Looking for Deals on Internet Marketing Software, Tips & More?

128px Feed icon.svg Looking for Deals on Internet Marketing Software, Tips & More?

I would never tell you about something that I haven’t personally tried without telling you I’ve not tried it. Well, I’ve used DealDotCom.com and they are the real thing! You will find a deal of all kinds of software at this site, but every deal lasts just 24 hours and then it’s gone.

Software that will help you with good ebook covers, blog promotional tips, SEO ideas, article marketing and much more! You never know what you will find and these guys that run this have a great sense of humor that will make you actually want to read the description!

I’ve purchased a few different softwares and they’ve been great! One package had more technology info than I wanted to deal wtih and I asked for a refund. It was issued promptly!

So click here to find out morre and check out today’s deals. And yes… it’ is an affiliate link. A few little affiliate links like this help me keep this site going, so I hope you won’t mind.

There have been a number of software packages I have purchased in the past and then they’ve shown up on Dealdotcom.com for about half the price. Ooooo. Hate it when that happens. But that also shows me they are getting people with quality products to participate and that increases my trust of their other products.

You can read more about products they’ve had in the past… and you’ll be wishing you were a member last week!

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Looking for Deals on Internet Marketing Software, Tips & More? by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Looking for Deals on Internet Marketing Software, Tips & More?

5 Way Authors Sabotage Their Internet Sales

22130v7 max 450x450 5 Way Authors Sabotage Their Internet Sales
Image via CrunchBase

Despite all the work we put into marketing our books, little things count the most. Here are 5 ways I’ve seen many author sabotage their best efforts for online sales.

[1] They don’t take advantage of Amazon‘s programs. Amazon wants to make money off of you so they give you a lot of ideas to improve your sales. Tags, listmania, “So You” Guides, Author Connect Blogs, and much more all were developed to help you sell more books. And don’t forget to check back at least every few months to see what new things they’ve developes.

04 st whycanti item2c 5 Way Authors Sabotage Their Internet Sales[2] Poor cover art. Visuals count! I think every author should invest the $97 into Cover Action Pro. This software (which works with Photoshop) will create 3-d images of all your books (softcover, hardcover) CDs, DVDs in boxes, magazines and more. My sales have gone up considerably since using this software and it’s the only one I can find that makes the images in 300 dpi resolution, meaning you can use it in printed documents and (See an example to the right – this took about 30 seconds to make. I puchased Photoshop 7 off of Ebay for about $15 since I didn’t have it and it was required to run the software.)

[3] No “buy now” button. Make it EASY for people to find a button to actually purchase the book. Some of the most beautiful web sites lead you through three pages of more and more information about the book before you can finally locate a place to actually buy the book.

[4] No “sign up” box with a special offer. Even if you don’t have a newsletter authors should be collecting the emails and first names (and city/state is helpful too) of people who visit their web site so that you can send them information about your next book, signings you may be doing, publicity, etc. And don’t say, “To receive more information sign up here…” You need to offer them some little nugget for free. This could be a Top 10 list, a “special report” about 5 things not to do, a checklist, an essay, whatever you think would interest your readers.

[5] No links. Though you may not want to clog up your site with information other than your book, what list of links and resources would be helpful for your reader? Author web sites are not typically the kind of sites people bookmark. So make sure you have some kind of content that has to do with your book topic that is so worthwhile visitors won’t want to lose track of where it is at.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books 5 Way Authors Sabotage Their Internet Sales by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Way Authors Sabotage Their Internet Sales

National e-Book Conference In Portland, OR, March 6-9, 2008

Portland, OR (PRWEB) January 8, 2008 — Grab your umbrella and favorite electronic reading device (a laptop or PDA will do) and head to the great Pacific Northwest for the 8th annual EPIC conference, “It’s Not Easy Being E,” in Portland, Oregon, March 6-9, 2008, at the Lloyd Center Doubletree Inn. This national conference addresses the emerging electronic publishing industry, and attracts publishers, writers and readers of this new medium.

Headlining the conference is luncheon keynote speaker is Michael Powell, owner of Powell’s Books, which lays claim to being the largest independent bookstore in the world. Powell’s is a noted retailer of e-books, as well as new and hard-to-find used books. The Portland conference will feature e-publisher panel discussions and workshops pertaining to publishing and promoting electronic books, new technologies, and genre and publisher-specific topics. There will be an EPPIE book awards ceremony, honoring excellence in electronic publishing, and opportunities for social and professional networking.

Fees for the three-day conference are $155 for EPIC members and $185 for non-members. A single day rate of $75 is also available. Registration will be open through February 10, 2008.

EPIC, the Electronically Published Internet Connection, is a professional organization for published and contracted e-book and print authors. Established in 1997, EPIC was one of the first advocates of electronic publishing, and has been a strong voice for the industry ever since. Its members write and publish in all literary and non-fiction genres.

For more information on the conference and how to register go to the EPIC website, www.epicauthors.com.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books National e Book Conference In Portland, OR, March 6 9, 2008 by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 National e Book Conference In Portland, OR, March 6 9, 2008

Update Your Author Profile at Good Reads

2677v1 max 450x450 Update Your Author Profile at Good Reads

Visit www.goodreads.com and update your author information. Do a search for your name and you will likely see a “blank” photo where your photo should be. Below it is a link to “email us if you are the author” and then they quickly set up an account for you to log in to. (They responded to my request in less than a couple of hours.) This web site seems to get their “feed” from Amazon. Good Reads describes itself as “A place where you can see what your friends are reading and vice versa. You can create ‘bookshelves’ to organize what you’ve read (or want to read). You can comment on each other’s reviews. And on this journey with your friends you can explore new territory, gather information, and expand your mind.”

This web site reminds me of a very small Amazon book site, with the ability to add reviews, see other people’s reviews, etc. An author can add articles, news, comments, book excerpts, reviews, etc. so it’s worth taking twenty minutes to set up all of the information on your book. I found this web site while doing a search on my own name and a topic I’d been writing articles on. Though their Alexa traffic ranking is just 12,803, if I found my own author profile on this web site without even looking for it, others will too and it’s important to always have your photo, contact information and additional reviews about your book wherever it can be found. See http://www.goodreads.com .

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Update Your Author Profile at Good Reads by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Update Your Author Profile at Good Reads

Study that Junk Mail for Direct Mail Ideas

300px Junk mail collection Study that Junk Mail for Direct Mail Ideas

Feeling overwhelmed with junk mail? As the new year begins your mailbox may be filling up with everything from weight loss offers to (ironically) pizza coupons; home improvement to “free” checks from all those credit cards.

Rather than dumping it all throw it all into a bin. Then pull that bin out at then end of the month and look at it from a marketing viewpoint. A few hours of reviewing it can give you a big jump in your competitors (other authors) direct mail efforts by making your promotional paperwork most effective.

What is it that made the company use this piece of mail? Why did they design it that way? What form of mailing is it? (A postcard, flyer, letter, etc.)  Study your junk mail. What can you learn from it? What caught your attention? What made you immediately want to toss it? How does the font impact you? What about the paper weight?

Start keeping any junk mail that comes in a folder that makes you want to respond to it. As you are designing your own mailings you can go back and have some ideas to brainstorm from. Plus, if you are taking ideas to a designer and a printer you will have some specific examples of what you ae looking for. Companies spend thousands of dollars of research in finding what mailings work for them best. Feel free to borrow their ideas and knowledge!
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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Study that Junk Mail for Direct Mail Ideas by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Study that Junk Mail for Direct Mail Ideas

Testimonials From "Real" People Count!

When collecting your testimonials or “blurbs” for your book make sure to not have all of them be from experts.  Yes, a well-known celebrity can add a bit of sparkle to your sales sheet.  For example, who wouldn’t want a quote about your new adoption scrapbook album from Angelina Jolie?

Testimonials from experts and celebrities catch the attention of both media like radio producers as well as your audience of potential readers. They will think, “Wow! That’s nice that she was able to get a recommendation from her. That took some effort. Must be a decent book.”

And it will add credibility that the book isn’t a real flop.

But in my opinion, it’s the average reader who will influence a person to buy the book.

Which blurb would make you want a book?

One by Stephen King that says…

“Intriguing. Excellent read.”

Or a testimonial from Suzy that says…

“Your book completely turned my life upside down—or should I say, ‘right side up?’ I’ve made so many changes in both my actions and my attitudes and it’s improved my health, my relationships—everything! Thank you for helping me get my life back!”

Stephen King’s remark is nice, but it doesn’t make me think I need this book. Suzy’s review makes me think “I need this book so I can get my life back too!”

Don’t cover your books front and back covers with just vague endorsements from celebrities. Be sure to add at least one “real person’s” testimonial that will make the shopper think, “This person sounds just like me and if this book helped her (or entertained her) it will help me too.”

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Testimonials From "Real" People Count! by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Testimonials From "Real" People Count!

"Swap" Your Book

Sign up for a book swap web site and give your books away in return for book credits. Many of these web sites have a listing of “most recently added” so even if you are not a well-known author, you may just find some extra readers. I use www.paperbackswap.comOther authors have said that they purchase books at a low cost that are a similar style to their own. When someone “buys” it, the author also includes a copy of her book for free. When people receive the books they have the option to write you a note. You may want to mention that you’d appreciate any review they can offer, especially on Amazon.com.
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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books "Swap" Your Book by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 "Swap" Your Book

Jumping on Hot Topics to Promote Your Book

staying aware of what’s hot!

One of the best ways to keep your book and name in the public eye is to jump on “the bandwagon” any time someone or some issue is in the spotlight. Most authors have heard of the “platform” they should build and how “becoming an expert” is one of the steps.

As an author, following up on current events, especially those misfortunes of others, it can seem a little bit like we are ambulance chasers, always following the ill-circumstances for our own gain. But remember all of those people you see on CNN, FOX News and Entertainment Tonight, however, that all have their title posted on the botton of the screen? For example, the woman who has a matchmaking-dot-com business has her title as ”Relationship Expert.”

These are the people who did make the phone calls, put out relevant press releases, FAX the reporters their information and availability to comment on the hot topic of which they are an “expert.” So, if your book is worthy, (which you better think it is!) why not join them?

Stacey J. Miller, book marketing expert–who really is an expert in my book–says…

Do book publicists wish bad luck on celebrities? No, we don’t. Do book publicists check out pop culture, and stay on top of “what’s hot” in the news so we can figure out how to position you as an expert on the issues all media consumers are talking about? You bet we do.

So if you missed book promotion opportunities in 2007, keep in mind that — in 2008 — part of your job as an author or publisher is to keep an eye on pop culture, and figure out how your messages tie into the news. Book publicists certainly don’t hope that celebrities will overdose, lose custody of their kids, offend their fans, or otherwise make headlines for all the wrong reasons. But book publicists don’t have to wish for these things to happen. They do happen, over and over and over again. Next year, stay on top of those happenings, and you’ll come out ahead in the book promotion game. http://www.bookpr.com/bookpromotionblog/
Stacey J. Miller, Dec 12, 2007

Great advice for the new year!

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Jumping on Hot Topics to Promote Your Book by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Jumping on Hot Topics to Promote Your Book

Book Marketing with Bloggers

A great way to get some exposure and “talk” about your book is to identify bloggers who would be passionate about it. I have done this quite a bit for Beyond Casseroles: 505 Ways to Encourage Your Chronically Ill Friends. This is pocket-size, 94-page book, so the expense of giving them the actual book wasn’t a significant investment. If you’re limited in how many books you can afford to give away, you can send it to them as a document.

Note: As a blogger and editor, however, I can tell you I get about a dozen books a week to review. Those that are actual books that I can take with me to McDonald’s playground or to a waiting room always receive priority. I know I can print out the others, but how many people are going to use up their ink on printing out 250 pages? If you do send an electronic copy, be sure to add some kind of incentive to read it, such as a free gift or mention of the review and the link to their web site to your entire newsletter list of subscribers.

  1. I found bloggers who would be most interested by reviewing the topics that come through from bloggers in my Google Alerts each day.
  2. I searched technorati.com and the individual blogging directories
  3. I did a search on my name and organization to see who had already blogged about us or one of our events.
  4. I posted on  my “bulletin board” at MySpace for people who were interested in a free copy to contact me.
  5. I invited everyone to let anyone else know who may be interested in blogging about it or reviewing it, such as columnists, or especially editors of newsletters and magazines.

Lastly, I did this big pitch to bloggers right before National Invisible Chronic Illness Awareness Week, which we sponsor. The fact that there was an event gave the blogger some motivation to finish the review early or at least mention the book while posting about the event.

Remember not to do a strong “pitch” asking for a book review. Rather tell the blogger, based on their topics and style, you thought they may be interested in your book. You can also offer to email them 10-20 pages so they can see if they want to request the book.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Book Marketing with Bloggers by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Book Marketing with Bloggers

How To Create A Book Marketing Plan (The Smart Way)

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Guest Article: How To Create A Book Marketing Plan (The Smart Way)

Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s).

Consider these six areas when developing your marketing plan.

  1. The Audience: Who did I write this book for? Make sure you narrow your focus and target specific groups. Try to network with networks instead of one-on-one.
  2. The Product: What kind of book is this? Check out your competition; see what the latest trends are with books similar to yours. One current trend is to sell your how-to book at the end of free how-to teleseminars.
  3. The Price: How will I price my book? Make sure you don’t price your book too high. Again research your competition (and/or your friends!) to find out what books like yours sell for. I’ve seen lots of POD (print on demand) books outrageously priced because of the high cost per book to the author. I can’t imagine they are selling many books when their competitors are selling similar books at half the price. Remember that printing larger quantities on your own allows you to achieve higher profits per book.
  4. The Packaging: How will I design and package my book? Packaging makes all the difference and is the most fun to plan! This is where I get creative and try to incorporate what I love most about the different books that I buy. Make your packaging passionate!
  5. The Promotion and Publicity: What promotional methods will I use to sell my book? This is another fun and creative area to plan. A few words of advice: Be unusual and different because this creates buzz and free publicity. Make sure to combine your unusual promotional techniques with steadfast long-term tactics too. I love to do seasonal off-the-wall stuff, yet I always have ads running consistently where I know my customers will see me.
  6. The Distribution: How will my customer purchase my book? You must have a website that features you and your book(s). Writers try to tell me all the time that they just don’t need a website. That maintaining it takes time away from their creativity. If you aren’t networking with networks (in this case the entire world) then you are working much harder than you have to. Of course you can distribute via traditional markets such as bookstores and gift stores, but what sounds more efficient to you? Don’t think of having a website as an option. Consider it a great way to connect with your customers and really have control over your marketing plan.

Sheri McConnell is the President of the National Association of Women Writers (http://www.NAWW.org). She helps women writers and entrepreneurs discover, create, and profit from their intellectual knowledge! Free reports for writers available with subscription to NAWW Weekly. Sheri lives in San Antonio, Texas with her husband Seth and their four children. Contact her at naww@onebox.com or her toll free number at 866-821-5829.


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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books How To Create A Book Marketing Plan (The Smart Way) by John Kremer.
Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 How To Create A Book Marketing Plan (The Smart Way)

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