While you are wandering around the internet participating in social networking groups, reading about ideas for marketing on the internet and discussing marketing opportunities with other groups of authors, you may hear a lot of terms that you aren’t familiar with. Don’t despair.
Most authors who are just becoming familiar with the internet gradually learn the terms and acronyms as they are necessary to their work.
You’ll never be able to keep up with everything, but knowing a few basics will help you market your book better. You may even be able to help a few fellow author friends when they are saying, “What on earth is a blog and why do I want one?”
Plus, you may be aware of many icons (little tiny pictures) on the Internet, but not know what they are called. So how you can you figure out how to make one, if you don’t even know what it’s called? For example, if you are on a WordPress blog that is hosted by WordPress if you look in the URL address bar you will see a little “W” with a circle around it. This is the “favicon” of WordPress and you can make your own. (See favicon.com to make one for your own web site!)
Here are some other terms you may want to become familiar with. If you click on it, you’ll be taken to the web site.
For example, here are a few acronyms:
- AJ – Ask Jeeves
- AOL – America Online
- ASP – Application Service Provider
- AV – AltaVista
- B2B – Business to Business
- B2C – Business to Consumer
- CPA – Cost Per Action
- CPC – Cost Per Click
- CPS – Cost Per Sale
- CTR – Click-Through Rate
Find all kinds of definitions here: http://www.marketingterms.com
Internet Marketing Dictionary: http://www.marketingterms.com/dictionary/