Building ECommerce Web Site – 3 Myths

 Building ECommerce Web Site   3 Myths

It’s good to know how to build your website before you tackle such a big job. Especially building eCommerce web site. If you plan to sell your products or service, don’t call your webmaster until you know these myths.

1. Building a professional website is easy.

You may think you can just buy a program or a book and it’s doable quickly. Maybe learning HTML is easy, but you’ll need to know a lot beyond that. For example, will you need a shopping cart functionality, and for interactive Web 2.0 you might need PHP, Javascript, ASP.net or other types of scripts. Building a website is deceptively complex and requires a variety of skill sets, from HTML savvy to good artistic taste.

You may want to think about hiring a web design professional. Building an ecommerce website from scratch is time consuming and expensive, because it takes countless hours of high level skills including your web copywriting and optimizing with low competition long tailed key words. You may want to first consider a web writing coach who knows key word optimization. Then, contact a web designer who knows web marketing such as article marketing, social networking, and optimization.

2. Making your website colorful, full of pictures is all important.

It’s far more important to plan your site first. Know the first, second and third most important thing you want to sell and then, write a low competition long tailed key word headline in each product or service sales letter.

Your landing page takes some pre-thought too. What can you give your potential clients to get them to your sales copy? Usually a free report or white paper will pull them if they need the skills.

3. The more products, the higher the income stream.

Remember, it takes time and many email promotions to keep leads coming to your sales funnel. Create only the products you have time to market. We figured out my three best sellers and concentrate on those. Opt-in lists to collect leads for skills categories of book writing and publishing, free article marketing, and Website marketing with great optimized copy. If building eCommerce website, decide what makes you the most money, and what you enjoy doing for your service. It’s always best to have a niche. Go with just the few tailored offerings that brand you.

Remember you want your company to stand out from the crowd, so determine your niche and stick with it. Make your web site reflect you and your solutions to help your targeted audience.

Judy Cullins helps businesses create and sell more products and services and raise your traffic Get more information at Judy Cullins’ web site .
Reprinted with permission from ezinearticles.com


 Building ECommerce Web Site   3 Myths

5 Reasons Every Writer Needs a Web Presence and Where to Start

I recently talked to a friend who was having an article published in a well-known, highly competitive magazine. She hasn’t yet taken the jump to have a web presence. I tend to forget that I spend thousands of hours online, receive hundreds of newsletters each month and answer over 1000 emails a month. I don’t realize that the words “blog,” “SEO,” “keywords,” “meta tags,” and even “book marketing” are not terms most people go to bed thinking about. Or get up at 2 a.m. when you can’t sleep and read articles from an online business school giving advice on internet article marketing.

As a writer, do you really need a web site, even if you are just writing articles offline? Yes!

Here are 5 simple reasons why and where to start:

(1) People need to be able to find you. If they like your article in a magazine they will often Google you or look online at the magazine’s web site to see how to contact you. It’s good if you have an email, but you don’t want that on the magazine’s web site or you will soon be bombarded with spam. And it may sound silly, but if you don’t have a web site and are trying to market yourself or your business in some ways, it’s assumed you just don’t know what you are doing.

Anyone who has a business either designs or hires someone to design a web site for them. Would you have a delivery service without a vehicle or a restaurant without a menu? That’s you without a web site. Just do it.

(2) The good news is that you really can do your own site. Gone are the times when we had to hire web designers at $75-$200 per hour (and yes, I was a web designer, so I am allowed to say that.) Now you can whip up a presence on a blogging service like wordpress.com – for free– and have the added benefit of being “pinged” and getting your fresh content out there. (FYI: If you don’t know what “ping” means, don’t worry about it. Just know when you hit the “publish” button WordPress will take care of letting the search engines know about you.)

(3) Create some profiles so people can find you. If you set up a blog or web site, that’s a great place to send people to who are looking for your fresh content, latest publications, profile and how to hire you. But if they just Google your name, the odds are that they may not find you on the first few pages, especially if you have a common name (and millions of names are “common” on the Internet.) So go to web sites like Amazon.com, Goodreads.com, Facebook.com, Squidoo.com, linkedin.com, and even Myspace.com and mess around to create a profile that at least sends people back to your site. The size of these social networks help them rank high and people will be able to find you more easily.

(4) Start writing articles to give away. Yes, I know, if you are a paid writer that sounds less than appealing. But there are some perks:

  • Magazine/newsletter editors often have extra space in their publications or online content and may put in some keywords to find an article or expert writer on that topic for the space they are trying to fit. I’ve been there and found articles/writers from their free articles online; I’ve also been a writer whom magazines have found because of my free articles.
  • You need to become known as an expert in your niche field, and that takes more than 2-3 articles on your topic each year in hard-copy magazines. Marketing on the web with articles can help make it impossible for people to get away from you when they type in keywords you have taken over. And there are thousands of keyword phrases no one is writing about, for example, “marketing in the catering business article” is a term that, according to an keyword service, not one web site has targeted. Same with “article on direct marketing personal selling” Hmmm…  With just a few clicks you can know what phrases in your niche aren’t being clicked on. See my blog “faves” for my favorite service where I get this info!
  • You can find what topics are most appealing by how many clicks they get and then query magazines on these topics. It seems it’s never the topics you would expect that have a lot of hits. Articles sites like www.ezinearticles.comand ideamarketers.com are great ways to get your content out there and then build on it for your queries.

(5) If you’re a writer you are assuming that there are a few other people out there who are interested in your topic. Find them! Go to social networks like Squidoo.com or Ning.com and find the groups. On Ning.com for example, each group you participate in you are given a “page” where you can also blog. Most Ning sites have it set up so YOUR blog posts to the main site of the web page automatically.

Once you get the hang of these, start your own social network and be the founder of the hub, creating the ability to be considered the expert. Plus, you can email all the members with a touch of a keystroke. (Gold!) Participating in these networks is great because you can also ask for feedback, quotes, anecdotes  dexamples from people, create a poll, etc. These are all helpful in writing new articles.

In the past, having a web site could seem overwhelming. Learning to program html, uploading via ftp, using meta tags and paying those monthly service fees whether you made 2-cents or not was draining–sometimes to your spirit of the project, sometimes to the pocketbook. Today, with blogs having great template, easy to use programs, and the ability to make them into Widgets and get them on people’s web sites all over… the possibilities for exposure are endless.

And the sooner you start, the better your odds will be over the next writer who specializes in your topic and finally decides to get online next year. One of the reasons my organization still ranks incredibly high on the major search engines is because I’ve been online since 1997.

Keep me posted on your progress!

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Reasons Every Writer Needs a Web Presence and Where to Start

URL Tips for Writers and Authors

Here’s a tip for every person who owns a web site, especially authors and writes. Never use a hyphen in your URL (that’s the www._____.com) unless it’s strictly   used as “secondary site” to point search engines to and not used in any of your   publicity materials. If your name is already taken add on a phrase or name such  as www.greatbooksbymyfirstnamelastname.com.

In my magazine, HopeKeepers, we featured an article and at the end of the article gave the author’s bio and web site. Unfortunately, her web site was www.myfirstname-mylastname.com.

When the paragraph was justified, unfortunately her bio appeared to say:

Visit her web site at www.myfirstname
  mylastname.com for updated readings.

Now… the hyphen was actually in the correct place, but a reader believed the hyphen was there because of the page break (makes sense, someone on my staff should have caught that!) and she typed in the URL www.myfirstnamemylastname.com  and bought one of the books from the web page, believing it to be Christian material. Needless to say, this was not our writer’s web site.

I received an email from the reader, who visited the author’s web site believing
it to be Christian material, bought the book and started reading. She was then
appalled that the woman who “supposedly had written for our Christian audience
had written a filthy, nearly-pornographic book.” Thankfully, I discovered the
error, but I wondered about the many times this must happen when people use a
hyphen in their name and it’s forgotten by the time people get to their computer.

Another reason is that as an editor and someone who is looking for authors who may be interested in being chat guests for our web site community, it’s easier for me to locate you. When
I type in your name to a search engine I am going to get nearly ever place online that sells your book. The first place I always try to locate an author is by typing
his or her name into the URL.

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Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

Get A Free Amazon Sales Rank Tracking Widget

22130v7 max 450x450 Get A Free Amazon Sales Rank Tracking Widget

Want to keep up to date of the sales rank of your book on Amazon? Or to encourage people to head on over and buy it or write/read a review? Now you can get a free Amazon sales rank tracking widget and set it up on your blog in about 5 minutes.

Aaron Shepherd, author of Aiming At Amazon (which has 44 reviews by the way) designed the S.R.E. Web Widget. It adds a small portion of the power of Sales Rank Expressto your own blog or web site. It also shows the customer ranking and other info for books, CDs, DVDs, or anything else on Amazon.com. You can even include a link to the item’s page on that site with your Amazon affiliate ID for commissioned sales.It’s easy to use with his wizard form, just replacing some of the code with the ISBN numbers or other data. Then you add the Widget to your blog.

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For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Get A Free Amazon Sales Rank Tracking Widget by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Get A Free Amazon Sales Rank Tracking Widget

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