5 Way Authors Sabotage Their Internet Sales

22130v7 max 450x450 5 Way Authors Sabotage Their Internet Sales
Image via CrunchBase

Despite all the work we put into marketing our books, little things count the most. Here are 5 ways I’ve seen many author sabotage their best efforts for online sales.

[1] They don’t take advantage of Amazon‘s programs. Amazon wants to make money off of you so they give you a lot of ideas to improve your sales. Tags, listmania, “So You” Guides, Author Connect Blogs, and much more all were developed to help you sell more books. And don’t forget to check back at least every few months to see what new things they’ve developes.

04 st whycanti item2c 5 Way Authors Sabotage Their Internet Sales[2] Poor cover art. Visuals count! I think every author should invest the $97 into Cover Action Pro. This software (which works with Photoshop) will create 3-d images of all your books (softcover, hardcover) CDs, DVDs in boxes, magazines and more. My sales have gone up considerably since using this software and it’s the only one I can find that makes the images in 300 dpi resolution, meaning you can use it in printed documents and (See an example to the right – this took about 30 seconds to make. I puchased Photoshop 7 off of Ebay for about $15 since I didn’t have it and it was required to run the software.)

[3] No “buy now” button. Make it EASY for people to find a button to actually purchase the book. Some of the most beautiful web sites lead you through three pages of more and more information about the book before you can finally locate a place to actually buy the book.

[4] No “sign up” box with a special offer. Even if you don’t have a newsletter authors should be collecting the emails and first names (and city/state is helpful too) of people who visit their web site so that you can send them information about your next book, signings you may be doing, publicity, etc. And don’t say, “To receive more information sign up here…” You need to offer them some little nugget for free. This could be a Top 10 list, a “special report” about 5 things not to do, a checklist, an essay, whatever you think would interest your readers.

[5] No links. Though you may not want to clog up your site with information other than your book, what list of links and resources would be helpful for your reader? Author web sites are not typically the kind of sites people bookmark. So make sure you have some kind of content that has to do with your book topic that is so worthwhile visitors won’t want to lose track of where it is at.

——————————

For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books 5 Way Authors Sabotage Their Internet Sales by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Way Authors Sabotage Their Internet Sales

Testimonials From "Real" People Count!

When collecting your testimonials or “blurbs” for your book make sure to not have all of them be from experts.  Yes, a well-known celebrity can add a bit of sparkle to your sales sheet.  For example, who wouldn’t want a quote about your new adoption scrapbook album from Angelina Jolie?

Testimonials from experts and celebrities catch the attention of both media like radio producers as well as your audience of potential readers. They will think, “Wow! That’s nice that she was able to get a recommendation from her. That took some effort. Must be a decent book.”

And it will add credibility that the book isn’t a real flop.

But in my opinion, it’s the average reader who will influence a person to buy the book.

Which blurb would make you want a book?

One by Stephen King that says…

“Intriguing. Excellent read.”

Or a testimonial from Suzy that says…

“Your book completely turned my life upside down—or should I say, ‘right side up?’ I’ve made so many changes in both my actions and my attitudes and it’s improved my health, my relationships—everything! Thank you for helping me get my life back!”

Stephen King’s remark is nice, but it doesn’t make me think I need this book. Suzy’s review makes me think “I need this book so I can get my life back too!”

Don’t cover your books front and back covers with just vague endorsements from celebrities. Be sure to add at least one “real person’s” testimonial that will make the shopper think, “This person sounds just like me and if this book helped her (or entertained her) it will help me too.”

——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Testimonials From "Real" People Count! by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Testimonials From "Real" People Count!

"Swap" Your Book

Sign up for a book swap web site and give your books away in return for book credits. Many of these web sites have a listing of “most recently added” so even if you are not a well-known author, you may just find some extra readers. I use www.paperbackswap.comOther authors have said that they purchase books at a low cost that are a similar style to their own. When someone “buys” it, the author also includes a copy of her book for free. When people receive the books they have the option to write you a note. You may want to mention that you’d appreciate any review they can offer, especially on Amazon.com.
——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books "Swap" Your Book by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 "Swap" Your Book

Autograph Those Books for Unique Web Site

Give away an autographed book for great publicity! For $29.95 you can sign up with Autographed by Author www.autographedbyauthor.com and they will send readers to your web site to buy the autographed book directly from you.

They have great search engine rankings so the price for publicity seems like a good investment. Recently, Autographed By Author was #1 (and #4 for Great Gifts) at Google for autographed gifts, #1 at AOL for “autographed books”, and #1 at Google for author signed books.

——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Autograph Those Books for Unique Web Site by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Autograph Those Books for Unique Web Site

Jumping on Hot Topics to Promote Your Book

staying aware of what’s hot!

One of the best ways to keep your book and name in the public eye is to jump on “the bandwagon” any time someone or some issue is in the spotlight. Most authors have heard of the “platform” they should build and how “becoming an expert” is one of the steps.

As an author, following up on current events, especially those misfortunes of others, it can seem a little bit like we are ambulance chasers, always following the ill-circumstances for our own gain. But remember all of those people you see on CNN, FOX News and Entertainment Tonight, however, that all have their title posted on the botton of the screen? For example, the woman who has a matchmaking-dot-com business has her title as ”Relationship Expert.”

These are the people who did make the phone calls, put out relevant press releases, FAX the reporters their information and availability to comment on the hot topic of which they are an “expert.” So, if your book is worthy, (which you better think it is!) why not join them?

Stacey J. Miller, book marketing expert–who really is an expert in my book–says…

Do book publicists wish bad luck on celebrities? No, we don’t. Do book publicists check out pop culture, and stay on top of “what’s hot” in the news so we can figure out how to position you as an expert on the issues all media consumers are talking about? You bet we do.

So if you missed book promotion opportunities in 2007, keep in mind that — in 2008 — part of your job as an author or publisher is to keep an eye on pop culture, and figure out how your messages tie into the news. Book publicists certainly don’t hope that celebrities will overdose, lose custody of their kids, offend their fans, or otherwise make headlines for all the wrong reasons. But book publicists don’t have to wish for these things to happen. They do happen, over and over and over again. Next year, stay on top of those happenings, and you’ll come out ahead in the book promotion game. http://www.bookpr.com/bookpromotionblog/
Stacey J. Miller, Dec 12, 2007

Great advice for the new year!

——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Jumping on Hot Topics to Promote Your Book by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Jumping on Hot Topics to Promote Your Book

Where Do Authors Fit In The Trends of Marketing and Publishing?

In a recent survey sponsored by the organizers of the 2007 Frankfurt Book Fair in October the industry was asked where the major areas of growth are for the industry in the coming years. They responded with the following:

  1. 44 percent of respondents identified the use of e-books
  2. 41 percent identified audiobooks, many of which are now available as downloads
  3. As the world becomes increasingly globalized, 27 percent of respondents saw books in translation (much of the business of the Frankfurt Book Fair) as a growth area.
  4. 27 percent identified educational publishing

You can view the entire survey on the Frankfurter BuchMesse site.

Tom Masters, of Future Perfect Publishing makes the following predictions. Although these are just personal opinions, as an author who is promoting his or her own books, each opinon should be taken into consideration and how it does or could impact you. I’ve highlighted some important facts authors should be aware of, in my opinion.

  • More publishing will not undermine the market for books.  To the contrary, it will expand it into new areas.  Though the market will continue to fragment into ever finer niches and sub-niches, we will find ever more efficient ways to aggregate the fragments.

>>>> I agree whole-heartedly! People are much more able to find exactly the kind of information they want quickly and then expand to broaden their vision and needs. In the past, one had to find the general subject and try to adapt it to your situation.

  • e-books will continue to in sales, but like audio books, will remain a small part of the overall publishing market.

>>>> Ebooks give people a different kind of information. I buy a lot of informational ebooks. Some are amazing and stuffed full of information that would have taken me years to compile if I even had the time. Some are a waste of money. But the average book-buyer is a different audience than the ebook buyer. As internet marketing increases and everyone tries to figure out how to get rich, ebook sales will continue to grow. Audio books likely will stay in the loop due to all our digital gadgets like ipods.

  • The printed book, far from being eclipsed by digital media, will become a type of digital media itself – think e-paper and conductive ink – and attain a new coolness factor.

>>>> I never had a desire for an iphone. But as someone who reads 2-3 books per week, I am trying to tell myself I want the new Amazon Kindle because it’s practical. Okay, I’ll admit it. I want to be the cool one too. One of the first authors to show it to my friends and say, “See how easy this is? You can carry 300 books at once!” (Like they’d ever want 300 books.)

I think the sales of Amazon’s Kindle (and their “out of stock status” despite the $399 price factor) backs this up! I know I want one. And after seeing Sony’s version at Borders today and realizing how amazing the non-glare screen is, I’m sold! I just need to budget for it now.

  • The hand-wringing over literacy will turn out to be misguided, much as each generation’s hand-wringing over evolving language usage patterns of younger generations.

>>>>They say text messaging actually helps kids spell better. I haven’t figured out this methodology yet, but was it a 16-year-old who did the research? We’ll see…

  • Authors will become more important than publishers and the various elements of the traditional book marketing machine.  Savvy authors will use the Internet both as a vehicle to build an audience while they develop their work, and  as a tool to generate low cost, but highly effective market buzz and book sales.

>>>> Did you see that key word there? SAVVY authors… that’s what it’s all about, friends. There are millions of authors, but the savvy ones will sell books, the others will give them to grandma to pass out to her friends. That’s why blogs like this are so important–so we can all share and compare what works and what doesn’t. We want to make the Internet work for us, not the other way around.

  • During the next decade or two, we will see the end (or the substantial diminshing) of physical book distribution and the end of book returns.  In combination with better analytics for selecting and managing titles, this will make book publishing a highly profitable business.

>>>> Good news for all those authors who have boxes of books in their garages, closets, storage units.

——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Where Do Authors Fit In The Trends of Marketing and Publishing? by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Where Do Authors Fit In The Trends of Marketing and Publishing?

How To Create A Book Marketing Plan (The Smart Way)

107326142 590ed83e22 m How To Create A Book Marketing Plan (The Smart Way)

Guest Article: How To Create A Book Marketing Plan (The Smart Way)

Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s).

Consider these six areas when developing your marketing plan.

  1. The Audience: Who did I write this book for? Make sure you narrow your focus and target specific groups. Try to network with networks instead of one-on-one.
  2. The Product: What kind of book is this? Check out your competition; see what the latest trends are with books similar to yours. One current trend is to sell your how-to book at the end of free how-to teleseminars.
  3. The Price: How will I price my book? Make sure you don’t price your book too high. Again research your competition (and/or your friends!) to find out what books like yours sell for. I’ve seen lots of POD (print on demand) books outrageously priced because of the high cost per book to the author. I can’t imagine they are selling many books when their competitors are selling similar books at half the price. Remember that printing larger quantities on your own allows you to achieve higher profits per book.
  4. The Packaging: How will I design and package my book? Packaging makes all the difference and is the most fun to plan! This is where I get creative and try to incorporate what I love most about the different books that I buy. Make your packaging passionate!
  5. The Promotion and Publicity: What promotional methods will I use to sell my book? This is another fun and creative area to plan. A few words of advice: Be unusual and different because this creates buzz and free publicity. Make sure to combine your unusual promotional techniques with steadfast long-term tactics too. I love to do seasonal off-the-wall stuff, yet I always have ads running consistently where I know my customers will see me.
  6. The Distribution: How will my customer purchase my book? You must have a website that features you and your book(s). Writers try to tell me all the time that they just don’t need a website. That maintaining it takes time away from their creativity. If you aren’t networking with networks (in this case the entire world) then you are working much harder than you have to. Of course you can distribute via traditional markets such as bookstores and gift stores, but what sounds more efficient to you? Don’t think of having a website as an option. Consider it a great way to connect with your customers and really have control over your marketing plan.

Sheri McConnell is the President of the National Association of Women Writers (http://www.NAWW.org). She helps women writers and entrepreneurs discover, create, and profit from their intellectual knowledge! Free reports for writers available with subscription to NAWW Weekly. Sheri lives in San Antonio, Texas with her husband Seth and their four children. Contact her at naww@onebox.com or her toll free number at 866-821-5829.


——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books How To Create A Book Marketing Plan (The Smart Way) by John Kremer.
Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 How To Create A Book Marketing Plan (The Smart Way)

Donate books to soldiers

5013616448 3d8efecb8b m Donate books to soldiers

You can help out someone who is fighting for the USA by donating books to soldiers. According to HelpaSoldier.org, the sixth most-requested item from soldiers serving in foreign countries is books. (Peanut butter ranks number one, lotion number two.) Organizations like Books For Soldiers and Operation Paperback provide soldiers with reading material.

Also Wounded Warrior at accepts new books to give to men and women of the U.S armed forces who have been severely injured during the conflicts in Iraq, Afghanistan, and other locations around the world.

——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Donate books to soldiers by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Donate books to soldiers

Donating Books – Charities a Great Option!

300px SteacieLibrary Donating Books   Charities a Great Option!

The end of the year is coming. If you’re looking to move some of those books out of your bedroom office, or just want to spread some holiday cheer, donating some books to charities is a wonderful option.

You can also offer them at a discount to charities all year round, by asking your current readers to help cover some of the wholesale costs of the book itself.

Offer additional copies of your book to a local charity at a discounted price

For example, in the back of Mosaic Moments: Devotionals for the Chronically Ill by Lisa Copen people can send in a check for 50% off the $12 price of the book and asked that a copy of the book be sent to a charitable organization of their choice, such as a
nursing home, prison library, or doctor’s office. Where would your book make
inspirational reading?

——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Donating Books   Charities a Great Option! by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Donating Books   Charities a Great Option!

Announce Your Ebook

300px Laptop ebook Announce Your Ebook

Announce your ebook! If you’ve taken the time to write one, or have used an excerpt of your current book to make an ebook, now it the time to announce your ebook at ebookbroadcast.com.

They have a wealth of information for the ebook publisher, including a newsletter.

According to their web site, “eBookBroadcast.com features press releases
related to new ebooks, epublisher announcements, and handhelds news.” You
can submit your ebook release for free or try their priority service.

 Announce Your Ebook

© 2018 You Can Sell More Books All Rights Reserved