Make Life Easier Tip: Learning Internet Marketing Terms

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cordless mouse Make Life Easier Tip: Learning Internet Marketing TermsWhile you are wandering around the internet participating in social networking groups, reading about ideas for marketing on the internet and discussing marketing opportunities with other groups of authors, you may hear a lot of terms that you aren’t familiar with. Don’t despair.

Most authors who are just becoming familiar with the internet gradually learn the terms and acronyms as they are necessary to their work.

You’ll never be able to keep up with everything, but knowing a few basics will help you market your book better. You may even be able to help a few fellow author friends when they are saying, “What on earth is a blog and why do I want one?”

Plus, you may be aware of many icons (little tiny pictures) on the Internet, but not know what they are called. So how you can you figure out how to make one, if you don’t even know what it’s called? For example, if you are on a WordPress blog that is hosted by WordPress if you look in the URL address bar you will see a little “W” with a circle around it. This is the “favicon” of WordPress and you can make your own. (See favicon.com to make one for your own web site!)

Here are some other terms you may want to become familiar with. If you click on it, you’ll be taken to the web site.

For example, here are a few acronyms:

  • AJ – Ask Jeeves
  • AOL – America Online
  • ASP – Application Service Provider
  • AV – AltaVista
  • B2B – Business to Business
  • B2C – Business to Consumer
  • CPA – Cost Per Action
  • CPC – Cost Per Click
  • CPS – Cost Per Sale
  • CTR – Click-Through Rate

Find all kinds of definitions here: http://www.marketingterms.com

Internet Marketing Dictionary: http://www.marketingterms.com/dictionary/

 Make Life Easier Tip: Learning Internet Marketing Terms

Make Life Easier Tips Coming Soon

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I am soon going to be doing a workshop at a Christian women’s writers conference on internet marketing and I asked them to email me what their biggest priorities would be to learn since we’ll just have less than an hour and I think I could talk for 6.

I hope to connect with what a good variety of writers are wondering about internet marketing.

All of these women have been published, many of them multiple times. And a good portion of them are over 50 years old and quite established in understanding internet marketing and the power of social networking.

The way I see it one of the biggest struggles is figuring out if we should be marketing ourselves at 11 PM one more time on Facebook by commenting on a few posts, or if it’d be better to go climb into bed and read a little (we owe at least 6 people reviews!) Or. . . should we go to bed and actually SLEEP. . . and maybe even be able to write the next day!

Hence, I’ve confessed my struggle at the moment.

My answer… write one more thing.

So watch for the tips and feel free to send me your own. They can be 100-350 words or so and be sure to include your own bio/resource box at the end!

 Make Life Easier Tips Coming Soon

Let’s Tweet

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Image via CrunchBase

Back in February when I started using Twitter I wasn’t sure if it would be a helpful tool or one more thing to distract me from everything else or just a fad. I’ve decided it is all three to some extent.

In planning for National Invisible Chronic Illness Awareness Week, I’ve found it the most useful too. I also have it set up with ping.fm and hootsuite.com to post to Facebook. This combination of interacting with people has been a refreshing addition to my internet experience.

I have spent endless hours visiting web sites, following links and reading blogs, but Twitter has quickly introduced me to some amazing people in the illness/health field that I never may have found otherwise.

Not only can I scan a profile description quickly and click to visit a person’s web site, but by seeing what kinds of things they Tweet and ReTweet, I can see what they value, what kind of information they think is important to share, and yes, even hear about the fact that their 2-year-old just threw a tantrum or they are off to have a picnic. The combination of information is about the person makes them just that… a person, not a company or a PR representative.

I’ve connected with some women in ministry and authors that I have long admired, but would have had to go through “their people” to connect with them in any other way other than Twitter.

I’ve found a group of people who I am excited to work with and they are excited to work with me. It goes beyond “networking” and far surpasses the (someone cold) term of “joint venture.” It’s just friends, sharing their resources, great finds, and each other’s “stuff.”

I began with @lisajcopen and that’s my main Twitter for anything illness, health, personal and ministry. Some tweets have nothing to do with illness, but they are just part of something I think people may be interested in. I moved on setting up @invisibleillwk for people who wanted illness related information and also Invisibel Illness Week updates (but not all my personal stuff).

Next, I started building relationships in the adoption community because of my web site ScrapbookMyAdoption.com so I began @scrapbkadoption.

And this last week I realized that I have so much book promotion stuff sitting around waiting to be put into the next ebook, and I really wanted to start sharing it now! So I began @youcansellbooks . If you are wondering how I keep track of all of these, it’s easy with hootsuite.com

I think I am about done now with setting up accounts, because all of my passions (or “niches”) are covered.  And I found myself setting them up not really because I was out to start adding numbers to a new list, but because there were so many people I wanted to follow and I wanted them somewhat organized so my brain could process all the information. (Some of you have written and said, “You aren’t following me…” but I am, just on a different account than maybe I Twittered from. If I don’t use hootesuite.com sometimes sending a message to a certain person means I have to sign out of one Twitter account and sign in to another.)

So, what does all of this mean to you? I hope it will be helpful that I can push more information I have out to you faster. Running 8 blogs isn’t easy, and I starting to like that 140 character limit of Twitter.

At some point this weekend, I am determined to put all busy work aside and actually work on a book I am writing. So, instead of blogging for hours, I hope to “tweet” and “write.”

I’ve also invited some guest bloggers to come and share their book marketing tips, tricks, and helpful articles. I hope you find this helpful as well.

If you have a book… and you are NOT yet on Twitter, go and sign up. I don’t know how long Twitter may last as this popular form of communication, but you need to at least jump on the wave in order to ride it. Start following people in your niche area, and when/if you are ready in a month or two to become more active, you will understand it better and be ready to participate. If you are an author with a book you cannot afford to ignore Twitter!

And if you Twitter about anything illness-related check out my new social network Illness Twitters. You may want to consider starting your own social network for people who Twitter on your subject material, to bring them all to one place, to help each other, share information and be readily available when the media come looking for book reviews, product reviews, blog comments, etc. The “mother” of all this is (in my opinion) Twitter Moms which has nearly 18,000 members!

So… go sign up to follow me @youcansellbooks and let’s get ready to kick our sharing up a notch. I look forward to getting to know you (and even what you had for dinner last night) soon.

Lisa

 Lets Tweet

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