Make Marketing Easier Tip #4 – Mashapedia

Mashpedia.com defines itself as a “web encyclopedia enhanced with cutting-edge functionalities and sophisticated features such as multimedia content, social media tools and real-time information.” Okay, so, deep breath. What in the world does that mean exactly?

If you are looking for a one-stop website to find out what people are saying about your topic in which you specialize, and/or write a book on, I strongly recommend this web site.

It is free to use and you can quickly glance at it to see what people are saying across the Internet about your topic. Mashpedia is unique in the way that it integrates different online services and applications which include blog posts, Wikipedia, YouTube, Twitter, Flickr, Google News, Books, and more. And the best part of all? It is all in one page with a simple to read interface providing live feeds (such as twitter).

Each time you visit the content will be different and you are able to see what kinds of articles, photos, and blog posts are feeding into the stream of content online and gaining attention. For example, you may see a trend with your particular topic if there are blog posts about it, new stories, videos, and tweets.

You can also see the value of having photos in Flickr with your images titled with specific keywords that describe not only their content but may also come up in the feed.

Stick a keyword into the search engine and see what you get. I randomly put in the word “popsicles” and received a ton of information including a lot of fun photos, a book recommendation called “Always Have Popsicles: The Handbook to Help You Be the Best Grandparent…” by Rebecca Harvin, and an article “‘Popsicle Pastor’ returns home.” It’s no surprise that there are many people actually treating about eating or making popsicles and there are tons of videos on how to make an effective great tasting popsicle.

You can also see on the right-hand side of the articles that are most popular on this topic that has been “Dugg” repeatedly. What would it take for you to have an article here? What topic within your topic could gain the attention of these folks who are actively discussing it online already? Things to ask yourself…

In just a glance you can see who is tweeting about your topic, what books are highly recommended on your topic, who is making videos about your topic, and new stories and more.

 Make Marketing Easier Tip #4   Mashapedia

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