Post Your Book For Free!

Think there is no such thing as a free book listing? Think again! For absolutely no fee of any kind self-publishers may display their book’s cover, a blurb and a link to their own website.

Mark Landsberg, founder of http://www.selfpublishersplace.com , says, “Book lovers deal directly with authors cutting out the expensive middlemen. We have a unique sales plan and work tirelessly to help authors promote their books. Our international forum is open to all. Whether you are a writer or a reader please check out our new site and let us know what you think. We value your input.”

Go list your book!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Post Your Book For Free!

Get Listed as a Radio Guest in New Publication

Did you know there is a new glossy, 4-color magazine called Best Guest Digest? It was launched by Michael Carruthers, host of the syndicated radio show, Something You Should Know, in October 2007. It goes out to about 5,700 radio and TV hosts and producers.

If you mention Mike’s name, you are entitled to 25% off your first ad.

You can see the first issue online at www.bestguestdigest.com. Click on “Current Issue.”Approximate rates are: Full page $950; half page $575 and ¼ page $390. For a free media kit email mikec@bestguestdigest.com

You may also submit a pitch for a section called ”Guests At A Glance.” This is a free editorial listing. Space is limited but it’s worth a shot. See here for details. Send to: info@bestguestdigest.com.

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Get Listed as a Radio Guest in New Publication

Study that Junk Mail for Direct Mail Ideas

300px Junk mail collection Study that Junk Mail for Direct Mail Ideas

Feeling overwhelmed with junk mail? As the new year begins your mailbox may be filling up with everything from weight loss offers to (ironically) pizza coupons; home improvement to “free” checks from all those credit cards.

Rather than dumping it all throw it all into a bin. Then pull that bin out at then end of the month and look at it from a marketing viewpoint. A few hours of reviewing it can give you a big jump in your competitors (other authors) direct mail efforts by making your promotional paperwork most effective.

What is it that made the company use this piece of mail? Why did they design it that way? What form of mailing is it? (A postcard, flyer, letter, etc.)  Study your junk mail. What can you learn from it? What caught your attention? What made you immediately want to toss it? How does the font impact you? What about the paper weight?

Start keeping any junk mail that comes in a folder that makes you want to respond to it. As you are designing your own mailings you can go back and have some ideas to brainstorm from. Plus, if you are taking ideas to a designer and a printer you will have some specific examples of what you ae looking for. Companies spend thousands of dollars of research in finding what mailings work for them best. Feel free to borrow their ideas and knowledge!
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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Study that Junk Mail for Direct Mail Ideas by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Study that Junk Mail for Direct Mail Ideas

Jumping on Hot Topics to Promote Your Book

staying aware of what’s hot!

One of the best ways to keep your book and name in the public eye is to jump on “the bandwagon” any time someone or some issue is in the spotlight. Most authors have heard of the “platform” they should build and how “becoming an expert” is one of the steps.

As an author, following up on current events, especially those misfortunes of others, it can seem a little bit like we are ambulance chasers, always following the ill-circumstances for our own gain. But remember all of those people you see on CNN, FOX News and Entertainment Tonight, however, that all have their title posted on the botton of the screen? For example, the woman who has a matchmaking-dot-com business has her title as ”Relationship Expert.”

These are the people who did make the phone calls, put out relevant press releases, FAX the reporters their information and availability to comment on the hot topic of which they are an “expert.” So, if your book is worthy, (which you better think it is!) why not join them?

Stacey J. Miller, book marketing expert–who really is an expert in my book–says…

Do book publicists wish bad luck on celebrities? No, we don’t. Do book publicists check out pop culture, and stay on top of “what’s hot” in the news so we can figure out how to position you as an expert on the issues all media consumers are talking about? You bet we do.

So if you missed book promotion opportunities in 2007, keep in mind that — in 2008 — part of your job as an author or publisher is to keep an eye on pop culture, and figure out how your messages tie into the news. Book publicists certainly don’t hope that celebrities will overdose, lose custody of their kids, offend their fans, or otherwise make headlines for all the wrong reasons. But book publicists don’t have to wish for these things to happen. They do happen, over and over and over again. Next year, stay on top of those happenings, and you’ll come out ahead in the book promotion game. http://www.bookpr.com/bookpromotionblog/
Stacey J. Miller, Dec 12, 2007

Great advice for the new year!

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Jumping on Hot Topics to Promote Your Book by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Jumping on Hot Topics to Promote Your Book

Where Do Authors Fit In The Trends of Marketing and Publishing?

In a recent survey sponsored by the organizers of the 2007 Frankfurt Book Fair in October the industry was asked where the major areas of growth are for the industry in the coming years. They responded with the following:

  1. 44 percent of respondents identified the use of e-books
  2. 41 percent identified audiobooks, many of which are now available as downloads
  3. As the world becomes increasingly globalized, 27 percent of respondents saw books in translation (much of the business of the Frankfurt Book Fair) as a growth area.
  4. 27 percent identified educational publishing

You can view the entire survey on the Frankfurter BuchMesse site.

Tom Masters, of Future Perfect Publishing makes the following predictions. Although these are just personal opinions, as an author who is promoting his or her own books, each opinon should be taken into consideration and how it does or could impact you. I’ve highlighted some important facts authors should be aware of, in my opinion.

  • More publishing will not undermine the market for books.  To the contrary, it will expand it into new areas.  Though the market will continue to fragment into ever finer niches and sub-niches, we will find ever more efficient ways to aggregate the fragments.

>>>> I agree whole-heartedly! People are much more able to find exactly the kind of information they want quickly and then expand to broaden their vision and needs. In the past, one had to find the general subject and try to adapt it to your situation.

  • e-books will continue to in sales, but like audio books, will remain a small part of the overall publishing market.

>>>> Ebooks give people a different kind of information. I buy a lot of informational ebooks. Some are amazing and stuffed full of information that would have taken me years to compile if I even had the time. Some are a waste of money. But the average book-buyer is a different audience than the ebook buyer. As internet marketing increases and everyone tries to figure out how to get rich, ebook sales will continue to grow. Audio books likely will stay in the loop due to all our digital gadgets like ipods.

  • The printed book, far from being eclipsed by digital media, will become a type of digital media itself – think e-paper and conductive ink – and attain a new coolness factor.

>>>> I never had a desire for an iphone. But as someone who reads 2-3 books per week, I am trying to tell myself I want the new Amazon Kindle because it’s practical. Okay, I’ll admit it. I want to be the cool one too. One of the first authors to show it to my friends and say, “See how easy this is? You can carry 300 books at once!” (Like they’d ever want 300 books.)

I think the sales of Amazon’s Kindle (and their “out of stock status” despite the $399 price factor) backs this up! I know I want one. And after seeing Sony’s version at Borders today and realizing how amazing the non-glare screen is, I’m sold! I just need to budget for it now.

  • The hand-wringing over literacy will turn out to be misguided, much as each generation’s hand-wringing over evolving language usage patterns of younger generations.

>>>>They say text messaging actually helps kids spell better. I haven’t figured out this methodology yet, but was it a 16-year-old who did the research? We’ll see…

  • Authors will become more important than publishers and the various elements of the traditional book marketing machine.  Savvy authors will use the Internet both as a vehicle to build an audience while they develop their work, and  as a tool to generate low cost, but highly effective market buzz and book sales.

>>>> Did you see that key word there? SAVVY authors… that’s what it’s all about, friends. There are millions of authors, but the savvy ones will sell books, the others will give them to grandma to pass out to her friends. That’s why blogs like this are so important–so we can all share and compare what works and what doesn’t. We want to make the Internet work for us, not the other way around.

  • During the next decade or two, we will see the end (or the substantial diminshing) of physical book distribution and the end of book returns.  In combination with better analytics for selecting and managing titles, this will make book publishing a highly profitable business.

>>>> Good news for all those authors who have boxes of books in their garages, closets, storage units.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Where Do Authors Fit In The Trends of Marketing and Publishing? by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Where Do Authors Fit In The Trends of Marketing and Publishing?

How To Create A Book Marketing Plan (The Smart Way)

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Guest Article: How To Create A Book Marketing Plan (The Smart Way)

Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s).

Consider these six areas when developing your marketing plan.

  1. The Audience: Who did I write this book for? Make sure you narrow your focus and target specific groups. Try to network with networks instead of one-on-one.
  2. The Product: What kind of book is this? Check out your competition; see what the latest trends are with books similar to yours. One current trend is to sell your how-to book at the end of free how-to teleseminars.
  3. The Price: How will I price my book? Make sure you don’t price your book too high. Again research your competition (and/or your friends!) to find out what books like yours sell for. I’ve seen lots of POD (print on demand) books outrageously priced because of the high cost per book to the author. I can’t imagine they are selling many books when their competitors are selling similar books at half the price. Remember that printing larger quantities on your own allows you to achieve higher profits per book.
  4. The Packaging: How will I design and package my book? Packaging makes all the difference and is the most fun to plan! This is where I get creative and try to incorporate what I love most about the different books that I buy. Make your packaging passionate!
  5. The Promotion and Publicity: What promotional methods will I use to sell my book? This is another fun and creative area to plan. A few words of advice: Be unusual and different because this creates buzz and free publicity. Make sure to combine your unusual promotional techniques with steadfast long-term tactics too. I love to do seasonal off-the-wall stuff, yet I always have ads running consistently where I know my customers will see me.
  6. The Distribution: How will my customer purchase my book? You must have a website that features you and your book(s). Writers try to tell me all the time that they just don’t need a website. That maintaining it takes time away from their creativity. If you aren’t networking with networks (in this case the entire world) then you are working much harder than you have to. Of course you can distribute via traditional markets such as bookstores and gift stores, but what sounds more efficient to you? Don’t think of having a website as an option. Consider it a great way to connect with your customers and really have control over your marketing plan.

Sheri McConnell is the President of the National Association of Women Writers (http://www.NAWW.org). She helps women writers and entrepreneurs discover, create, and profit from their intellectual knowledge! Free reports for writers available with subscription to NAWW Weekly. Sheri lives in San Antonio, Texas with her husband Seth and their four children. Contact her at naww@onebox.com or her toll free number at 866-821-5829.


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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books How To Create A Book Marketing Plan (The Smart Way) by John Kremer.
Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 How To Create A Book Marketing Plan (The Smart Way)

Announce Your Ebook

300px Laptop ebook Announce Your Ebook

Announce your ebook! If you’ve taken the time to write one, or have used an excerpt of your current book to make an ebook, now it the time to announce your ebook at ebookbroadcast.com.

They have a wealth of information for the ebook publisher, including a newsletter.

According to their web site, “eBookBroadcast.com features press releases
related to new ebooks, epublisher announcements, and handhelds news.” You
can submit your ebook release for free or try their priority service.

 Announce Your Ebook

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