Let’s Tweet

2755v2 max 450x450 Lets Tweet
Image via CrunchBase

Back in February when I started using Twitter I wasn’t sure if it would be a helpful tool or one more thing to distract me from everything else or just a fad. I’ve decided it is all three to some extent.

In planning for National Invisible Chronic Illness Awareness Week, I’ve found it the most useful too. I also have it set up with ping.fm and hootsuite.com to post to Facebook. This combination of interacting with people has been a refreshing addition to my internet experience.

I have spent endless hours visiting web sites, following links and reading blogs, but Twitter has quickly introduced me to some amazing people in the illness/health field that I never may have found otherwise.

Not only can I scan a profile description quickly and click to visit a person’s web site, but by seeing what kinds of things they Tweet and ReTweet, I can see what they value, what kind of information they think is important to share, and yes, even hear about the fact that their 2-year-old just threw a tantrum or they are off to have a picnic. The combination of information is about the person makes them just that… a person, not a company or a PR representative.

I’ve connected with some women in ministry and authors that I have long admired, but would have had to go through “their people” to connect with them in any other way other than Twitter.

I’ve found a group of people who I am excited to work with and they are excited to work with me. It goes beyond “networking” and far surpasses the (someone cold) term of “joint venture.” It’s just friends, sharing their resources, great finds, and each other’s “stuff.”

I began with @lisajcopen and that’s my main Twitter for anything illness, health, personal and ministry. Some tweets have nothing to do with illness, but they are just part of something I think people may be interested in. I moved on setting up @invisibleillwk for people who wanted illness related information and also Invisibel Illness Week updates (but not all my personal stuff).

Next, I started building relationships in the adoption community because of my web site ScrapbookMyAdoption.com so I began @scrapbkadoption.

And this last week I realized that I have so much book promotion stuff sitting around waiting to be put into the next ebook, and I really wanted to start sharing it now! So I began @youcansellbooks . If you are wondering how I keep track of all of these, it’s easy with hootsuite.com

I think I am about done now with setting up accounts, because all of my passions (or “niches”) are covered.  And I found myself setting them up not really because I was out to start adding numbers to a new list, but because there were so many people I wanted to follow and I wanted them somewhat organized so my brain could process all the information. (Some of you have written and said, “You aren’t following me…” but I am, just on a different account than maybe I Twittered from. If I don’t use hootesuite.com sometimes sending a message to a certain person means I have to sign out of one Twitter account and sign in to another.)

So, what does all of this mean to you? I hope it will be helpful that I can push more information I have out to you faster. Running 8 blogs isn’t easy, and I starting to like that 140 character limit of Twitter.

At some point this weekend, I am determined to put all busy work aside and actually work on a book I am writing. So, instead of blogging for hours, I hope to “tweet” and “write.”

I’ve also invited some guest bloggers to come and share their book marketing tips, tricks, and helpful articles. I hope you find this helpful as well.

If you have a book… and you are NOT yet on Twitter, go and sign up. I don’t know how long Twitter may last as this popular form of communication, but you need to at least jump on the wave in order to ride it. Start following people in your niche area, and when/if you are ready in a month or two to become more active, you will understand it better and be ready to participate. If you are an author with a book you cannot afford to ignore Twitter!

And if you Twitter about anything illness-related check out my new social network Illness Twitters. You may want to consider starting your own social network for people who Twitter on your subject material, to bring them all to one place, to help each other, share information and be readily available when the media come looking for book reviews, product reviews, blog comments, etc. The “mother” of all this is (in my opinion) Twitter Moms which has nearly 18,000 members!

So… go sign up to follow me @youcansellbooks and let’s get ready to kick our sharing up a notch. I look forward to getting to know you (and even what you had for dinner last night) soon.

Lisa

 Lets Tweet

More Marketing Resources

300px LG L194WT SF LCD monitor More Marketing Resources

In the world of all these social networks I can hardly keep up with what is the best information to share and what is not worth your time.

But I have found Tony Eldridge’s web site Marketing for Authors to be very helpful and I am sure you will find lots of tips here.

One post in particular that has some great resources is Marketing Tips Around The Net

Here we go with another quick trip around the net with some great marketing tips from others who know their stuff. Bookmark ‘em, file ‘em, or just come back here often to look ‘em up when you need them. And if you leave a comment, tell them that your friend Tony Eldridge over at Marketing Tips For Authors sent you by to say “Hey.”   >read more

Lisa

 More Marketing Resources

Are Anthologies Worth My Time? And a Writing Opportunity

41s8jmja64l_sl500_aa240_

images Are Anthologies Worth My Time? And a Writing Opportunity
I recently received notification of an opportunity for Christian authors to submit their stories (see below) to what will eventually be a series of 12 books! It is a great chance to have your story on prayer heard.

If you are an author, you may wonder why you would want to spend the time submitting to anthologies where you are just a contributor? I’ve been in a few (I’ve posted a couple of the covers) and have found it fun to be a part of the books!

In my book 50 Creative Sales Tips So You Can Sell More Books I explain the perks.

41s8jmja64l sl500 aa240  Are Anthologies Worth My Time? And a Writing Opportunity
Some of them are:

  • You are able to put the anthology book on your web site and list yourself as a contributor.
  • Anthologies are a great way to see how a book is formed and how the compilers work with the contributors to gain media attention. They will likely supply you with promotional and media materials, and you are able to do book signings, radio interviews, and many things you would do as if the book was your own.
  • You become a part of a very large community of peers with amazing resumes. Many of these people have been published hundreds of times. They write for magazines, know publishers, editors, publicists, and reporters and have a large network available for you to learn from. Since the evolution of social media networks like Facebook and Linked In, there’s never been a better time to “make friends” with people in the business and gain contacts with ease.
  • Compilers of anthologies often need and want the contributors to be involved. You may have the opportunity to do a virtual blog tour, book signings, and even appearances at major book industry shows. They will help you organize your efforts in contacting local newspapers, and basically offer anything they can to assist you in helping them market the book. All of this can help you build a worthy set of relationships your network of friends in the business and make it easier for you to get past media gatekeepers. If you call a reporter or staff writer and introduce yourself as a contributor to the newest Chicken Soup for the Soul book, you will be more likely to gain their interest than with your basic credentials.

Here is the writing opportunity I mentioned above! Best of wishes!

Dear Writer, I’d like to invite you to be part of an exciting new series that Guideposts is sponsoring: The Incredible Power of Prayer. You may have contributed to one or more of my story volumes in A Cup of Comfort, Life Savors, or Love is a Verb. Great! I’d love to hear from you whether you’re a previous associate or have not yet submitted anything to my projects.

Prayer is the heartbeat of the Christian life and is an amazing gift from God to us. A prayer in faith can spur God’s heart to “move mountains” on our behalf. The incredible power of prayer can accomplish miracles that go far beyond anything we humans can accomplish on our own.

Guideposts reaches millions of Americans with their upbeat message of God empowering us. And now, Guideposts is launching a series of 12 books on various aspects of prayer and how people from every walk of life have been transformed through God’s responses. These books will be mailed monthly as part of a book club promotion, and will be exclusive to this readership. I am now collecting submissions for the first three books in the series and would welcome as many stories as you wish to submit.

The first volume is Praying from the Heart and covers God answering our deeply felt prayers of great passion, sincerity, and trust. These prayers may be repentant, express deep gratitude, or describe desperate cries that lay bare a person’s deepest needs.

The second volume, The Healing Touch, deals with stories about prayers that lead to physical, spiritual, relational, or emotional healing. They may involve relationships that don’t resolve perfectly, but bring a closer relationship with God and a new sense of purpose and greater ability.

The third volume, Expecting Miracles, includes personal experience stories about audacious prayers with powerful answers. This is where the need is great and God responds extraordinarily.

The answers don’t need to be purely supernatural; God can work in mysterious ways using all kinds of means. Submissions can be up to 2000 words. Each story should have a creative title, an attention-grabbing lead, main body explaining a conflict or challenge, and a resolution. These need to be descriptive and compelling personal experience stories—not simply testimonies.

We prefer original stories but you may also submit previously published stories. The payment is $25 for stories under 1000 words, and $50 for longer stories. You may retain the rights to publish the stories in magazines and books with smaller distribution sources. We are accepting manuscripts from now until at least June 15 for the first three volumes. We’ll announce the finalists for the first volume around October 15.

Please include on each manuscript—not in headers or simply in the e-mail—your name, contact information (address, phone, e-mail, rights offered) and a bio of up to 30 words. Please attach to the e-mail rather than pasting text in the body. Please direct all inquiries and manuscript submissions to my colleague, Jeanette Littleton at IncrediblePrayers@earthlink.net.

And please feel free to let others know about this project. If this e-mail has been forwarded to you, and you can’t submit to this call, but would like to be notified about other editorial needs as they arise, please send us your e-mail address and we’ll add you to our notification list (we do not sell or distribute these e-mail addresses).

Blessings to you and yours,
Jim James Stuart Bell
Compiler, Guideposts Prayer series

 Are Anthologies Worth My Time? And a Writing Opportunity

Snaz Up Your Book Display

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer.

We’ve all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my favorite companies I use is Beemak Plastics, Inc. at www.bemake.com  .I don’t make any money from telling you their name, I just like them. As you look through their web site or flip through the paper catalog, it wil start the brainstorming process.

What would you like to announce to anyone who is glancing at your book?

  • Maybe a favorite quote?
  • A special on the sale price?
  • You are a local author?
  • A percentage of the sales goes to support a charity?
  • A suggestion of people who your book would be a great gift idea?
  • What about a flyer with a tips sheet on the topic of your book?
  • Maybe your book on CD?
  • Or even a box where people can drop their business cards to win a free prize?

Appearance can make all the difference, so don’t forget to take the time to think beyond the book itself so you can present it in the best way possible. And nothing against your local supply store, but a plastic stand really doesn’t have to cost $8. With the money you will save ordering from a specialty store, you can buy book holders for all the shops in town who want to promote your book on their countertop!

——————————

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Snaz Up Your Book Display

5 Reasons Every Writer Needs a Web Presence and Where to Start

I recently talked to a friend who was having an article published in a well-known, highly competitive magazine. She hasn’t yet taken the jump to have a web presence. I tend to forget that I spend thousands of hours online, receive hundreds of newsletters each month and answer over 1000 emails a month. I don’t realize that the words “blog,” “SEO,” “keywords,” “meta tags,” and even “book marketing” are not terms most people go to bed thinking about. Or get up at 2 a.m. when you can’t sleep and read articles from an online business school giving advice on internet article marketing.

As a writer, do you really need a web site, even if you are just writing articles offline? Yes!

Here are 5 simple reasons why and where to start:

(1) People need to be able to find you. If they like your article in a magazine they will often Google you or look online at the magazine’s web site to see how to contact you. It’s good if you have an email, but you don’t want that on the magazine’s web site or you will soon be bombarded with spam. And it may sound silly, but if you don’t have a web site and are trying to market yourself or your business in some ways, it’s assumed you just don’t know what you are doing.

Anyone who has a business either designs or hires someone to design a web site for them. Would you have a delivery service without a vehicle or a restaurant without a menu? That’s you without a web site. Just do it.

(2) The good news is that you really can do your own site. Gone are the times when we had to hire web designers at $75-$200 per hour (and yes, I was a web designer, so I am allowed to say that.) Now you can whip up a presence on a blogging service like wordpress.com – for free– and have the added benefit of being “pinged” and getting your fresh content out there. (FYI: If you don’t know what “ping” means, don’t worry about it. Just know when you hit the “publish” button WordPress will take care of letting the search engines know about you.)

(3) Create some profiles so people can find you. If you set up a blog or web site, that’s a great place to send people to who are looking for your fresh content, latest publications, profile and how to hire you. But if they just Google your name, the odds are that they may not find you on the first few pages, especially if you have a common name (and millions of names are “common” on the Internet.) So go to web sites like Amazon.com, Goodreads.com, Facebook.com, Squidoo.com, linkedin.com, and even Myspace.com and mess around to create a profile that at least sends people back to your site. The size of these social networks help them rank high and people will be able to find you more easily.

(4) Start writing articles to give away. Yes, I know, if you are a paid writer that sounds less than appealing. But there are some perks:

  • Magazine/newsletter editors often have extra space in their publications or online content and may put in some keywords to find an article or expert writer on that topic for the space they are trying to fit. I’ve been there and found articles/writers from their free articles online; I’ve also been a writer whom magazines have found because of my free articles.
  • You need to become known as an expert in your niche field, and that takes more than 2-3 articles on your topic each year in hard-copy magazines. Marketing on the web with articles can help make it impossible for people to get away from you when they type in keywords you have taken over. And there are thousands of keyword phrases no one is writing about, for example, “marketing in the catering business article” is a term that, according to an keyword service, not one web site has targeted. Same with “article on direct marketing personal selling” Hmmm…  With just a few clicks you can know what phrases in your niche aren’t being clicked on. See my blog “faves” for my favorite service where I get this info!
  • You can find what topics are most appealing by how many clicks they get and then query magazines on these topics. It seems it’s never the topics you would expect that have a lot of hits. Articles sites like www.ezinearticles.comand ideamarketers.com are great ways to get your content out there and then build on it for your queries.

(5) If you’re a writer you are assuming that there are a few other people out there who are interested in your topic. Find them! Go to social networks like Squidoo.com or Ning.com and find the groups. On Ning.com for example, each group you participate in you are given a “page” where you can also blog. Most Ning sites have it set up so YOUR blog posts to the main site of the web page automatically.

Once you get the hang of these, start your own social network and be the founder of the hub, creating the ability to be considered the expert. Plus, you can email all the members with a touch of a keystroke. (Gold!) Participating in these networks is great because you can also ask for feedback, quotes, anecdotes  dexamples from people, create a poll, etc. These are all helpful in writing new articles.

In the past, having a web site could seem overwhelming. Learning to program html, uploading via ftp, using meta tags and paying those monthly service fees whether you made 2-cents or not was draining–sometimes to your spirit of the project, sometimes to the pocketbook. Today, with blogs having great template, easy to use programs, and the ability to make them into Widgets and get them on people’s web sites all over… the possibilities for exposure are endless.

And the sooner you start, the better your odds will be over the next writer who specializes in your topic and finally decides to get online next year. One of the reasons my organization still ranks incredibly high on the major search engines is because I’ve been online since 1997.

Keep me posted on your progress!

——————————

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Reasons Every Writer Needs a Web Presence and Where to Start

Squidoo Lens for Your "Best Ever"

What do you have that is the “best ever” that is related to your book or web site? Head on over to Squidoo and quickly create a “lens” to let the world know at The Ever Project: at http://www.squidoo.com/ever/hq .

This project allows you to create your best ever collection on any subject. You could do the best recipe books ever, best quotes ever, best authors ever. I created a lens on the best Adoption Scrapbook Album ever (which happens to be my book…)

Squidoo continues to have a very high page rank for Google, so your book’s information may just pop up on top of Google from a Squidoo site when it doesn’t elsewhere, so it’s definately worth the 30 minutes or so it takes to set up.

——————————

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Squidoo Lens for Your "Best Ever"

5 Way Authors Sabotage Their Internet Sales

22130v7 max 450x450 5 Way Authors Sabotage Their Internet Sales
Image via CrunchBase

Despite all the work we put into marketing our books, little things count the most. Here are 5 ways I’ve seen many author sabotage their best efforts for online sales.

[1] They don’t take advantage of Amazon‘s programs. Amazon wants to make money off of you so they give you a lot of ideas to improve your sales. Tags, listmania, “So You” Guides, Author Connect Blogs, and much more all were developed to help you sell more books. And don’t forget to check back at least every few months to see what new things they’ve developes.

04 st whycanti item2c 5 Way Authors Sabotage Their Internet Sales[2] Poor cover art. Visuals count! I think every author should invest the $97 into Cover Action Pro. This software (which works with Photoshop) will create 3-d images of all your books (softcover, hardcover) CDs, DVDs in boxes, magazines and more. My sales have gone up considerably since using this software and it’s the only one I can find that makes the images in 300 dpi resolution, meaning you can use it in printed documents and (See an example to the right – this took about 30 seconds to make. I puchased Photoshop 7 off of Ebay for about $15 since I didn’t have it and it was required to run the software.)

[3] No “buy now” button. Make it EASY for people to find a button to actually purchase the book. Some of the most beautiful web sites lead you through three pages of more and more information about the book before you can finally locate a place to actually buy the book.

[4] No “sign up” box with a special offer. Even if you don’t have a newsletter authors should be collecting the emails and first names (and city/state is helpful too) of people who visit their web site so that you can send them information about your next book, signings you may be doing, publicity, etc. And don’t say, “To receive more information sign up here…” You need to offer them some little nugget for free. This could be a Top 10 list, a “special report” about 5 things not to do, a checklist, an essay, whatever you think would interest your readers.

[5] No links. Though you may not want to clog up your site with information other than your book, what list of links and resources would be helpful for your reader? Author web sites are not typically the kind of sites people bookmark. So make sure you have some kind of content that has to do with your book topic that is so worthwhile visitors won’t want to lose track of where it is at.

——————————

For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books 5 Way Authors Sabotage Their Internet Sales by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 5 Way Authors Sabotage Their Internet Sales

Update Your Author Profile at Good Reads

2677v1 max 450x450 Update Your Author Profile at Good Reads

Visit www.goodreads.com and update your author information. Do a search for your name and you will likely see a “blank” photo where your photo should be. Below it is a link to “email us if you are the author” and then they quickly set up an account for you to log in to. (They responded to my request in less than a couple of hours.) This web site seems to get their “feed” from Amazon. Good Reads describes itself as “A place where you can see what your friends are reading and vice versa. You can create ‘bookshelves’ to organize what you’ve read (or want to read). You can comment on each other’s reviews. And on this journey with your friends you can explore new territory, gather information, and expand your mind.”

This web site reminds me of a very small Amazon book site, with the ability to add reviews, see other people’s reviews, etc. An author can add articles, news, comments, book excerpts, reviews, etc. so it’s worth taking twenty minutes to set up all of the information on your book. I found this web site while doing a search on my own name and a topic I’d been writing articles on. Though their Alexa traffic ranking is just 12,803, if I found my own author profile on this web site without even looking for it, others will too and it’s important to always have your photo, contact information and additional reviews about your book wherever it can be found. See http://www.goodreads.com .

——————————

For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Update Your Author Profile at Good Reads by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Update Your Author Profile at Good Reads

"Swap" Your Book

Sign up for a book swap web site and give your books away in return for book credits. Many of these web sites have a listing of “most recently added” so even if you are not a well-known author, you may just find some extra readers. I use www.paperbackswap.comOther authors have said that they purchase books at a low cost that are a similar style to their own. When someone “buys” it, the author also includes a copy of her book for free. When people receive the books they have the option to write you a note. You may want to mention that you’d appreciate any review they can offer, especially on Amazon.com.
——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books "Swap" Your Book by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 "Swap" Your Book

Autograph Those Books for Unique Web Site

Give away an autographed book for great publicity! For $29.95 you can sign up with Autographed by Author www.autographedbyauthor.com and they will send readers to your web site to buy the autographed book directly from you.

They have great search engine rankings so the price for publicity seems like a good investment. Recently, Autographed By Author was #1 (and #4 for Great Gifts) at Google for autographed gifts, #1 at AOL for “autographed books”, and #1 at Google for author signed books.

——————————————————–
For more Book Marketing Tips SIGN Up to receive our RSS feed and you’ll be entered to win a copy of 1001 Ways to Market Your Books Autograph Those Books for Unique Web Site by John Kremer.

Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!

 Autograph Those Books for Unique Web Site

© 2018 You Can Sell More Books All Rights Reserved