Make Life Easier Tip: Learning Internet Marketing Terms

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cordless mouse Make Life Easier Tip: Learning Internet Marketing TermsWhile you are wandering around the internet participating in social networking groups, reading about ideas for marketing on the internet and discussing marketing opportunities with other groups of authors, you may hear a lot of terms that you aren’t familiar with. Don’t despair.

Most authors who are just becoming familiar with the internet gradually learn the terms and acronyms as they are necessary to their work.

You’ll never be able to keep up with everything, but knowing a few basics will help you market your book better. You may even be able to help a few fellow author friends when they are saying, “What on earth is a blog and why do I want one?”

Plus, you may be aware of many icons (little tiny pictures) on the Internet, but not know what they are called. So how you can you figure out how to make one, if you don’t even know what it’s called? For example, if you are on a WordPress blog that is hosted by WordPress if you look in the URL address bar you will see a little “W” with a circle around it. This is the “favicon” of WordPress and you can make your own. (See favicon.com to make one for your own web site!)

Here are some other terms you may want to become familiar with. If you click on it, you’ll be taken to the web site.

For example, here are a few acronyms:

  • AJ – Ask Jeeves
  • AOL – America Online
  • ASP – Application Service Provider
  • AV – AltaVista
  • B2B – Business to Business
  • B2C – Business to Consumer
  • CPA – Cost Per Action
  • CPC – Cost Per Click
  • CPS – Cost Per Sale
  • CTR – Click-Through Rate

Find all kinds of definitions here: http://www.marketingterms.com

Internet Marketing Dictionary: http://www.marketingterms.com/dictionary/

 Make Life Easier Tip: Learning Internet Marketing Terms

Building ECommerce Web Site – 3 Myths

 Building ECommerce Web Site   3 Myths

It’s good to know how to build your website before you tackle such a big job. Especially building eCommerce web site. If you plan to sell your products or service, don’t call your webmaster until you know these myths.

1. Building a professional website is easy.

You may think you can just buy a program or a book and it’s doable quickly. Maybe learning HTML is easy, but you’ll need to know a lot beyond that. For example, will you need a shopping cart functionality, and for interactive Web 2.0 you might need PHP, Javascript, ASP.net or other types of scripts. Building a website is deceptively complex and requires a variety of skill sets, from HTML savvy to good artistic taste.

You may want to think about hiring a web design professional. Building an ecommerce website from scratch is time consuming and expensive, because it takes countless hours of high level skills including your web copywriting and optimizing with low competition long tailed key words. You may want to first consider a web writing coach who knows key word optimization. Then, contact a web designer who knows web marketing such as article marketing, social networking, and optimization.

2. Making your website colorful, full of pictures is all important.

It’s far more important to plan your site first. Know the first, second and third most important thing you want to sell and then, write a low competition long tailed key word headline in each product or service sales letter.

Your landing page takes some pre-thought too. What can you give your potential clients to get them to your sales copy? Usually a free report or white paper will pull them if they need the skills.

3. The more products, the higher the income stream.

Remember, it takes time and many email promotions to keep leads coming to your sales funnel. Create only the products you have time to market. We figured out my three best sellers and concentrate on those. Opt-in lists to collect leads for skills categories of book writing and publishing, free article marketing, and Website marketing with great optimized copy. If building eCommerce website, decide what makes you the most money, and what you enjoy doing for your service. It’s always best to have a niche. Go with just the few tailored offerings that brand you.

Remember you want your company to stand out from the crowd, so determine your niche and stick with it. Make your web site reflect you and your solutions to help your targeted audience.

Judy Cullins helps businesses create and sell more products and services and raise your traffic Get more information at Judy Cullins’ web site .
Reprinted with permission from ezinearticles.com


 Building ECommerce Web Site   3 Myths

Make Life Easier Tips Coming Soon

3328074451 29cdf54924 m Make Life Easier Tips Coming Soon

I am soon going to be doing a workshop at a Christian women’s writers conference on internet marketing and I asked them to email me what their biggest priorities would be to learn since we’ll just have less than an hour and I think I could talk for 6.

I hope to connect with what a good variety of writers are wondering about internet marketing.

All of these women have been published, many of them multiple times. And a good portion of them are over 50 years old and quite established in understanding internet marketing and the power of social networking.

The way I see it one of the biggest struggles is figuring out if we should be marketing ourselves at 11 PM one more time on Facebook by commenting on a few posts, or if it’d be better to go climb into bed and read a little (we owe at least 6 people reviews!) Or. . . should we go to bed and actually SLEEP. . . and maybe even be able to write the next day!

Hence, I’ve confessed my struggle at the moment.

My answer… write one more thing.

So watch for the tips and feel free to send me your own. They can be 100-350 words or so and be sure to include your own bio/resource box at the end!

 Make Life Easier Tips Coming Soon

More Marketing Resources

300px LG L194WT SF LCD monitor More Marketing Resources

In the world of all these social networks I can hardly keep up with what is the best information to share and what is not worth your time.

But I have found Tony Eldridge’s web site Marketing for Authors to be very helpful and I am sure you will find lots of tips here.

One post in particular that has some great resources is Marketing Tips Around The Net

Here we go with another quick trip around the net with some great marketing tips from others who know their stuff. Bookmark ‘em, file ‘em, or just come back here often to look ‘em up when you need them. And if you leave a comment, tell them that your friend Tony Eldridge over at Marketing Tips For Authors sent you by to say “Hey.”   >read more

Lisa

 More Marketing Resources

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