Make Marketing Easier Tip #1 – Using My Word FF Plug In

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Firefox 3.5 logo Make Marketing Easier Tip #1   Using My Word FF Plug In

Remember to send your tips to be posted here! If we have 1 or 2 a week, we all may just be able to truly make life easier!

Tips #1

I think my first tips would be that I recommend Mozilla Firefox over Internet Explorer. Occasionally you may have a bug with something and then try IE and it works, but usually it’s the other way around. I made the switch about a year ago and life has been so much easier! Hardly any crashes, and when FF does crash, it doesn’t close down all of my programs.

But my true first tip is a plug in that is built to use in Firefox.

Go into firefox, and click Tools>Add Ons>Get Add Ons, then search for an application called MyWords.  (No space in MyWords).

This little application is FABULOUS and I use it dozens of time every day – literally!

Anything  you type in a browser you can save it to use in the future.

I have about 30 of these. They include:

  • Forms where I need to put a 5 sentence bio, a description of my book, etc. I have a few with different language, as well as shorter ones and longer ones.
  • Message I need to send over and over, like when I confirm people’s orders for my store or the order was not completed.
  • I even use it for code such as “target=”_blank”> when I am working in my blog with HTML.
  • I use it to store keywords, so when I post a blog on different topics I have pre-set keywords with one click.

Can you imagine how you could use this?

Any time you are on the internet and want to fill something in you just right click, scroll to “MyWords” and insert it.

Below is a screen shot.

mywords Make Marketing Easier Tip #1   Using My Word FF Plug In

The first time, you type what you want, right click and choose, “Add my words”

If you choose “organize” you can choose the order of where you want each thing to go.

I used to try to use back up signature files in my email for things I typed frequently, or text files on my desktop.

Now I use this application for things I used  to type over frequently and it’s much faster than having a file you have to open and cut and paste each time.

I hope this was helpful and will help you make marketing your book easier!

 Make Marketing Easier Tip #1   Using My Word FF Plug In

Don't Think Outside the Box?

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We hear it over and over: “think outside the box,” but what does it mean – and does it really work?

I was inspired to write this piece after reading a book called You, Inc.: The Art of Selling Yourself (by Harry Beckwith and Christine Clifford Beckwith/Business Plus). They address this in the book, but I’d like to take this a step further. First off, if the box you’re in works, well, it works for you. If it ain’t broke, don’t fix it, right? But here’s a twist. Don’t go outside the box, enhance it, add to it and infuse it with influences you wouldn’t normally have been exposed to.

Have you ever noticed that the minute you step outside of your “space,” like going on vacation or traveling a different way to work, that something pops? A creative solution emerges to a long-term problem, or you suddenly hit on a new story twist for your next book.

As authors, publishers, entrepreneurs, speakers, we are called upon to be creative. We want unique ideas to write about and unique messages to sell them. So we try and get creative and move out of our comfort zone. Now, while I’m all about moving out of your comfort zone, the out-of-the-box thinking that marketers love to tout isn’t really that effective or, for that matter, even possible.

If you’re struggling to be creative or to problem solve, you might want to take some time to add some new influences to your day. Sometimes if I need to flex my creative muscle I will try and find a correlation between something totally opposite what I am working on. Meaning I’ll try to find the common thread. It’s a fantastic exercise and again, it’ll help to stretch you and bring more influences into your box.

Do you remember the movie “Working Girl”? In it Melanie Griffith was trying to climb the corporate ladder but part of her never really fit in. She read all the wrong magazines, didn’t really dress the part, but in the end she came up with an idea that was the center story of the movie. A New York executive asked her where she came up with it and she said, “Reading W.” “W?” the exec questioned. “Yes,” Melanie’s character said, “you never know where the good ideas will come from.” And that’s my point exactly. You never know where and when inspiration will strike, but if you’re sticking to the same routine, it’ll be a lot tougher to find inspiration than if you shake up your day. Here are some ideas to help you get there. Consider one or all of them. You’ll be surprised what you learn!

1) Read a magazine you wouldn’t normally read: If you are in business and you read Business Week or Entrepreneur that’s great, but the likelihood of either of these magazines expanding your horizons is minimal. Why? Because they’re really telling you more of what you already know. I travel a good deal and whenever I’m in an airport I try and pick up a magazine I wouldn’t normally read. Try this, you’ll be surprised what you learn, and something outside of your normal scope of reading can trigger new ideas.

2) Watch a movie you would never normally watch: If you’re a western junkie, try watching a chick-flick or vice-versa. I know for you die-hard thriller watchers this might make your skin crawl, but trust me, a change of pace is always good to trigger the creative juices.

3) Listen to a different radio station: This is really fun, and even better, why not try listening to a station outside of your area? I grew up in Belgium and will sometimes listen to Belgian radio. I also love digging into the podcasts on NPR and other talk radio shows.

4) Go to a tractor pull instead of the opera: OK, maybe not exactly, but the idea here is to expose yourself to something new and again, try and find a creative way that it ties into your book or area of expertise. One year after watching the Tour de France I was inspired to write an article called, “Biking and Book Marketing: what the Tour de France can teach us about marketing our books.” Odd as it seems, this article got a lot of traction. We ran it in our newsletter and many bike-fan sites ran it too, no surprise because authors are everywhere.

5) Change your work surroundings: I’m not talking about moving offices, just try working somewhere else. Sometimes if I’m buried in minutia and struggling to be creative, I’ll pack up my netbook and go hang at my local Starbucks for an afternoon. Working on a plane does this for me, too, and knowing this, I save all my creative challenges for my next flight (fortunately, or unfortunately depending on how you look at it, I’ve been flying a lot these days). The point being, sometimes sitting at your same desk and same chair doesn’t do anything for your creativity; in fact, often it stagnates it. Just like standing water, every once in a while you have to drain your mind of the usual, input the unusual and see what happens.

The idea of “thinking outside the box” was coined by an advertising firm eons ago, and we’ve used it, and in many cases overused it. Yes, it means be creative, but as I pointed out earlier, if you’re doing well then clearly your box works for you. Instead of trying to move outside of it, try bringing new influences into it instead. You’ll not only find that your creativity is moving again, but the ideas, which before had seemed stuck behind a roadblock, are now more like free flowing traffic.

Where will your journey take you?

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

 Don't Think Outside the Box?

I Loved Promoting Authors Books During Invisible Illness WeeK

180x60 ihaveatalkshow I Loved Promoting Authors Books During Invisible Illness WeeK

At last Invisible Illness Week’s 20 Blog Talk Radio programs are completed. I was the host for 20 shows, 4 per day, featuring guests on topics about chronic illness. You may wonder how I dug up 20 topics?

The truth is I could have easily had 40. Topics ranged from going back to college when you have an illness, finding the right career within your limitations, blogging for a living when you are ill, conquering the daily challenges of illness when you are in your 20s or 30s. I’ve included the code here to some of our programs and if someone you know or love deals with illness there is sure to be some topics they can relate with.

The amazing thing was I got to play “host” for these radio programs. And it was refreshing to get to be on the “other side” of things and get to promote authors who I really believed in. I raved about Laurie Edward’s new book, Life Distrupted, and told people that I so liked Maureen Pratt’s book, Peace in the Storm that I always turned it face out. I even passed along that “secret” to our listeners that if they love a book and see it at the bookstore, just how much authors appreciate readers turning the books face side out. 

There were many others, but I hope those who had books sell the books. Over at Blog Talk Radio when you enter the program information you are allowed to feature up to 3 books (or any items) over at Amazon.com. There isn’t any compensation if you are part of the Amazon Affiliate program (a bit of a bummer) but it’s also nice for the authors to know you are doing it purely for the joy of supporting them and saying “Thank you for taking the time to be on my show.”

It also keeps the program description colorful and is easy for the listener to see you are providing easy access to a resource you believe in.

So for everyone involved out there who participated as a speaker, “Thank you for being a part of our show this week.” I hope you sell lots of books.

And a reminder, to those of you who decided not to be involved because you simply didn’t see the value in it, you missed out!

As authors we must remember that though some of these “little weeks” with “little programs” seem small and not worth the investment, your presence, involvement and support of such events can make a huge boost in your sales. Over at Invisible Illness Week we have a niche area of people looking for resources that pertain to help them cope better with their illness. Most of our shows had 50-100 live listeners, but in less than 12 hours, over 400 people had listened to the archived show.

Nearly everyone I’ve spoken with said the next week or two they will be listening to the rest of the programs. And with 20 speakers putting the code on their web page, people like me posting it around, etc. I will be curious to see how much those numbers will multiple within the next year when we do this again.

Programs featured on services such as Blog Talk Radio may seem like a small piece of the promotional pie, but the fact that an audience will listen to these programs, sometimes a few times, download them all onto their ipods (through an easy itunes feature); will email the audio links to friends, and will continue to share about them… well, I can’t think of anything better!

In some ways, it’s better promotion than being on a regular radio program where someone can’t order the book in one click, can’t listen to the program again so easily, and where dozens of people don’t archive the programs on their own web sites. People usually listen to radio programs while driving around in their car and even if they want to buy the book, think how difficult it is even for you! I know when I hear a book on the radio, I hope I have a napkin and working pen to scribble the info out on, I have to find that when I get home, log on to the computer, look up the book and then order it.

While people are listening to online programs they can literally make 1 or 2 clicks and have that book in their cart, or at least on their wish list so they don’t have to remember the title later (which I do all the time).

Take a second look at what annual events are available and what they are doing that you may wish to participate in. How you can help them out?  You may find your own self and sales blessed more than you can imagine.

Lisa

Why do I Need More Than One Web Site?

They call it “concentration” but it’s the addictive little game I play with my son where you turn 2 cards over and try to match. Check out the computer version over at LinkTiles where our button “You Can Sell More Books” was chosen as one of the Tiles today!

LinkTiles is a catchy little site where you are able to create a “tile” (a little square) that represents whatever you want to be promoting and then it links to ALL of your web sites. If you just have one site, you may soon have more. I would have laughed had I heard that a few years ago, but I have about 12 web sites hosted and about 5 other networks like Ning and MySpace.  This one is a blog, and it’s my entire site so far.

 Others are more extensive like Rest Ministries, which also has Rest Ministries Publishers, HopeKeepers Magazine, National Invisible Chronic Illness Awareness Week and soon-to-be Hope Endures Podcast. Each of these have their very own web site design and are individual sites.

Why so many? As you are marketing you will find that your niche area can be broken down into even smaller niche areas, and then you are able to target those keywords for that individual site, hence, more people will be able to find you on the world wide web.

You should also purchase the URL (the www.___________) for your book titles. If the name is already taken just use MyBooksNameBOOK.com. You may have noticed that movies often do this; when the URL is taken they just buy one and put “movie.com” at the end of it.

This gives you the chance to increase people being able to find the book (and you, the author, for those guest appearances!) but also is an easy way to give your web site on the radio. When I’ve done radio shows talking about my book, Beyond Casseroles: 505 Ways to Encourage a Chronically Ill Friend, the host will say, “Where can people find that on your web site, Lisa?” and I say, “Beyondcasseroles.com” and the host says, “Oh! Wow! Great!”

(Remember the other golden rule to always make other people’s lives easier! That’s a few phone calls the radio station won’t have to take because people driving around will actually remember the URL. If it had been www.restministries.org/comfortzone/item3.htm they would not have remembered that and I would have felt pretty silly giving that URL.)

But what happens when your web sites start to multiply and you don’t know exactly where to send people? That’s where LinkTiles can come in handy. Check it out and see if it’s for you. So far, I’ve not used it extensively, like putting it in my email signatures and all of that. But today’s exposure alone being featured in the Concentration Game was worth the 15 minutes it took for me to set up the page.

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

Check Out "Bottom Line" Publications

“Bottom Line” publications are a great place to submit your materials where appropriate.

See http://www.bottomlinesecrets.com for Bottom Line/Personal, Bottom Line/Health, Bottom Line/ Natural Healing,  Tax Hotline, and Bottom Line/Retirement. You can sign up for a free  weekly email newsletter to understand the tone of the business. You can also order three free issues of the actual paper newsletter and then cancel your subscription if you want.

I had my free brochure listed in Bottom Line Health about 1999. It was When a Friend Has a Chronic Illness, What to Say, How to Help. I received over 500 SASEs for this brochure and was able to add these people to my mailing list for future similar products.

Offering tips and freebies are one of the best ways to move into this market.

 Check Out "Bottom Line" Publications

Here we go! Blog #1

sale

sale Here we go! Blog #1

Yes… you CAN sell more books. I look forward to starting this blog in, encouraging authors or dreamers that marketing books can be:

[1] fun! (really, it can be, you’ll find out how)

[2] possible on a small budget (or if you’re like me… budget? what budget?)

If you took years off your life to get some words between the covers of a book, you want others to actually read it, right? We all love grandmothers, but we’d like our readership to move beyond immediate family. And no more using those boxes in your spare bedroom for guests to use as luggage racks! It’s time to open those boxes up and start getting busy!

I look forward to our time together and your input too!

Lisa

 Here we go! Blog #1

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