A Refreshing Time-Lapse Video of a Bookstore Being Built!

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build a bookstore 300x215 A Refreshing Time Lapse Video of a Bookstore Being Built!

If sales of e-books is getting you down, take 1 minute and 17 seconds to say, “Yes, now that’s what I love to see!” Half Price Books  opened their 113th store last Thursday, and as a way to say thanks to their customers (that they are opening stores, not closing them) they put together this fun video demonstrating all the hard work that goes on behind the scenes to open a new bookstore.

 A Refreshing Time Lapse Video of a Bookstore Being Built!

What Will Be the Lifespan of Your Book? Plan While You Are Writing It!

489343960 364daa0308 m What Will Be the Lifespan of Your Book? Plan While You Are Writing It!
Image by Billie Hara via Flickr

Is your book dated? As you are writing, ask yourself:

  • Is this a book I can sell forever?
  • Am I jumping on a trend and expect it to be over in 2-5 years (and that is okay)?
  • Is this a book that will be dated, but I can do revisions and continue to resell it?

The goal as an author, I believe, should be to aim for number 1 or 3 if possible.  I had actually planned to do a revised version of So You Want to Start a Chronic Illness Pain Ministry, but as I flipped through it and started planning, it turned into an entirely different book, How to Start a Chronic Illness Small Group Ministry. It went from 70 pages to over 300 and is much more thorough, based on my years of experience between the two books and the hundreds of emails I’d answered with people’s questions. It just made sense to write a new book, not revise the older one.

Is your material going to quickly be dated? If you are writing on the topic of using Facebook to market your business, realize that if you are going with a traditional publisher, by the time the book is published, it may be outdated. And the people who would typically be your best consumers will realize this. As they are doing an Amazon.com search for books on this topic, they will sort by “date published.”

You may also be eater to do a revised version in five or ten years, but write about topics where you are the expert and will always be referred to as such in that field.

One example is, the originally self-published, “What Color is Your Parachute?” Obviously, how one looks for a job has changed considerably since the book was originally written in 1978, but people are still looking for jobs! So author, Richard Nelson Bolles, recently put out a newly revised edition. (Visit Amazon here to see just how many revisions!)

If you decided to write something like “chick lit” that talks about watching American Idol and hanging out at Starbucks, it may appear very dated in just five years (Okay, Starbucks will always be around, but they’ll probably be much more than a coffee house in five years, right?) And with Simon Cowell leaving AI this week, well, that season of interest has long since passed by.

It’s a general consensus that you make more money with a good back-list title than you can be as a best-seller. A backlist book can sell for decades.  This is a good thing to consider while writing your book. Do you want or expect to rewrite it in a few years, and what is your publisher’s expectations?

 What Will Be the Lifespan of Your Book? Plan While You Are Writing It!

Does Your Time Spent Online Help Book Sales?

A recent Publishers Weekly article looked at the breakdown of bookselling and the influence an online campaign might have on sales.

Consider this:

Their research cites that online marketing is especially important to fiction titles. According to this study, 21% of book buyers said they learned of books they wanted to buy from online promotion. This vs. 13% who learned of these titles through other means (i.e. reviews, etc.).

Regarding the importance of an author’s platform: a whopping 28% of readers said they chose a book because of the author, while only 9% of readers bought because of subject. (Publishers Weekly, July 20, 2009)

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com


 Does Your Time Spent Online Help Book Sales?

Are Anthologies Worth My Time? And a Writing Opportunity

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images Are Anthologies Worth My Time? And a Writing Opportunity
I recently received notification of an opportunity for Christian authors to submit their stories (see below) to what will eventually be a series of 12 books! It is a great chance to have your story on prayer heard.

If you are an author, you may wonder why you would want to spend the time submitting to anthologies where you are just a contributor? I’ve been in a few (I’ve posted a couple of the covers) and have found it fun to be a part of the books!

In my book 50 Creative Sales Tips So You Can Sell More Books I explain the perks.

41s8jmja64l sl500 aa240  Are Anthologies Worth My Time? And a Writing Opportunity
Some of them are:

  • You are able to put the anthology book on your web site and list yourself as a contributor.
  • Anthologies are a great way to see how a book is formed and how the compilers work with the contributors to gain media attention. They will likely supply you with promotional and media materials, and you are able to do book signings, radio interviews, and many things you would do as if the book was your own.
  • You become a part of a very large community of peers with amazing resumes. Many of these people have been published hundreds of times. They write for magazines, know publishers, editors, publicists, and reporters and have a large network available for you to learn from. Since the evolution of social media networks like Facebook and Linked In, there’s never been a better time to “make friends” with people in the business and gain contacts with ease.
  • Compilers of anthologies often need and want the contributors to be involved. You may have the opportunity to do a virtual blog tour, book signings, and even appearances at major book industry shows. They will help you organize your efforts in contacting local newspapers, and basically offer anything they can to assist you in helping them market the book. All of this can help you build a worthy set of relationships your network of friends in the business and make it easier for you to get past media gatekeepers. If you call a reporter or staff writer and introduce yourself as a contributor to the newest Chicken Soup for the Soul book, you will be more likely to gain their interest than with your basic credentials.

Here is the writing opportunity I mentioned above! Best of wishes!

Dear Writer, I’d like to invite you to be part of an exciting new series that Guideposts is sponsoring: The Incredible Power of Prayer. You may have contributed to one or more of my story volumes in A Cup of Comfort, Life Savors, or Love is a Verb. Great! I’d love to hear from you whether you’re a previous associate or have not yet submitted anything to my projects.

Prayer is the heartbeat of the Christian life and is an amazing gift from God to us. A prayer in faith can spur God’s heart to “move mountains” on our behalf. The incredible power of prayer can accomplish miracles that go far beyond anything we humans can accomplish on our own.

Guideposts reaches millions of Americans with their upbeat message of God empowering us. And now, Guideposts is launching a series of 12 books on various aspects of prayer and how people from every walk of life have been transformed through God’s responses. These books will be mailed monthly as part of a book club promotion, and will be exclusive to this readership. I am now collecting submissions for the first three books in the series and would welcome as many stories as you wish to submit.

The first volume is Praying from the Heart and covers God answering our deeply felt prayers of great passion, sincerity, and trust. These prayers may be repentant, express deep gratitude, or describe desperate cries that lay bare a person’s deepest needs.

The second volume, The Healing Touch, deals with stories about prayers that lead to physical, spiritual, relational, or emotional healing. They may involve relationships that don’t resolve perfectly, but bring a closer relationship with God and a new sense of purpose and greater ability.

The third volume, Expecting Miracles, includes personal experience stories about audacious prayers with powerful answers. This is where the need is great and God responds extraordinarily.

The answers don’t need to be purely supernatural; God can work in mysterious ways using all kinds of means. Submissions can be up to 2000 words. Each story should have a creative title, an attention-grabbing lead, main body explaining a conflict or challenge, and a resolution. These need to be descriptive and compelling personal experience stories—not simply testimonies.

We prefer original stories but you may also submit previously published stories. The payment is $25 for stories under 1000 words, and $50 for longer stories. You may retain the rights to publish the stories in magazines and books with smaller distribution sources. We are accepting manuscripts from now until at least June 15 for the first three volumes. We’ll announce the finalists for the first volume around October 15.

Please include on each manuscript—not in headers or simply in the e-mail—your name, contact information (address, phone, e-mail, rights offered) and a bio of up to 30 words. Please attach to the e-mail rather than pasting text in the body. Please direct all inquiries and manuscript submissions to my colleague, Jeanette Littleton at IncrediblePrayers@earthlink.net.

And please feel free to let others know about this project. If this e-mail has been forwarded to you, and you can’t submit to this call, but would like to be notified about other editorial needs as they arise, please send us your e-mail address and we’ll add you to our notification list (we do not sell or distribute these e-mail addresses).

Blessings to you and yours,
Jim James Stuart Bell
Compiler, Guideposts Prayer series

 Are Anthologies Worth My Time? And a Writing Opportunity

I Love My Kindle

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kindle I Love My KindleAfter saving money little by little for over a year for Kindle: Amazon’s Wireless Reading Device I Love My Kindle (and wondering if I would ever get to that $350 mark) I was very surprised to get it as a birthday gift from my husband mid-September. I was scheduled to have wrist surgery a few days after my 40th birthday, so was even more thrilled that I would still be able to read easily with a cast on my arm. Due to an infection, the surgery was postponed, but I have read about 7 books and am in the middle of a few more.

My advice would be (1) If your book is not yet available for the Kindle, ask your publisher to do it. It’s a 3-minute step to request your book to be made available.

HOWEVER, that said, I’ve been trying numerous times in the last week to create an account to upload the books and Amazon says, “try back later.” After visiting multiple forums I see that many people have been having this problem and Amazon’s answer has been “just keep trying until it works.” I have better things to do right now than fill out a form over and over to be told they are having technical difficulties, so my faith in their customer support is lacking at the moment.

That said, the Kindle has been easy to use. With my rheumatoid arthritis and painful hands, it’s been a blessing physically. I’ve also loved having one book-size gadget to carry and it includes my bible (purchased for about $5 on Kindle), the 550-page fiction novel I am reading, and numerous non-fiction.

The ability to be able to highlight text, write notes near it and then export it all into a text file will make my writing and researching for my future books and articles so much easier. And I plan to get rid of some of the boxes of books I’ve saved for years and buy the Kindle version so I can use the search feature and scan all my books for a particular word.

I am still discovering all the functions of this handy gadget, but am pleased. The screen is easy to read (no glare) and I’ve found as I am getting tired, I just make the font larger!

The price of the KIndle may or may not make it worthwhile to you as a writer. But if you do a lot of reading and researching for your own books and find yourself highlighting text and then typing in your notes later, definately consider it!

Lisa

 I Love My Kindle

Connect with Magazines to Become an Expert

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magazines Connect with Magazines to Become an Expert
Magazines can be an excellent way to get your name out there in the public eye and be seen as an expert. If you are a reader of a magazine, you may realize that you quickly jump over the credentials of many experts when you are reading. But when the expert’s web site is given, or book name, as in Mary Smith, founder of “www.greatsite.info” , if the reader is interested they will make a note of it. Plus, writers and editors of other magazines read and study the magazines. If you are being quotes as an expert, it’s assumed that the other magazine has done their homework and that you really are a useful source!

I subscribed to about 30 magazines, everything from Woman’s Day to Christian Retailing, US News to Arthritis Today. I splurge about once a month and buy a People Magazine. I recently found very useful information about a person’s chronic illness in People when no other magazine I’d read (or even the Today Show) had mentioned. Since I am in the illness field, this was information I definitely wanted!

It may sound like a fortune to subscribe to all these magazines but I use some great services like Best Deal Magazines and others. Just Google “discount magazine subscriptions” for all kinds of magazine subscriptions that are $4-$6 per subscription–Often the cost of just one issue at your store.

I stack them up and then I go through this like a whirlwind with a big pen and scissors. I am looking for a variety of information, such as

  • Articles on topics I write on. What magazines are covering my topic that I should contact with a different slant?
  • Where could I offer good sidebar information?
  • What editor would I contact to let him or her know that I can be called to comment on certain topics?
  • What articles could I query them for?

Since I also have my own magazine, HopeKeepers, I am also looking for

  • Possible advertisers. Who is advertising where?
  • Writers or experts I should make a note of for my own publication
  • What’s “hot” and what’s “not”
  • News I may have missed on different topics

Lastly, one of the best tips I can give is to get out your book. Go through it chapter by chapter, thinking like a magazine editor and recognize what areas could make good excerpts for a magazine, or what quotes could be pulled from it. What parts of it would make a good sidebar to an article the magazine may want one of their writers to do? Grab a stack of your books, one for each magazine you are targeting and go through it and put post it’s on the pages that would be a good fit. What different slants can you give it?

For my book Beyond Casseroles: 505 Ways to Encourage a Chronically Ill Friend I can pick out all kinds of slants, such as

  • How to encourage a chronically ill mom. Dad.
  • How to encourage the kids in the family
  • What can your kids do to help a family?
  • How to encourage a chronically ill co-worker
  • How to help a friend for uner $10
  • How to help a friend in less than 20 minutes

And this post wouldn’t be complete without mentioning a great magazine resource, MrMagazine.com – check it out for lots of ideas!

 

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receives over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Connect with Magazines to Become an Expert

You Never Know Where Your Book May Sell

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you never know gas You Never Know Where Your Book May Sell

We just returned from a road trip and out in the middle of the desert we stopped at the one and only gas station. It was part food mart, part fast food joint and the only civilization for miles and miles. And right up front stood a kiosk for “Choice Books.”

I recognized most of the books; a couple of them by friends of mine; a few I’ve read and even recommended. I’ve even seen Choice Books kiosks in the past and have bought books off of them!

But what surprised even me was that:

(1) this “hole in the wall” carried Christian books;

(2) They had 2 full kiosks of books–one in English and one in Spanish

(3) There were books on surviving panic attacks, high blook sugar, and dealing with depression–all books reaching the same people I try to reach with books on illness.

Their web site states:

Choice Books sells over 5 million books annually. The organization purchases books from over 80 publishers and sells them from more than 9,000 displays in retail locations (i.e. supermarkets, mass merchandisers, airports, drug stores, travel centers, gift shops, etc.) scattered across the continental United States, Hawaii, and Puerto Rico.

Worth pursuing, huh?

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 You Never Know Where Your Book May Sell

Snaz Up Your Book Display

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer.

We’ve all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my favorite companies I use is Beemak Plastics, Inc. at www.bemake.com  .I don’t make any money from telling you their name, I just like them. As you look through their web site or flip through the paper catalog, it wil start the brainstorming process.

What would you like to announce to anyone who is glancing at your book?

  • Maybe a favorite quote?
  • A special on the sale price?
  • You are a local author?
  • A percentage of the sales goes to support a charity?
  • A suggestion of people who your book would be a great gift idea?
  • What about a flyer with a tips sheet on the topic of your book?
  • Maybe your book on CD?
  • Or even a box where people can drop their business cards to win a free prize?

Appearance can make all the difference, so don’t forget to take the time to think beyond the book itself so you can present it in the best way possible. And nothing against your local supply store, but a plastic stand really doesn’t have to cost $8. With the money you will save ordering from a specialty store, you can buy book holders for all the shops in town who want to promote your book on their countertop!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Snaz Up Your Book Display

Looking for Deals on Internet Marketing Software, Tips & More?

128px Feed icon.svg Looking for Deals on Internet Marketing Software, Tips & More?

I would never tell you about something that I haven’t personally tried without telling you I’ve not tried it. Well, I’ve used DealDotCom.com and they are the real thing! You will find a deal of all kinds of software at this site, but every deal lasts just 24 hours and then it’s gone.

Software that will help you with good ebook covers, blog promotional tips, SEO ideas, article marketing and much more! You never know what you will find and these guys that run this have a great sense of humor that will make you actually want to read the description!

I’ve purchased a few different softwares and they’ve been great! One package had more technology info than I wanted to deal wtih and I asked for a refund. It was issued promptly!

So click here to find out morre and check out today’s deals. And yes… it’ is an affiliate link. A few little affiliate links like this help me keep this site going, so I hope you won’t mind.

There have been a number of software packages I have purchased in the past and then they’ve shown up on Dealdotcom.com for about half the price. Ooooo. Hate it when that happens. But that also shows me they are getting people with quality products to participate and that increases my trust of their other products.

You can read more about products they’ve had in the past… and you’ll be wishing you were a member last week!

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Looking for Deals on Internet Marketing Software, Tips & More? by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Looking for Deals on Internet Marketing Software, Tips & More?

Post Your Book For Free!

Think there is no such thing as a free book listing? Think again! For absolutely no fee of any kind self-publishers may display their book’s cover, a blurb and a link to their own website.

Mark Landsberg, founder of http://www.selfpublishersplace.com , says, “Book lovers deal directly with authors cutting out the expensive middlemen. We have a unique sales plan and work tirelessly to help authors promote their books. Our international forum is open to all. Whether you are a writer or a reader please check out our new site and let us know what you think. We value your input.”

Go list your book!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Post Your Book For Free!

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