where Your Book May Sell

you-never-know-gas

you never know gas You Never Know Where Your Book May Sell

We just returned from a road trip and out in the middle of the desert we stopped at the one and only gas station. It was part food mart, part fast food joint and the only civilization for miles and miles. And right up front stood a kiosk for “Choice Books.”

I recognized most of the books; a couple of them by friends of mine; a few I’ve read and even recommended. I’ve even seen Choice Books kiosks in the past and have bought books off of them!

But what surprised even me was that:

(1) this “hole in the wall” carried Christian books;

(2) They had 2 full kiosks of books–one in English and one in Spanish

(3) There were books on surviving panic attacks, high blook sugar, and dealing with depression–all books reaching the same people I try to reach with books on illness.

Their web site states:

Choice Books sells over 5 million books annually. The organization purchases books from over 80 publishers and sells them from more than 9,000 displays in retail locations (i.e. supermarkets, mass merchandisers, airports, drug stores, travel centers, gift shops, etc.) scattered across the continental United States, Hawaii, and Puerto Rico.

Worth pursuing, huh?

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 You Never Know Where Your Book May Sell

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